Truly Deeply/Madly

Web Project Checklist
Being a checklist oriented individual I thought I would share the one I typically use for new or existing web projects. It’s not overly detailed but gives me the required ‘to-do’s’ and helps ensure consistency across all web projects.1. Definition & Concept
Define the scope of the project. The initial ideas, wants and needs. What is the story or message? Conduct analysis of an existing site especially any reporting from analytics or measurables past. Define new measurables for the future. Set targets and goals.

2. Structure/Content & Context
‘Information Architecture’: labels, navigations systems, site flow. What goes where and why! Links, widgets and functionality. Content generation, keyword strategy and SEO optimization. Thought also needs to be given as to how/when this is adapted for mobile and other screens and which content should be shared through social graphs.

3. Design & Layout
Wireframes, placement, color schemes, sizing, templates, the front-end model. How does this span across any existing Social Media channel so the experience is consistent across all touchpoints? Important to work closely here with the technical side to make sure the creative ideas are doable and make sense.

4. Development & Functionality
Building out the frontend/backend. Adapting to the chosen CMS system (if required). Page and navigation implementation and template construction. Once completed content can start to be filled in.

5. Testing, Fine-tuning & Training
Browser testing and usability. Do the results pertain to what was invisioned? Tester: How and why did you click there? Overall fine-tuning. CMS training/manuals given to the update team.

6. Pre-Launch
Marketing and building buzz through Social channels and other touchpoints.

7. Launch
The big bang!

8. Post-Launch
Ongoing SEO optimization and PPC Campaigns. Site maintenance plan, monthly monitoring and reporting.

This checklist is by no means exhaustive but is a great base to work from on every new project.
Something missing? Let us know in the comments below.

This post was writ­ten by Chris Ongarello, Man­ag­ing Direc­tor of Dig­i­tal White­board.
Dig­i­tal White­board was estab­lished to help busi­nesses and brands under­stand and lever­age the power of the dig­i­tal land­scape. Focus­ing on con­cept and strat­egy to deliver mea­sur­able (ROI). Dig­i­tal White­board achieve this by work­ing with enthu­si­as­tic peo­ple who share a com­mon goal to cre­ate amaz­ing inno­v­a­tive solu­tions to chal­lenges.
Like Truly Deeply, Dig­i­tal White­board are part of E3, the global net­work of inde­pen­dent brand­ing, mar­ket­ing and dig­i­tal agen­cies. As the offi­cial E3 agency for Liecht­en­stein, Dig­i­tal White­board has direct access to over 500 inter­na­tional spe­cial­ists. They get unique know-how and global insights from dif­fer­ent mar­kets, sec­tors and dis­ci­plines. Depend­ing on need they inte­grate E3 inter­na­tional spe­cial­ists into their projects.

You can visit Dig­i­tal White­board here: http://digitalwhiteboard.li

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