Brand Identity Design Eye Candy
There’s no greater pinnacle of brand identity design and execution than that which arrives every four years with the opening ceremony of the Summer Olympic Games. As a lover of both sport and brand design, I’m like a kid on Christmas morning, heart racing, imagination soaring and a grin like a split watermelon. Here are some of our favorite pieces of brand visual language from the 2012 London Games:
2012 London Olympic Games brandmark by Wolff Olins
Brandmark variations by Wolff Olins
2012 London Paralympic Games brandmark by Wolff Olins
London 2012 Olympic mascots ‘Wenlock’ and ‘Mandeville’ by Iris: image Futurebrand
London 2012 Olympic shooting venue by Magma Architecture: image Magma Architecture
Games identity applied to the hockey stadium seats and surface: image LOCOG/Getty
2012 London Olympic Games typeface designed by Alias: image LOCOG/Getty
Signage and environmental graphics at the water polo venue by Futurebrand: image LOCOG/Getty
Signage and environmental graphics at the archery venue (Lords Cricket Ground): image LOCOG/Getty
Wayfinding beacon signs by Surface Architects: images Surface Architects
Olympic Stadium entry signage by Surface Architects: image Surface Architects
Rubber deck on Central Park Bridge by Heneghan Peng Architects: image LOCOG/Getty
Rubber deck on Central Park Bridge by Heneghan Peng Architects: image LOCOG/Getty
‘Walk in the Park’ sub-brand identity by Futurebrand
‘Walk in the Park’ wayfinding graphics by Futurebrand
Olympic medalist podium design by Kims: image Kims
Olympic medal ceremony uniforms by students Thomas Crisp and Trine Hav Christensen: image LOCOG/Getty
Olympic medals by David Watkins: image LOCOG/Getty
London 2012 Olympic torch design by Barberosgerby and relay runners uniform by adidas: image LOCOG/Getty
London 2012 Olympic torch relay uniform by adidas and vehicle livery by Futurebrand: image Futurebrand
London 2012 Olympic torch relay vehicle livery by Futurebrand: image Futurebrand
British Airways Firefly jet with London 2012 Olympic livery by Futurebrand: image Futurebrand
London 2012 Olympic tickets by Futurebrand: image Futurebrand
London 2012 Olympic vehicle fleet livery by Futurebrand: image Futurebrand
London 2012 Festival sub-brand identity and festival guide design by Futurebrand: image Futurebrand
London 2012 Festival billboard design by Futurebrand: image Futurebrand
London 2012 Festival billboard design by Futurebrand: image Futurebrand
London 2012 Festival environmental graphics by Futurebrand: image Futurebrand
Transport for London 2012 Olympic Games poster campaign by M&C Saatchi
London 2012 Olympic Coins by Saiman Miah and Pippa Sanderson: images The Sun
London 2012 Olympic stamps by Hat Trick Design
London 2012 Olympic Coke packaging design by MWM graphics and attik
London 2012 Olympic ‘Art in the Park’ sculpture by Monica Bonvicin: image ODA Art Commissions
London’s Kings Cross Station redevelopment completed for the Games by John McAslan & Partners: image Phil Adams
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[...] you haven’t seen the branding for the 2012 London Olympics you really should. The really important question though, is why the Olympics would guard their [...]