Comments on: Plain packaged cigarettes – a world first http://www.trulydeeply.com.au/madly/2012/08/16/plain-packaged-cigarettes-a-world-first/#utm_source=feed&utm_medium=feed&utm_campaign=feed Musings on brands and branding Fri, 07 Jun 2013 05:56:32 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Plain packaging comes early for one tobacco giant | Truly Deeply Packaging http://www.trulydeeply.com.au/madly/2012/08/16/plain-packaged-cigarettes-a-world-first/comment-page-1/#comment-40219 Plain packaging comes early for one tobacco giant | Truly Deeply Packaging Wed, 16 Jan 2013 05:42:21 +0000 http://www.trulydeeply.com.au/madly/?p=17422#comment-40219 [...] As we saw a few months back, the Australian government passed a world first in legislation on the en…. I was interested to see how the tobacco giants would attempt to overcome this or whether they would just lie down in defeat. No one really expected the latter, but for me I struggled to see how they would be able to do anything that would make an impact – well what could they do when their packaging was going to be determined for them? [...]

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