Free Jumping Brand Identity Design
Our branding for new indoor activity concept BOUNCE has been launched to mass hysteria from the five to fifteen year-olds of Melbourne. The massive indoor facility features 100 interconnected trampolines and 500 square metres of foam pits and padding as well as two trampoline ‘dodge ball’ courts and a high performance trampoline area.
Truly Deeply worked with the founders of BOUNCE to create the name, brand strategy, identity, environmental branding, uniforms, website and marketing materials for the concept.
In a world where adrenaline sports are the domain of a handful of risk seeking extreme athletes, BOUNCE offers ‘an airborne adrenaline rush with a soft landing’ to anyone who wants to jump around. Bounce is a spring-loaded urban playground, a fantasyland for free jumping and all that’s made possible when hard surfaces are replaced with circus-grade sponge and spring.
BOUNCE was started by Antony Morell and Simon McNamara, the entrepreneurs behind the highly successful SpudBar franchise, along with business partners, Simon Tierney and Adam Richards who recognised a demand for high adrenaline action outside of the domain of extreme athletes. “We needed a brand that brought to life our vision for BOUNCE and packaged it in a way that would excite our market. The team at Truly Deeply has achieved this and more,” said Morell. “The design challenge was to turn a massive concrete warehouse into a space filled with colour, energy and the right degree of urban attitude. This was a tough brief to soften a hard space while balancing appeal to serious adrenaline sport athletes as well as young kids and their mums. What I’ve valued most about working with Truly Deeply has been the total collaboration. The process combines everyone’s best thinking and the outcome cuts straight through the noise and excites people about the BOUNCE.”
One of the key challenges for the identity was ensuring the brand’s visual language worked in such a large space which we solved by making the graphics even bolder than the space and using colour that turned a mass of concrete surface into a powerful graphic canvas. To bring the outside ‘in’ a key design element was re-purposing the idea of concrete into plaster walls, signage and even collateral to take ownership of concrete rather than treat it as a surface to hide.
The design of the environmental branding of BOUNCE is crucial to bringing the brand values of Spirit, Vitality, Energy and Rush to life and the work we’ve done in creating a unique and visually powerful branded space for BOUNCE has been the single most critical factor in transforming a huge, old warehouse into an engaging wonderland on which to scale a branded business.
Here’s a colourful snapshot of our brand identity design for BOUNCE…
If you’d like us to inject some bounce into your brand and start a revolution of your own, why not give us a call?
David Ansett
Chief Creator of Revolutionary Brands
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