Birth, Death, Taxes… and Brand Identity
All brands must continue to stay relevant to their market. This is true for their products and services, how they behave and their brand voice, as well as their brand identity.
We’re often asked how regularly a brand should update its identity, unfortunately there are no hard and fast rules. The larger consumer brands constantly evolve their visual language ensuring they always present a fresh and relevant face to market. The need to review a brand’s positioning and visual language may be driven by:
– A change in the market (new competition)
– A change in consumer mindset (trends or behaviour changes)
– A change in the products or services offered
– A disconnection with the market (time has moved-on but the brand’s identity has not)
Here are some of the best known brands in the world with a snapshot of how they’ve changed over the years.
If your brand identity is in need of a review, why not get in touch. We’ll help clarify how the world has changed and what is required for your brand’s image to stay ahead of the pack.
Tim Wood
Design Creative
Logos found at Stocklogos.com
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