Birth, Death, Taxes… and Brand Identity
All brands must continue to stay relevant to their market. This is true for their products and services, how they behave and their brand voice, as well as their brand identity.
We’re often asked how regularly a brand should update its identity, unfortunately there are no hard and fast rules. The larger consumer brands constantly evolve their visual language ensuring they always present a fresh and relevant face to market. The need to review a brand’s positioning and visual language may be driven by:
– A change in the market (new competition)
– A change in consumer mindset (trends or behaviour changes)
– A change in the products or services offered
– A disconnection with the market (time has moved-on but the brand’s identity has not)
Here are some of the best known brands in the world with a snapshot of how they’ve changed over the years.
If your brand identity is in need of a review, why not get in touch. We’ll help clarify how the world has changed and what is required for your brand’s image to stay ahead of the pack.
Logos found at Stocklogos.com
Tags: and corporate branding, apple-logo, Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, branding strategy, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, The-Evolution-of-the-Worlds-Best-Known-Brand-Marks, Tim-Wood-Design-Creative, Truly Deeply, Visual Language, web site branding, web site branding agency