The Power of Creative Packaging Design
For many products the impact at point of sale plays a disproportionate role in the success of their business. Whether a challenger brand looking to disrupt their category, or a small brand looking to get a disproportionate bang for their investment in design, truly outstanding packaging can be a powerful weapon.
As French-Canadian graphic artist Simon Laliberté demonstrates with his brilliant packaging concepts for ‘Poilu’ paint brushes. By leveraging the product form – the natural hair bristles of the brushes – Laliberté has created an engaging and differentiating in-store brand experience guaranteed to blind-side the paintbrush category in any market.
Nice one Simon.
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