The Power of Creative Packaging Design
For many products the impact at point of sale plays a disproportionate role in the success of their business. Whether a challenger brand looking to disrupt their category, or a small brand looking to get a disproportionate bang for their investment in design, truly outstanding packaging can be a powerful weapon.
As French-Canadian graphic artist Simon Laliberté demonstrates with his brilliant packaging concepts for ‘Poilu’ paint brushes. By leveraging the product form – the natural hair bristles of the brushes – Laliberté has created an engaging and differentiating in-store brand experience guaranteed to blind-side the paintbrush category in any market.
Nice one Simon.
Tags: Brand Agency, brand architecture, brand at the center, brand at the centre, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, brandamentalist, branding strategy, Brilliant packaging design, challenger brand agency, challenger branding, challenger branding agency, challenger brands, corporate branding, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Dave Ansett, David Ansett, E3, Graphic Design Melbourne, integrated brand agency, integrated branding agency, international agency network, international brand agency, international branding agency, international branding network, Melbourne brand designers, Melbourne Brand Strategy, packaging design agency, Poilu Packaging, retail brand agency, retail brand strategy, retail brand strategy agency, retail branding, retail branding agency, retail-brand, Simon Laliberte
