Scan Me – I’m Worth It
“Invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR (Quick Response) Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.” Advertisers and others have been using the QR Code now for some time, but to what effect?
There truly are a million-and-one QR Code uses (some good, some bad), and in my opinion it is still one of the best methods of bridging the gap between analog and digital communication. Living up to it’s ‘Quick Response’ title the code let’s user’s instantly access further information. Advertisers and others have implemented QR Codes for uses such as:
- product/loyalty marketing
- commercial tracking
- entertainment and transport ticketing
- storing a company’s information
- storing personal information for use by government
- URL’s, VCards, SMS, Email, Google map, Tweet’s and more
- in Denmmark they are even marking graves with QR codes with the motto ‘everyone has a story’.
So why are people not using them?
I think it has everything to do with our handheld, super-connected, impatient audience; not willing to download a mobile app and open it up and scan a code. So why don’t companies like Apple and Google include it in there camera application that you can launch from your sleep screen?
It would definitely be a right step in making the code ubiquitous and help it gain world-wide adoption. Brendan Mulligan sums it well in this Tech Crunch article.
This post was written by Chris Ongarello, Managing Director of Digital Whiteboard.
Digital Whiteboard was established to help businesses and brands understand and leverage the power of the digital landscape. Focusing on concept and strategy to deliver measurable (ROI). Digital Whiteboard achieve this by working with enthusiastic people who share a common goal to create amazing innovative solutions to challenges.
Like Truly Deeply, Digital Whiteboard are part of E3, the global network of independent branding, marketing and digital agencies. As the official E3 agency for Liechtenstein, Digital Whiteboard has direct access to over 500 international specialists. They get unique know-how and global insights from different markets, sectors and disciplines. Depending on need they integrate E3 international specialists into their projects.
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