With a team that consists of Project Managers, Creative Designers, a Finished Artist, Strategy Directors, a Social Media Whiz, PR Gurus and Studio Managers, we have a rather eclectic mix of personalities here at Market Street. This mix of personalities often stirs up some interesting conversations over here and one that recently piqued our interest, was the difference between the left and right sides of the brain and how these differences impacts an individual’s personality. This lead us to rediscover the Mercedes campaign of 2011.
As you will see below, the campaign depicted music, paint and passion, and drew on emotional ties between the left and right brain. The beautifully illustrated spreads showed creativity, free spirit and passion of the right brain vs. the familiar, accurate and linear of the left brain. The campaign, was beautiful, articulate and creative with the copy carefully crafted to work alongside each illustration.
As much as I loved this campaign, I can’t help but question whether or not it was right for Mercedez-Benz? Did it accurately reflect their brand strategy and positioning or appropriately help tell their brand story?
Nikki Williams
Director of Brand Projects
Tags: 2011, and corporate branding, Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, Brand DNA, Brand Experience, brand guidelines, Brand Identity, brand identity agencies, brand identity designers, brand identity designers Melbourne, Brand management, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-development, brand-marketing, branding strategy, corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, Creative Agency, creative agency Melbourne, Graphic Design Melbourne, Melbourne brand designers, Melbourne Brand Strategy, Mercedez Benz, Nikki Williams, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, retail-brand, specialist retail brand agency, Truly Deeply, Visual Language, web site branding, web site branding agency
Nice colours, I wouldn’t hope for a high ROI though…
Where’s the product? This is risky on behalf on Mercedes if they ran with this. Remove the logo and there is nothing that says Mercedes on the ad. Not a great execution.