Ferve – a new brand for the love of festivals
We are proud to showcase the name and brand identity for Ferve Tickets, eFirst’s ticketing company.
From technology geeks to festivarians, Ferve tickets is a deliberate niche ticketing brand that is passionate about festivals. Beyond just making ticketing easier, Ferve partners with organisers to enhance and grow festivals.
Previously known as eFirst Ticketing, Ferve Tickets has become a leader in customised ticketing systems during the past decade.
The ticketing partner for many of Australia’s premier festivals – including the Melbourne International Film, Sydney Film, Adelaide Film, Melbourne Fringe, Melbourne Writers and Woodend Winter Arts Festivals – Ferve is also a leader in the development of digital ticketing and smartphone apps.
“”Everything from the positioning to the name is all about celebrating the company’s passion for festivals and firmly places Ferve at the heart of festival culture,” says Michael Hughes, Director of Brand Strategy at Truly Deeply.
“”The name is created from the combination of festival and verve, and is deliberately designed to be a new buzzword for living the festival vibe. Ferve Tickets now has a distinct brand and is acting like the category leader that they have always been,” adds Hughes.
Truly Deeply provided market and competitor research, brand strategy and positioning, naming and designed the new brand identity, website, stationery and collateral.
““Truly Deeply took us outside of everydayness and made us think about our true identity. During the strategy process, we began to move away from the old idea of ourselves as a technology and move to embrace the vibrancy of festivals and events,” says Louise Angrilli of Ferve Tickets.
““Festivals aren’t one colour – they are many colours projected into the sky. They are beacons of activity, community, creativity and passion. They attract people like moths to a bright, flickering light. The new brand design articulates those elements. There’s even a hint of old-school 80s games design as well – we are nerds at heart. It’s hard to imagine Ferve Tickets looking any other way – which is the essence of well-executed design. Truly Deeply provides beautiful design with meaning,” concludes Angrilli.
Derek Carroll, Creative Director at Truly Deeply, describes the new identity as a celebration of the visual language of theatres, performance and festivals.
“”The brandmark revels in the style of modern street culture with a modern clean version of the ‘art deco-esq’ type juxtaposed with a colourful ‘8-bit’ style. It is then projected onto the screen or into the sky, in much the same way that festivals come to life,” adds Carroll.
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