A bold new brand name and identity that is a true statement of intent for a leading recruitment company.
For nearly thirty years, Barbara Sterner Recruitment and Consulting (BSRC) had built an enviable reputation. The company was well established in Melbourne and Sydney and had several blue chip clients and long-term partners.
However, the company’s brand was dated and not reflecting the true image of the company and its ambition for the future. The name was also was also out of synch with a company that had grown to become a true team of leaders.
Truly Deeply worked with the BSRC team to bring to life the business vision by defining and developing the company’s new name and identity.
The company’s reputation had been built on exceeding client and candidate expectations and tailoring customised solutions to the highest ethical standards. It was the company’s passion to go above and beyond, to measure twice and cut once, that inspired the name, ‘Nine Yards’.
The bold new brand identity was deliberately crafted to become a new benchmark for the industry. The design builds on the company’s reputation and highlights a fresh and distinctive approach to recruitment.
“The brand mark reflects the evolution of the business with a bold stylised pointer that is inspired by both traditional maps as well as modern navigation systems. It highlights the importance of finding yourself and reaching your ultimate destination. This is complemented with a vibrant colour palette and a sophisticated confident font.” Says Derek Carroll, Creative Director, Truly Deeply.
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