Simple and Evocative Brand Storytelling
Sometimes the most simple, every day things provide the moments of greatest, simple pleasures. For brands it is easy to overlook these beautiful moments of simplicity in search of the sensational. But as this beautiful short film by Vitùc reminds us, sometimes the power is in stepping back and seeing what is right in front of our nose.
Film maker Vitùc’s new short film titled ‘The Pleasure Of’ was shot with an iPhone 4S and 7D/lens f 1.4 24mm Cannon camera. Vitùc artist captures the simple things of everyday life, brief moments of satisfaction or awareness of surroundings through his perspective. Vitùc, who resides in both luxembourg and italy, has sewn together collection of seemingly unremarkable points in time in an unpresumptuously nostalgic compilation of the often overlooked moments which help to inform our lives.
Spotted on designboom.com
All images courtesy the artist
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