We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
Masters of Stunning Retail Brand Design
As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.
Beautiful Retail Brand Design
In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.
Every year, we hear wonderful stories of brands and individuals looking to spread a little Christmas Cheer through unique brand experiences. From creating elaborate lighting and figure displays designed to engage with potential customers, to hosting Carols aimed at connecting with the local community, many brands are using this festive season to promote their own goods and services. One of the most famous in Melbourne, is the Myer Christmas windows, with Myer chief executive Bernie Brookes hoping that the 56-year tradition will draw over one million visitors to the flagship Bourke St store this Christmas.
Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range.
Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola have learned in the USA.
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eTailers Change the Rules of Christmas Retail
Online etailer eBay is set to launch a pop-up store in London. The eBay Christmas Boutique is a new way to do your Christmas shopping. There are none of the usual checkouts, bags and queues – the store uses smart p[hone QR technology to link a High Street retail experience seamlessly with online processes.
We always love to share a great brand gesture, especially when it adds to the brand experience for the audience and creates a mutually beneficial brand partnership.
Harrods of London and Hermès have developed a great brand gesture that unites two brands beautifully as well as the online and retail experience worlds.
The Very Best Brand Experiences are Integrated
One of the problems we see with most online brand expressions is that they’re seen as only that – online brand expressions. It’s when online brand communication integrates seamlessly with the brand in the real world that the magic kicks-in.
