Archive for the ‘Brand assets’ Category

05.09.12

The branded app for colour coded shopping

Lux­eFinds, the online lux­ury shop­ping engine for women, has pro­duced a mobile shop­ping app that searches the web for lifestyle goods based on color. By tak­ing a pic­ture of an arti­cle of cloth­ing or select­ing a colour from a colour wheel, shop­pers can find an exact match from Lux­eFinds’ mas­sive data­base. The app, which launched on Mon­day, aims to help shop­pers match cloth­ing to their cur­rent wardrobe and fix the com­mon prob­lem of inac­cu­rate colours that tend to crop up with online shopping.

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05.08.12

Apple and the Power of Brand Loyalty

brand agency Melbourne

Good Morn­ing Brand Loy­alty.
This morn­ing I spent 20 min­utes of my valu­able time fill­ing out an online sur­vey for Apple — and I did it quite hap­pily. On a day in a week when my time feels in par­tic­u­larly short sup­ply, I sur­prised even myself with how eas­ily I suc­cumbed to Apples request for feed­back on a recent pur­chase from their site — no promise of any reward required.

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04.27.12

African Men. Hollywood Stereotypes.

Revers­ing stereo­types through per­sonal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Der­rik turned a sim­ple idea into a viral cam­paign for char­ity. After watch­ing Alex Presents Com­mando they wanted to tell their own story about African stereo­types in Hol­ly­wood movies. The video gives us a sneak peak into the lives of the Kenyan men, human­is­ing their world and show­ing a dif­fer­ent Africa, one that is filled with hope, laugh­ter and kind­ness. It has been pro­duced for Mama Hope who have released a series of per­sonal sto­ries from African nations to raise money for edu­ca­tion and much needed com­mu­nity development.

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04.24.12

Retail Branding; Hermés and the fine art of Store Window Design

retail branding agency

Cre­at­ing Retail Brand Dif­fer­en­ti­a­tion through the Power of Artis­tic Cre­ativ­ity.
French fash­ion com­pany Her­mès have estab­lished a rep­u­ta­tion for cre­ative col­lab­o­ra­tions with inter­na­tional design­ers to cre­ate remark­able win­dow dis­plays for their stores in order to pro­mote their line of prod­ucts in an artis­tic way. Like many pre­mium brands before them, Hermé under­stand the power of art in dif­fer­en­ti­at­ing them­selves from the high gloss, high pro­duc­tion value brand imagery of their competitors.

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04.23.12

Dawn French the new face of Coles; brilliant or risky?

Over the week­end, Coles launched their much-hyped ‘fly­buys’ cam­paign and intro­duced their new brand ambas­sador, Dawn French.

This con­tin­ues their strat­egy of using celebri­ties as the face of the brand. It has worked in the past, but is Dawn the right ambassador?

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04.19.12

Amazon downunder

For the first time, the world’s largest online retailer is look­ing to set up a ware­house on Aus­tralian shores. In a move that is likely to make our local retail­ers tense, Ama­zon are look­ing to Asia-Pacific to extend their dis­tri­b­u­tion net­work. How­ever it is not yet known what this means for con­sumers pur­chas­ing from the retailer and in turn the impact it will have on the mar­ket. Faster deliv­ery time is likely, but could it also mean cheaper products?

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04.06.12

Lucie and Simon’s Silent World

Pho­tog­ra­phers Lucie & Simon have pro­duced these beau­ti­ful images of how some of the worlds busiest places would look with­out peo­ple and cars. It cre­ates a sur­real world that is both calm­ing and unset­tling, but most inter­est­ingly this pho­tog­ra­phy series shifts the focus. The land­scapes depict places that thou­sands of eyes has graced over and stopped ‘see­ing’. As design­ers we remind our­selves to really ‘see’ our envi­ron­ment, the mun­dane of the morn­ing bus trip is filled with design­ers inspi­ra­tion gold. These pho­tos are a great reminder of the hap­haz­ard beauty of out sur­round­ings. Read the rest of this entry »

03.29.12

The David Jones brand and the industry’s new lexicon

The recent half yearly finan­cial report­ing sea­son has brought the spot­light well and truly onto Australia’s depart­ment stores. David Jones has flagged a pos­si­ble 35–40% full year decline in net profit, with some news­pa­per head­lines sug­gest­ing that DJ’s were in a fight for their survival.

I think we are all across the woes in retail­ing with the cur­rent eco­nomic cli­mate and an endur­ing sen­ti­ment of cau­tion amongst con­sumers. But what has been engross­ing of recent times is the new busi­ness lex­i­con being bandied around. To this end, the fol­low­ing blog is sheer indul­gence — sim­ply shar­ing some of these, and impor­tantly reflect­ing on the fact that it is the new world of retail­ing man­dat­ing atten­tion be given to the labels expressed here.

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03.18.12

Air New Zealand — The Kiwi Sceptics

The Kiwi Scep­tics is part tourism cam­paign, part air­line cam­paign and part dig at stub­born Aussies. The premise is to take Aus­tralians with unfa­vor­able opin­ions of New Zealand and trick them into trav­el­ing across the ditch to change their minds. It is a lovely case of well exe­cuted brand story telling, twist­ing cliches and mis­con­cep­tions, all told through the eyes of char­ac­ters that are eas­ily related to and reflect­ing stereo­types that are at times scar­ily hon­est (for an Aussie). The cam­paign is by Air New Zealand, but you would be for­given for mis­tak­ing it for a New Zealand tourism piece, which is an inter­est­ing plat­form, lever­ag­ing cre­ative brand posi­tion­ing, Air New Zealand is pro­mot­ing and sup­port­ing their own national iden­tity, their own peo­ple and their own cul­ture, which is a lot more than some national car­ri­ers some can boast.

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03.14.12

Fashion Branding — Shopping the Runway with the L’oréal Melbourne Fashion Festival

Over the past week­end and the com­ing days I will be enjoy­ing all that is glit­tery and glam­ourous at the L’Oreal Mel­bourne Fash­ion Fes­ti­val and as such, I couldn’t resist writ­ing a blog ded­i­cated to it.  Ear­lier this year, I posted a blog on the truly bril­liant MADE iPhone  app, and last week I noticed that LMFF in part­ner­ship with West­field shop­ping cen­tre have gone one step fur­ther with their Shop the Run­way app.

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