Terada Mokei is an Architect who runs Terada Designs. Though his journey as a creative he stumbled upon a niche product, designing whimsical Architectural Model Accessories. Not content with just making models of the building he designs, he wanted to put in as much love into the people who inhabit his model buildings. A discovery that transformed his scaled buildings into animated stories.
Archive for the ‘Brand extension’ Category
Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers, Apple has become the leader in portable music players and phones. Now, radio is the next frontier.
It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience.
Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand gesture for their audience that was promised a year ago.
Starbuck’s Innovative Brand Leadership
Challenger brands come in all shapes and sizes. Whilst we typically picture new entrant into a category with established market leaders, or a small local business competing against a host of national and international brands, the way we define Challenger Brands here at Truly Deeply has more to do with mindset than market share. A brilliant example of our thinking is global coffee house brand Starbucks. Love ‘em or hate ‘em, there’s no denying Starbucks is the global leader in their category – and yet they display the same restless pursuit for betterment as the most hungry battler.
Pealing yourself of the couch and heading out for a run is not always the easiest thing to do after a hard days work, but the threat of a Zombie invasion is sure to help you on the way to those elusive abs. This innovative game is a total winner, getting you fit and keeping you interested. Read the rest of this entry »
In the last few weeks, agencies around the world have reinvigorated bus stops, turning these every day advertising shelters into truly unique examples of creative brand expression. Two of the recent examples are Piri’s ‘allergy relief’ shelters in the UK and Puma’s guerilla campaign in Paris.
The Magnetic Warmth of a Strong Brand Proposition.
I came across this pic today and it gave me pause to reflect on the nature of dogs, people and markets.
We as customers are not too different from these lazy mutts sunning themselves on a Sunday morning. In many ways, humans are not so complex. There are many behaviors, rituals and habits that we enjoy sharing – deep down most of us are happy to be part of a tribe of PLOs (people like ourselves).
Premium Private Label through Packaging Design
Recently whilst exploring the retail landscape in Singapore I came across the Food Store found within a Marks & Spencer. I was immediately struck by the premium aesthetic from the mini bakery through the traditional food categories and into the selection of wines on sale. Every element was carefully considered from the perspective of visual language. The shelf fittings were well crafted, the signage well designed, but above all the packaging design of the products stood out on-mass.
A Creatively Integrated Brand Sponsorship.
One of the greatest challenges for every brand is to create a deep connection with those most critical to their business success. It’s not necessarily a matter of making a deep connection with every single person in your market, but about choosing those select few who will allow you to leverage that success across your customer or client-base. Coke have come-up with a creative approach which has done just that with their integrated brand sponsorship campaign with football club Benfica in Portugal.