Archive for the ‘Brand Storytelling’ Category

05.20.13

Don’t reinvent the brand, just shift the way it’s perceived.

Wedgwood a national icon and brand

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and subsequently purchased by the private equity firm KPS in 2008. One of the challenges of staying in the business of tableware for a brand as old as Wedgwood is to remain relevant and desirable to the next generation of consumers. Read the rest of this entry »

05.17.13

Airagami and the Art of Standing Out in the Retail Brand Landscape

retail branding agency

Stand-out Retail Brand Design
Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again we are reminded of the power of thinking big – figuratively if-not literally – of visualizing a brand experience that will stand-out from the crowd, project your brand beyond the ordinary and create the remarkable. And that’s precisely what Airigami did when they created a 200 foot long acrocanthosaurus–a dinosaur from the early cretaceous period re-created from balloons.

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05.10.13

Burberry – A retail brand that weaves together tradition and cutting edge digital

integrated retail agency

Creating Relevant, Cutting Edge Retail Branding Doesn’t Mean Reinventing the Wheel
In 2012 fashion retail brand Burberry launched their remodeled store at 121 Regent St London. But what at first glance looks like a traditional retail re-fit is -on closer inspection – a blueprint for reinventing a brand experience inspiring for retailers across every category.

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05.09.13

Who Gives A Crap – My New Favorite Super Brand

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Stand Back, its the Multi Proposition Super Brand
The first thing I have to admit is we didn’t create this brand – it’s not one of ours, but what the hell – something this cool should be celebrated all the same. And a truly clever bit of brand building it is too. Who Gives A Crap is a new entrant into the established toilet paper category, a category typically viewed as a commodity with undifferentiated product offerings. And-yet against this less than inspiring backdrop we have an inspiring challenger brand with the DNA to make a significant splash in the market.

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04.29.13

Heineken open design explorations 2 launch

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One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken.  The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.  Their latest venture is certainly no exception with the team recently announcing their next Open Design Exploration with a focus on creating a new vision for lounging set to premiere at next year’s Milan Design Week. Read the rest of this entry »

04.24.13

The Bigfoot Project, raw and unexpected design

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Boasting a variety of talent across multiple mediums including painting, sculpture, photography, music and video, Bruno Levy‘s work has been exhibited in some of the America’s most influential museums, from the Guggenheim to the SFMOMA.  The Paris-born, NYC-based artist—newly fascinated by cross-cultural differences—spent five months living and working in Kathmandu, Nepal in an effort to bring beauty to a stark landscape foreign to Western influence. Read the rest of this entry »

04.23.13

Personal branding when Pink is required!

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Recently, I had the pleasure of sitting in on a workshop with management consultant and trainer John Spence for a day. It was stimulating on a number of levels from a business strategy perspective, but it is in the context of personal branding that I wish to share. In personal branding one needs to understand and be committed to owning something by way of expertise. Like business brands, individuals need to have a value proposition that is compelling. Spence suggests that there are 4 P’s to being an expert. They are:

Passion – a need to love what you are doing
Persistence – being prepared to the hard work (a decade or 10,000 hours type thinking)
Practice – deliberate and systematic
Pattern recognition – see data and information insights others don’t see

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04.22.13

Labeling another great brand

La Wine Agency a great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine and business ambition. Using his contacts in South America (former classmates while studying in Bordeaux) Brad turned his business plan for La Wine Agency into reality with the help of Fuzzco and Grassroots Distribution. Read the rest of this entry »

04.19.13

Pure Brand Inspiration – A Pure Blonde Moment Hits the Mark

marketing communications agency

Having A Beautiful Brand Moment

I’m loving this Pure Blonde beer ad at the moment. Inspired and inspiring – every now and then an ad rises above the noise to capture my attention and take my breathe away. The current ad for CUB’s Pure Blonde is pressing my buttons at the moment. Drawing inspiration from Baraka – perhaps the most visually potent film of all time – this beer ad introduces a fresh palette of visual language which captures the spirit of the product brand whilst steering a thousand miles clear of the many category cliches. A great reminder that the raw power of beauty can be equally as effective as the ‘big idea’ in brand communications, even-more-so when you combine the two. (watch the clip after the jump…)

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04.12.13

Old-school sign painters are bringing beauty back to brands

chancey-curtis

Before the invention of the vinyl plotter in the 1980s, the vast majority of signs, from shopfronts to billboards and even street signs, were painted or created by hand. Imagine the richness and variety of our high streets back in the day! Sadly, with its cheaper and faster production, the vinyl plotter turned the sign painting industry on its head. Artists were usurped by machinery and unskilled workers, and the craft was all but lost.

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