Archive for the ‘Brand Voice’ Category

05.20.13

Don’t reinvent the brand, just shift the way it’s perceived.

Wedgwood a national icon and brand

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and subsequently purchased by the private equity firm KPS in 2008. One of the challenges of staying in the business of tableware for a brand as old as Wedgwood is to remain relevant and desirable to the next generation of consumers. Read the rest of this entry »

05.13.13

An important lesson from a short animated film: A Cautionary Tail.

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Recently, I discovered an inspiring short animated film – A Cautionary Tail. It is a 14 minutes film about a girl born with a tail that expresses her emotions. As a child, her parents celebrate their daughter’s eloquent, athletic appendage, and her tail inspires magical make-believe adventures with her friends. As she grows up, however, the young woman faces pressure to fit in, and must choose between conformity and self-expression. Read the rest of this entry »

05.09.13

Who Gives A Crap – My New Favorite Super Brand

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Stand Back, its the Multi Proposition Super Brand
The first thing I have to admit is we didn’t create this brand – it’s not one of ours, but what the hell – something this cool should be celebrated all the same. And a truly clever bit of brand building it is too. Who Gives A Crap is a new entrant into the established toilet paper category, a category typically viewed as a commodity with undifferentiated product offerings. And-yet against this less than inspiring backdrop we have an inspiring challenger brand with the DNA to make a significant splash in the market.

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04.15.13

Local brand success story – Finding a niche in a crowded market

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Amidst a fitness craze, many Melbournians are looking for ways to get into shape – and with the number of gyms operating across the city, they aren’t short on options. But it all looks a bit monotonous, from a brand standpoint. There really isn’t much imagination in this industry. The wildly successful Fitness First have left behind a glossy, pearly-white smiles blueprint that has been appropriated to the point of genericness. One notable exception however, has taken its own approach in differentiating itself from the rest of its industry – and for that it has enjoyed quite a bit of success since its humble beginnings. Read the rest of this entry »

04.12.13

Old-school sign painters are bringing beauty back to brands

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Before the invention of the vinyl plotter in the 1980s, the vast majority of signs, from shopfronts to billboards and even street signs, were painted or created by hand. Imagine the richness and variety of our high streets back in the day! Sadly, with its cheaper and faster production, the vinyl plotter turned the sign painting industry on its head. Artists were usurped by machinery and unskilled workers, and the craft was all but lost.

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04.05.13

Do the Green Thing Brand Poster Campaign

Dean Chalkley Environmental Poster Campaign

Creative Environmental Charity Do the Green Thing, established by Naresh Ramchandani (Pentagram) & Andy Hobsbaum (Evrythng), have published a custom designed poster for each day in March leading up to Earth Hour at the end of the month. This is a campaign that is uniquely inspiring in its effort to encourage people to support environmental sustainability. Read the rest of this entry »

01.25.13

How 3D printing will change the world of branding.

Branding and packaging changed by 3D printing

3D printing has recently moved beyond infancy and is being used in various industries for more than just prototyping. Few people have a grasp of what this technology is capable of and its potential for revolutionising industries. Already 3D printing is utilising materials as diverse as porcelain, chocolate, resin, nylon and recyclable plastics. As the list of options grows – so too does the potential for this process. Read the rest of this entry »

01.21.13

Engaging Layers in Wine Packaging Design

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Bottle shops are one of my favourite places to seek out for inspiration. No, I’m not an alcoholic. It’s because of all the beautiful wine package design on the shelves, which is hard to not fall in love with. There’s one particular design I truly love ­ – the Yalumba’s Y Series. The package design caught my attention first (actually… every time I visit the bottle shop) but when I took a closer look, I found more than mere beautiful design. The idea behind the brand design and the use of brand language is engaging. Read the rest of this entry »

01.16.13

How to bring a local brand to life

GMHBA Brand

We always encourage our clients to find interesting relevant to promote their brand. So when we found out our Client GMHBA, a local Victorian Health Insurer, was going to become the main sponsor for Lorne Pier to Pub we were delighted. As an organisation that prides itself in being at the heart of healthy communities it was a perfect meeting for corporate and community.

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01.10.13

Hello Etto – Introducing Our Delicious New Venture

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Our Own Bold Brand Gesture
One thing that has always defined us as a branding agency is putting our money where our mouth is (especially when it comes to food). Our latest venture is the perfect example of our approach with Truly Deeply founders launching a new pasta bar in South Melbourne last week.

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