As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She explains the issues with Fracking, a very poignant topic in Australia at the moment, in such a simple and economic style, it’s beautiful. Read the rest of this entry »
More then ever, honesty is vital for brands as consumers become more switched on, less naïve and ready to boycott those brands they don’t trust. Brands have the ability to have relationships with their audience and like any good, successful relationship, they should be built on trust and honesty. Brands are built on perceptions. You can’t just say that your brand is honest in the hope that the public will believe it. You need to earn this trust in every transaction, interaction and experience your audience has with your brand.
The 26th of January each year represents Australia’s official national day and marks the anniversary of the first fleet sailing into Sydney back in 1788. For many it brings great joy, largely because it provides a day off work to share time with families and friends, not to mention the odd cold beer – and if Sam Kekovich and the Meat and Livestock Authority get their way a good feed of Australian farmed lamb. Given we are in the midst of a lovely summer, and for a sports mad community enjoying the Australian Open tennis and a test cricket match against India, along with the fact that most Australian’s have a job to return to the next day (with unemployment running at about 5.2%) one could be forgiven for feeling pretty good about life down under.
Masters of Stunning Retail Brand Design
As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.
Beautiful Retail Brand Design
In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.
Check the ‘fanwagen T1′ and ‘fanwagen Beetle’
In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This great piece of brand communications was created as part of an integrated advertising campaign undertaken by Volkswagen in the Netherlands. More than 33,000 people got involved in the competition, voting online for which model they wished to be built, and entering to be the lucky winner of the final, limited edition fanwagen vehicle. (More detail and pics after the jump).
Read the rest of this entry »
Brand Differentiation by Design
One of my all-time favorite brands is Australian stationery retailer kikki.k. As brand developers with a passion for retail, here at Truly Deeply we love brands that clearly and confidently differentiate themselves from the competitive marketplace. Even more impressive are those brands we call ‘Category Creators’, whose vision and innovation see them create a whole new segment of the market in which they dominate. It was Jerry Garci of the psychedelic rock band Grateful Dead who summed-it-up best when he said: You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.
But the highest of all praise goes to those brands who achieve all this through the power of design – and kikki.k is one of those brands.
In a truly special offer from Kristina and the guys at kikki.k, we can offer you a great deal on their Inspiration Series of books.
Buy two books from the kikki.k Inspiration Series and receive the third free (that’s a grand saving of $39.95).* Record your dreams, plan your goals and achieve wellbeing with these gorgeous books. These stunning inspirational notebooks are the perfect place to start working towards achieving your dreams. They also make ideal gifts for loved ones and are perfect for Christmas.
*See details below…
In Australia the department store sector has surrendered almost one third of its market share since peaking in the mid 1980’s (Herald Sun November 8, 2011). They are between a rock and hard place, with online and specialty retailers earnestly chipping away at their customer base. For the financial year just past Myer suffered a 5.5% decline in sales and David Jones a 3.2% contraction. Interestingly during the same period many luxury brands reported growth, so it is not all being driven by the new cautionary consumer mindset so prevalent in Australia.
Australian Marketing & Design Industry Mag B&T features our recent rebrand project for the Jean Hailes Foundation
Melbourne-based brand agency Truly Deeply recently created a new corporate identity for not-for-profit women’s organisation The Jean Hailes Foundation. The organisation which is devoted to improving the health and wellbeing of women has a new tagline -‘evidence inspired positive action’…
To read the article on B&T click here.
To read our case study click here.
To visit the Jean Hailes website click here.
Nothing’s Colder than an Ex.
The Truly Deeply brand team were enjoying a Friday arvo pub lunch up at The Clarendon a couple of weeks ago when one of our guys spotted a point of sale promo for Ex-wife Bitter. The brand name was so brilliant, at first impression we assumed it to be a made-up brand. But we were delighted to discover there really is a beer brand called Ex-wife bitter, and the brand language just got better with the tag line of ‘nothing’s colder than an ex’.
As we enjoyed our chicken parmas and pub steak sangas, we reflected on the brand building power of an extraordinary brand name. Few brand names create the memorable talk-ability as inspired as Ex-wife Bitter, and for a consumer brand like a beer, talk-ability goes a long way to launching a new brand and building market share. Especially for small brands lacking substantial marketing budgets, the ability to create a powerful brand asset like a name with this much kick is an opportunity to really punch above your weight. In the modern blokey world that is the majority of the market for beer brands this piece of inspired brand naming was always going to be a winner.
Dave Ansett, Brandamentalist
Creator of Brilliant Brand Names, not ex-wives
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