Typographic Furniture for Type Nuts & Bold Brand Statements
We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range also includes 25 floor lamps shaped as different punctuation marks. The upholstery, which can be leather or fabric is available in a range of fabric colours allowing a match to existing corporate and brand identity designs.
Apart from the perfect foil for type lovers, this furniture provides a great visual tool for brands looking to communicate their message in a cut through manner. This bold furniture is perfect for weaving brand statements into hotel rooms and lobbies, restaurants, transport hubs, corporate brand environments such as foyers and reception areas, property development branding, and retail brands looking to add an extra dimension to their stores.
More and more when I have been with friends in recent times the phone they are pulling out of their pockets is not an iPhone but a Samsung Galaxy smart phone. And as it turns out Samsung is probably the only other company that can throw a product introduction and have people line up around a city block, as they did in New York City on March 14 for the launch of the Galaxy S4. Likewise the retail formats that Samsung are adopting have the same appealing presence that Apple stores have delivered us. They are doing a lot of things right. Read the rest of this entry »
PDFs are great. The file format has revolutionised our industry and the implementation of brand identities for our brand manager clients. They’ve simplified the process of review, proofing, alterations, approval and artwork. They go anywhere and can be viewed on just about anything. This is their real strength but it can also be a real weakness for the unwary.
Livestrong’s Bold Re-branding Strategy
In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling’s black sheep Lance Armstrong continues to discover his personal brand, tarnished by drug cheating, continues to be cut-loose from the organisations who previously leveraged it so enthusiastically. The most recent, most graphic and I’m sure most heart rending for Armstrong has been the re-branding of his own Livestrong Foundation, which has seen his name removed from the brand.
Evolving and taking brand ownership of being the best country bakery is a big call, but doing it in not just one town but across multiple locations is quite a feat.
Beechworth Bakery has done just that. Leveraging their provenance and heritage from the small picturesque gold-rush town in North East Victoria, Beechworth is now the quintessential country bakery that is a welcome addition to many towns.
Big Brand and Big Heart?
US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in order to connect consumers with products that do good for other people, for themselves, or for our environment, and hoping to be seen as a good citizen on the way through. Plans for the Store for Good program include a range of eco-friendly products and healthier food options.
The latest feather in the cap of the Store for Good program is a new initiative called Empowering Women Together, launched last week in time for International Women’s Day.
Truly Deeply designs a new campaign identity for GMHBA to educate and rally support from members and the community to oppose the federal government’s proposed cuts to the private health insurance rebate.
In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong.
Interestingly, it became official in a very public chat with an even bigger personal brand, Oprah Winfrey. There has been much written and spoken about this very sorry story, but for us it represents a timely reminder of the fundamental dimensions that shape all of our personal brands. Certainly his tainted legacy of lying, cheating, doping and bullying to secure a victory is at the extreme end, but there are wider lessons to be learnt.
These days there’s always pressure on budgets, we’re used to it, it’s the new norm for us. Brand managers, Marketing managers and their teams are taking more control on production. Internalising management and buying services direct gives greater budget control but also brings greater responsibility. A responsibility for which some are unprepared for when something goes wrong. Suddenly what seemed like a simple money saving solution is now going to blow your whole marketing budget and your deadlines.
Here’s our top 5 production tips to keep it all in line: Read the rest of this entry »
