Archive for the ‘Corporate Image’ Category

03.15.12

Emotion Charged Brands Win

In Aus­tralia, retail­ers con­tinue to strug­gle. A two speed econ­omy and con­tin­u­ing fru­gal­ity amongst con­sumers looks like being around for some time into the future. Data released by the Reserve Bank at the begin­ning of this week indi­cates that credit and debit card trans­ac­tions shows the aver­age credit card limit grew only 0.7 % over the past year, the slow­est growth on record over the past 17 years. The Age on March 13  also reported Commsec’s Econ­o­mist Craig James as stat­ing ‘…the new age of con­sumer con­ser­vatism shows no signs of end­ing. Con­sumers are likely to main­tain their pref­er­ence for value shop­ping, keep­ing the pres­sure on margins.’

Read the rest of this entry »

03.07.12

Brands sponsor your ride

I am always inter­ested in inno­v­a­tive ways for brands to pro­vide valu­able ges­tures and it seems a Span­ish com­pany has devel­oped one that ticks a lot of boxes.

We’ve seen many ges­tures recently includ­ing free Wi-Fi and free music — now brands have the oppor­tu­nity to gain kudos for pro­vid­ing heav­ily dis­counted pub­lic trans­port tickets.

Read the rest of this entry »

02.23.12

Expectant mothers targeted for purchase behaviour change

A study from Duke Uni­ver­sity, USA found that a whop­ping 45 per­cent of the choices we make every day are formed by habits. With this in mind you can imag­ine what an incred­i­ble feat it is to change a consumer’s pur­chas­ing behav­iour, but one that many mar­keters attempt to achieve.

Read the rest of this entry »

02.21.12

The Book On Designing Retail Brand Spaces — Alexis Book Store in Slovakia



Beau­ti­ful Branded Retail Spaces
Slo­va­kia may not be a coun­try renowned for sophis­ti­cated brand­ing inno­va­tion, but design­ers Plural and Total Stu­dio have come-up with an engag­ing and intu­itive brand space for book store Alexis.

Read the rest of this entry »

02.20.12

The Potential Power of Brand Colour — Cinemetrics Software Visualizes Films

branding agency Australia

The Pow­er­ful Cues of Com­plex Colour Com­bi­na­tions
A com­puter appli­ca­tion cre­ated by Netherlands-based designer Fred­eric Brod­beck, ‘Cin­e­met­rics’ is explor­ing an inno­v­a­tive way of visu­al­iz­ing movie data, cre­at­ing a ‘colour fin­ger­print’ or ‘bar­code’ for films.

Read the rest of this entry »

02.14.12

A Truly Innovative Customer Brand Experience from… an Insurance Company

hospitality branding
.
Build­ing Brand Con­nec­tions in a Crowded Mar­ket
For all brands, and espe­cially those in the finan­cial ser­vices mar­ket, mak­ing a con­nec­tion with their cus­tomers is para­mount. When it comes to the busi­ness of insur­ance that can be a pretty tough chal­lenge. But prov­ing that a bit of cre­ative think­ing can go a long way in solv­ing the curli­est of brand chal­lenges, North Amer­i­can insur­ance com­pany State Farm has cre­ated a very sticky brand expe­ri­ence they’ve called ‘Next Door’.
02.13.12

Our Brand Identity design for fashion label Hemisphere Jeans — One from the Vault.

fashion retail branding

Cre­at­ing Every­day Brand Iden­tity Magic
When fash­ion brand Hemi­sphere asked us to help them cre­ate the visual iden­tity for their new ‘every-day’ label, we couldn’t have been more inspired. hav­ing been big fans of the brand for years, we won the account after first meet­ing the own­ers and design­ers George and Harry as loyal customers.

Read the rest of this entry >

02.06.12

Simple visual story telling…

As with all design­ers I have a soft spot for info-graphics, some­thing that pares down a topic to the salient points and presents them with great visu­als to bet­ter explain what could be a com­li­cated topic. So nat­u­rally I love this beauty by Linda Dong. She explains the issues with Frack­ing, a very poignant topic in Aus­tralia at the moment, in such a sim­ple and eco­nomic style, it’s beau­ti­ful. Read the rest of this entry »

01.27.12

Honesty is the best policy. The Four Golden Rules of Brand Honesty

More then ever, hon­esty is vital for brands as con­sumers become more switched on, less naïve and ready to boy­cott those brands they don’t trust. Brands have the abil­ity to have rela­tion­ships with their audi­ence and like any good, suc­cess­ful rela­tion­ship, they should be built on trust and hon­esty. Brands are built on per­cep­tions. You can’t just say that your brand is hon­est in the hope that the pub­lic will believe it. You need to earn this trust in every trans­ac­tion, inter­ac­tion and expe­ri­ence your audi­ence has with your brand.

Read the rest of this entry »

01.26.12

Australia Day a time for reflection on brand Australia’s future

The 26th of Jan­u­ary each year rep­re­sents Australia’s offi­cial national day and marks the anniver­sary of the first fleet sail­ing into Syd­ney back in 1788. For many it brings great joy, largely because it pro­vides a day off work to share time with fam­i­lies and friends, not to men­tion the odd cold beer — and if Sam Kekovich and the Meat and Live­stock Author­ity get their way a good feed of Aus­tralian farmed lamb. Given we are in the midst of a lovely sum­mer, and for a sports mad com­mu­nity enjoy­ing the Aus­tralian Open ten­nis and a test cricket match against India, along with the fact that most Australian’s have a job to return to the next day (with unem­ploy­ment run­ning at about 5.2%) one could be for­given for feel­ing pretty good about life down under.

Read the rest of this entry »

« Older Entries
Newer Entries »