Archive for the ‘Creative’ Category

02.02.12

Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination
As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily time, I see it important for everyone to sit down and re-evaluate what they are really doing everyday. As we go about our busy days, with everything we have and everything we have to do, we are often blinded to the wonderful things around us.

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01.24.12

Wimpy Burgers’ Inclusive Branding Hits the Spot

retail branding agency

A feel-good Burger Brand
South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille menus. So to spread the word they created braille burgers that blind people could actually read.

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01.18.12

The Creative Future magazine

Having just spent three weeks in California over the holiday period, I couldn’t help but marvel at the wide array of creative expressions seen in the every day.  From the impressive graffiti and street art in San Francisco, to the high end museums and art galleries in Los Angeles, there was something for everyone.  On my travels, I came cross a truly unique creative project which I wanted to share. Creative Future is a creative publication and art project, featuring some of the most talented and inspiring individuals in the art and design industry.  The purpose behind the project was to create a handcrafted quality product that’s not only a creative publication, but also an artwork in itself.

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12.20.11

Snackbox in Times Square – Pop-up food retail in a shipping container

retail branding agency

We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.

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12.07.11

Christmas goodies for every designer from our friends at House Industries

A festive Design Inspiration
US type foundry and designers of retro inspiration House Industries have provided the perfect Christmas inspiration for brand and graphic designers around the world. Based around the illustration style of legendary type and design icon Alexander Girard, House Industries have added to their collection of Alphabet Blocks and type faces. Perfect Christmas gifts for those hard to please designers and type enthusiasts.

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11.28.11

123-Jump; Integration is the key to Online Brand Design

online branding agency

The Very Best Brand Experiences are Integrated
One of the problems we see with most online brand expressions is that they’re seen as only that – online brand expressions. It’s when online brand communication integrates seamlessly with the brand in the real world that the magic kicks-in.

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11.22.11

Movember – a Not for Profit Brand with Craft and Pride

not for profit brands

When it Comes to Brand, few Not-for-Profits Really Hit the Mark.
As a rule, not-for-profit organisations fall short of the mark when it comes to sophisticated brand development. Given the hugely competitive environment they play in, a clearly differentiated brand proposition provides a critical platform on which to build an effective brand. Then there are the organisations whose brands operate on another level altogether. These brands don’t see themselves as part of an unsophisticated market, but have a sense of who they are and how they’re unique within their very DNA. For these organisations connect with their market at the level all great brands do, and as a result, are the real bright lights in this category.

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11.17.11

Truly Deeply designs ‘Inspired Gift Cards’ – a new brand for gift giving

Today we proudly unveil our new brand identity design for Inspired Gift Cards.
A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!

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10.25.11

24 Pics of Fresh Street Art from Europe

Street art of Continental Europe.
On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The visual language of the art I saw was hugely varied in form, style and message. I snapped a stack of what I came across and hope you enjoy it.

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