Archive for the ‘Creative’ Category

09.03.10

Truly Deeply wins 2010 MADC Awards

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.

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08.25.10

Private label and the savings addiction…

When I was a kid my mother used to buy the cheapest private label cornflakes she could find and serve them up as the real ‘Kellogg’ thing by putting them in nondescript plastic cereal containers. Even as a kid I knew I was being served an inferior product – and if I had any doubt, breaking a tooth on the gritty, overcooked grain confirmed the switch. I swore when I grew up that I would never betray my favourite brands for a few cents, my family would never eat inferior brands.

It’s a promise I kept for many years. Then the GFC hit and I fell under the spell of the private label. Guess what, no gritty bits. In fact acceptable quality and lower cost – the perfect partners. Very quickly saving money became a weekly goal and its achievement delivered  huge satisfaction in its own right.

It seems I was not alone.

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08.23.10

An ad waiting to happen

While browsing one of my favourite sites Devour.com over the weekend I came across this beautifully simple movie.


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08.20.10

Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been at least 10 more explosions and 40 more awesome ways to take out the bad guys and that should have been the priority.

Before the movie there was the story of Johnny Walker, an ad sure, but a really interesting and engaging one. Even if you don’t have any interest in whiskey the story is amazingly engaging. Narrated by Robert “perfect delivery” Carlyle.

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08.18.10

Will the Real Brand Please Stand Up – Authenticity and Brand Sponsored Content

The Critical Role of Authenticity in Brand Sponsored Content
Just the other day LA advertising gun Miry Whitehill and I were swapping thoughts on a new content-based social media campaign for Levis.

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What a huge project, with a nice, soft brand ownership from Levis, but something just wasn’t quite striking the right note for me.
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08.11.10

Brandelicious – Ferrari V4 Concept Superbike

Have you ever asked the question “why is there no Ferrari motorbike?” well one designer certainly has. Israeli industrial designer Amir Glinik has come up and conceptualised an incredible Ferrari superbike using a modified engine from the Ferrari Enzo supercar. Amir’s design is influenced by the vintage and modern Ferrari projects and his idea is to produce a practical machine – not in any way a “sci-fi” future ride.

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08.06.10

Kelvin Natural Slush Co. – Small Brand Big Personality

Following on from our post ‘Coffee Avenue – A Great Brand Experience on Wheels’, Kelvin Natural Slush Co., the brainchild of yet another corporate refugee turned foodie entrepreneur, just recently hit the streets
in NYC, offering a more sophisticated version of a childhood favorite — the slushie.

In an effort to adultify the slushie experience, this premium, all natural brand offers “more sophisticated,
less sweet” flavours like Spicy Ginger, Tangy Citrus, and Green & Black Tea, to which you add any number of fresh-fruit purées…and to really take it to a dessert-worthy beverage add a scoop of ice cream for a slushie float.
They also apparently make good mixers, but you’ll have to supply your own booze.

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07.23.10

Me/We, creative for creative sake

The great Muhammad Ali was the inspiration behind this project. We were asked to design an invitation to an open studio night we conducted as part of the AGideas Conference. Projects like these give the studio an opportunity to engage in creative, for creative sake. Our audience was predominately design students who spend a lot of time discovering the discourse of design.

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07.16.10

Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers to find them, particularly when it we are talking fashion and bars. Certainly this was our experience on a recent visit to Berlin.

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07.14.10

Armani Reaching for the Skies – Dubai Styles

Giorgio Armani is one of the world’s most recognisable and sought after fashion brands with end of year sales banded around at $1.69 billion. From haute coutre, ready-to-wear, leather goods, shoes, watches, jewelry, eyewear, cosmetics and home interiors Armani has become synonymous with high-fashion and couture worldwide.

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