A feel-good Burger Brand
South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille menus. So to spread the word they created braille burgers that blind people could actually read.
Having just spent three weeks in California over the holiday period, I couldn’t help but marvel at the wide array of creative expressions seen in the every day. From the impressive graffiti and street art in San Francisco, to the high end museums and art galleries in Los Angeles, there was something for everyone. On my travels, I came cross a truly unique creative project which I wanted to share. Creative Future is a creative publication and art project, featuring some of the most talented and inspiring individuals in the art and design industry. The purpose behind the project was to create a handcrafted quality product that’s not only a creative publication, but also an artwork in itself.
We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
A festive Design Inspiration
US type foundry and designers of retro inspiration House Industries have provided the perfect Christmas inspiration for brand and graphic designers around the world. Based around the illustration style of legendary type and design icon Alexander Girard, House Industries have added to their collection of Alphabet Blocks and type faces. Perfect Christmas gifts for those hard to please designers and type enthusiasts.
The Very Best Brand Experiences are Integrated
One of the problems we see with most online brand expressions is that they’re seen as only that — online brand expressions. It’s when online brand communication integrates seamlessly with the brand in the real world that the magic kicks-in.
When it Comes to Brand, few Not-for-Profits Really Hit the Mark.
As a rule, not-for-profit organisations fall short of the mark when it comes to sophisticated brand development. Given the hugely competitive environment they play in, a clearly differentiated brand proposition provides a critical platform on which to build an effective brand. Then there are the organisations whose brands operate on another level altogether. These brands don’t see themselves as part of an unsophisticated market, but have a sense of who they are and how they’re unique within their very DNA. For these organisations connect with their market at the level all great brands do, and as a result, are the real bright lights in this category.
Today we proudly unveil our new brand identity design for Inspired Gift Cards.
A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!
Two Bronze Awards and Two Highly Commended Awards.
On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.
Street art of Continental Europe.
On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The visual language of the art I saw was hugely varied in form, style and message. I snapped a stack of what I came across and hope you enjoy it.
I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties.
The resort is in an idyllic spot overlooking Phillip Island. It has a lot going for it, especially if you have kids. But the similarity of the brand identity made me feel like the whole experience was not authentic.
