Archive for the ‘Design’ Category

05.20.13

Don’t reinvent the brand, just shift the way it’s perceived.

Wedgwood a national icon and brand

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and subsequently purchased by the private equity firm KPS in 2008. One of the challenges of staying in the business of tableware for a brand as old as Wedgwood is to remain relevant and desirable to the next generation of consumers. Read the rest of this entry »

05.03.13

Open Studio Club, another great collaborative consumer brand.

Open Studio - Collaborative Consumer Brand

Ever fancied a work place exchange, or a working holiday with all the comforts and conveniences of your studio at home? Or maybe you were wondering when the next airbnb/couch surfing, peer-to-peer consumer brand would focus on studio space rentals… If you have, the “Open Studio Club” is the brand for you. It consists of a free listing website to help you find affordable studio spaces all over the world. Each studio listing specifies whether the space has such things as: internet access, power supply, parking availability, music policy and computer support. The spaces advertised are always affordable and suitable for all types of creative professionals.
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04.29.13

Heineken open design explorations 2 launch

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One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken.  The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.  Their latest venture is certainly no exception with the team recently announcing their next Open Design Exploration with a focus on creating a new vision for lounging set to premiere at next year’s Milan Design Week. Read the rest of this entry »

04.24.13

The Bigfoot Project, raw and unexpected design

Bruno-Levy-Nepal-5-resized

Boasting a variety of talent across multiple mediums including painting, sculpture, photography, music and video, Bruno Levy‘s work has been exhibited in some of the America’s most influential museums, from the Guggenheim to the SFMOMA.  The Paris-born, NYC-based artist—newly fascinated by cross-cultural differences—spent five months living and working in Kathmandu, Nepal in an effort to bring beauty to a stark landscape foreign to Western influence. Read the rest of this entry »

04.22.13

Labeling another great brand

La Wine Agency a great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine and business ambition. Using his contacts in South America (former classmates while studying in Bordeaux) Brad turned his business plan for La Wine Agency into reality with the help of Fuzzco and Grassroots Distribution. Read the rest of this entry »

04.18.13

Lounge furniture designed to connect brand & consumers on a whole new level

eat, branding agency

Typographic Furniture for Type Nuts & Bold Brand Statements

We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range also includes 25 floor lamps shaped as different punctuation marks. The upholstery, which can be leather or fabric is available in a range of fabric colours allowing a match to existing corporate and brand identity designs.

Apart from the perfect foil for type lovers, this furniture provides a great visual tool for brands looking to communicate their message in a cut through manner. This bold furniture is perfect for weaving brand statements into hotel rooms and lobbies, restaurants, transport hubs, corporate brand environments such as foyers and reception areas, property development branding, and retail brands looking to add an extra dimension to their stores.

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04.12.13

Old-school sign painters are bringing beauty back to brands

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Before the invention of the vinyl plotter in the 1980s, the vast majority of signs, from shopfronts to billboards and even street signs, were painted or created by hand. Imagine the richness and variety of our high streets back in the day! Sadly, with its cheaper and faster production, the vinyl plotter turned the sign painting industry on its head. Artists were usurped by machinery and unskilled workers, and the craft was all but lost.

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04.05.13

Do the Green Thing Brand Poster Campaign

Dean Chalkley Environmental Poster Campaign

Creative Environmental Charity Do the Green Thing, established by Naresh Ramchandani (Pentagram) & Andy Hobsbaum (Evrythng), have published a custom designed poster for each day in March leading up to Earth Hour at the end of the month. This is a campaign that is uniquely inspiring in its effort to encourage people to support environmental sustainability. Read the rest of this entry »

04.02.13

Pop up hotels an interesting place branding option

Radisson-popup-hotel

The Easter break is a great reminder of the varying demands placed on accommodation places. Peak periods, whether it be holiday driven or major events often means greater demand than availability for accommodation. It is the very reason why we are likely to see a growing presence of ‘pop hotels’ in our lives.  Read the rest of this entry »

03.25.13

Not all PDFs are equal

Different types of the same PDF document

Same file format, different data, different results

PDFs are great. The file format has revolutionised our industry and the implementation of brand identities for our brand manager clients. They’ve simplified the process of review, proofing, alterations, approval and artwork. They go anywhere and can be viewed on just about anything. This is their real strength but it can also be a real weakness for the unwary.

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