Archive for the ‘Typography’ Category

04.22.13

Labeling another great brand

La Wine Agency a great brand

La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine and business ambition. Using his contacts in South America (former classmates while studying in Bordeaux) Brad turned his business plan for La Wine Agency into reality with the help of Fuzzco and Grassroots Distribution. Read the rest of this entry »

04.18.13

Lounge furniture designed to connect brand & consumers on a whole new level

eat, branding agency

Typographic Furniture for Type Nuts & Bold Brand Statements

We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range also includes 25 floor lamps shaped as different punctuation marks. The upholstery, which can be leather or fabric is available in a range of fabric colours allowing a match to existing corporate and brand identity designs.

Apart from the perfect foil for type lovers, this furniture provides a great visual tool for brands looking to communicate their message in a cut through manner. This bold furniture is perfect for weaving brand statements into hotel rooms and lobbies, restaurants, transport hubs, corporate brand environments such as foyers and reception areas, property development branding, and retail brands looking to add an extra dimension to their stores.

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04.12.13

Old-school sign painters are bringing beauty back to brands

chancey-curtis

Before the invention of the vinyl plotter in the 1980s, the vast majority of signs, from shopfronts to billboards and even street signs, were painted or created by hand. Imagine the richness and variety of our high streets back in the day! Sadly, with its cheaper and faster production, the vinyl plotter turned the sign painting industry on its head. Artists were usurped by machinery and unskilled workers, and the craft was all but lost.

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04.05.13

Do the Green Thing Brand Poster Campaign

Dean Chalkley Environmental Poster Campaign

Creative Environmental Charity Do the Green Thing, established by Naresh Ramchandani (Pentagram) & Andy Hobsbaum (Evrythng), have published a custom designed poster for each day in March leading up to Earth Hour at the end of the month. This is a campaign that is uniquely inspiring in its effort to encourage people to support environmental sustainability. Read the rest of this entry »

03.08.13

Hidden images in branding, advertising and everyday things.

Non intentional illusion in livery design

Recently on a trip to Portsea I came across some site-specific livery design. In fact, it was so specific it almost blended into its background, as though it was not there. However unintentional this effect was, it made me think of more deliberate and successful illusions created in branding and design. The visual tricks that designers create to make people take a second look.

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01.10.13

Hello Etto – Introducing Our Delicious New Venture

brand agency Melbourne

Our Own Bold Brand Gesture
One thing that has always defined us as a branding agency is putting our money where our mouth is (especially when it comes to food). Our latest venture is the perfect example of our approach with Truly Deeply founders launching a new pasta bar in South Melbourne last week.

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07.19.12

Fit London – an exhibition of Posters by leading British designers inspired by the 2012 London Olympics

British Design Agencies Strike Back
Fit is an exhibition of posters by British-based designers inspired by the upcoming 2012 London Olympics. Frustrated by the lack of inclusion of graphic design by the Olympic Games organizers, British designers Jonathan Barnbrook and Vaughan Oliver invited a bunch of leading UK-based designers to create a poster inspired by the Games. Nothing better than an unofficial design exhibition… Read the rest of this entry »

03.30.12

Date Night For Fonts

It’s time to tuck in your counters, put a bit of product in those serifs and get ready for the Type dating game. Check out this great little site from Aura Seltzer, Type Connection, A Typographic Dating Game. You get to pick the beau from a selection of general font types (which includes Archer, one of my pet fonts) then try to match them up with an appropriate belle.

Type Connection, A Typographic Dating Game
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