Archive for the ‘Experiences’ Category

05.23.13

Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

retail brand agency melbourne

Innovative Retail Branding from Topshop UK
Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights the current product story, whilst allowing the full color palette of the range to be seen in an ever-moving ferris wheel of merchandise.
 Simple, graphic, functional and fun – an eye-catching retake in the highly competitive brand arena of High Street.

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05.17.13

Airagami and the Art of Standing Out in the Retail Brand Landscape

retail branding agency

Stand-out Retail Brand Design
Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again we are reminded of the power of thinking big – figuratively if-not literally – of visualizing a brand experience that will stand-out from the crowd, project your brand beyond the ordinary and create the remarkable. And that’s precisely what Airigami did when they created a 200 foot long acrocanthosaurus–a dinosaur from the early cretaceous period re-created from balloons.

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05.10.13

Burberry – A retail brand that weaves together tradition and cutting edge digital

integrated retail agency

Creating Relevant, Cutting Edge Retail Branding Doesn’t Mean Reinventing the Wheel
In 2012 fashion retail brand Burberry launched their remodeled store at 121 Regent St London. But what at first glance looks like a traditional retail re-fit is -on closer inspection – a blueprint for reinventing a brand experience inspiring for retailers across every category.

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05.09.13

Who Gives A Crap – My New Favorite Super Brand

crap4

Stand Back, its the Multi Proposition Super Brand
The first thing I have to admit is we didn’t create this brand – it’s not one of ours, but what the hell – something this cool should be celebrated all the same. And a truly clever bit of brand building it is too. Who Gives A Crap is a new entrant into the established toilet paper category, a category typically viewed as a commodity with undifferentiated product offerings. And-yet against this less than inspiring backdrop we have an inspiring challenger brand with the DNA to make a significant splash in the market.

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05.03.13

Open Studio Club, another great collaborative consumer brand.

Open Studio - Collaborative Consumer Brand

Ever fancied a work place exchange, or a working holiday with all the comforts and conveniences of your studio at home? Or maybe you were wondering when the next airbnb/couch surfing, peer-to-peer consumer brand would focus on studio space rentals… If you have, the “Open Studio Club” is the brand for you. It consists of a free listing website to help you find affordable studio spaces all over the world. Each studio listing specifies whether the space has such things as: internet access, power supply, parking availability, music policy and computer support. The spaces advertised are always affordable and suitable for all types of creative professionals.
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04.29.13

Heineken open design explorations 2 launch

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One of the few brands who never cease to impress me with their creativity and truly out of the box thinking is Heineken.  The team Heineken seem to thrive on doing things differently, breaking convention and it would appear, have a wonderful time doing so.  Their latest venture is certainly no exception with the team recently announcing their next Open Design Exploration with a focus on creating a new vision for lounging set to premiere at next year’s Milan Design Week. Read the rest of this entry »

04.26.13

Net-A-Porter – An Inspiring Online Brand Journey

online retail brand agency

An Inspiring Global Retail Brand Story
Spent this morning at a breakfast with Net-A-Porter Co-founder and all-round style, business and brand star as well as a mum of two; Megan Quinn. Megan gave us an inspiringly frank and frankly inspiring overview of the Net-A-Porter story from inkling of concept through to business sale. Megan’s world is seen through the eyes of brand, reflected in the standing of Net-A-Porter in the hearts and minds of their customers throughout the western world. A great brand, a great story and a great achievement. (Pic. left to right – Truly Deeply Co-founder & Creator of Brands; Dave Ansett – Net-A-Porter Co-founder and Luxury Corporate Brander; Megan Quinn – Founder of GXY Search & Globetrotting Entrepreneur; Mel Bridge – sorry Mel, bad timing on the blink…)

04.10.13

Home Brew Branding: Beloved & Believed

Branding Beloved & Believed: You're basically making oatmeal

Today I’ve got a simple example of how two of the corner stones of good branding: Emotion & Authenticity can inspire a great brand. The Brooklyn Brew Shop is based on a simple idea: nano brewing kits. That is brewing kits designed to work in small kitchens with standard kitchen equipment. But it’s when the two owners Erica & Stephen explain the idea that it really comes to life. Read the rest of this entry »

04.04.13

Great Business Names Great for Business Brand Image – A list of 12 favorites

brand naming agency

What’s in a Brand Name?

The right brand name is timeless, is easy to say and remember, stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in text and in the brand mark. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse. A name is transmitted day in and day out, in conversations, emails, voice mails, websites, on the product, on business cards, and in presentations. In short a great brand name can be one of your most valuable business assets.

On the flip side, the wrong brand name for a company, product, or service can hinder marketing efforts, through miscommunication or because people cannot pronounce it or remember it (think of Kraft’s disastrous iSnack 2.0 effort). It can subject a company to unnecessary legal risks or alienate a market segment. The process of finding the right name that is legally available represents a huge and often daunting challenge for most businesses. Brand naming requires a creative, disciplined, strategic approach.

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04.02.13

Pop up hotels an interesting place branding option

Radisson-popup-hotel

The Easter break is a great reminder of the varying demands placed on accommodation places. Peak periods, whether it be holiday driven or major events often means greater demand than availability for accommodation. It is the very reason why we are likely to see a growing presence of ‘pop hotels’ in our lives.  Read the rest of this entry »

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