Archive for the ‘Experiences’ Category

Com­mu­ni­cat­ing the Vision
As a brand strat­egy and iden­tity design agency who has worked for a num­ber of years in the prop­erty devel­op­ment space, we under­stand the chal­lenge of cre­at­ing a sense of the promise and vision of a place that will one day be a vibrant com­mu­nity, but is most likely cur­rently a bar­ren field. The same chal­lenge is faced by devel­op­ers and devel­op­ment mar­keters whether they are cre­at­ing a one hun­dred apart­ment build­ing, of a ten thou­sand home com­mu­nity — how do a cre­ate a pow­er­ful sense of our vision so that a cus­tomer is drawn inex­plic­a­bly to our project and not to one of our competitors?

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retail branding agency

Karl Lager­feld + HPP Archi­tects lat­est retail project — The pop-up Schwarzkopf light­box
The Schwarzkopf light­box is a strik­ing tem­po­rary hair salon that has just popped-up in Düs­sel­dorf, Ger­many. A col­lab­o­ra­tion between Ger­man fash­ion designer Karl Lager­feld and HPP archi­tects, the Schwarzkopf light­box reflects the next gen­er­a­tion of pop-up where the strik­ing design of the struc­ture belies its tem­po­rary exis­tence. Span­ning two storeys, the reusable and recy­clable mobile struc­ture was con­structed in just four weeks.

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As air­lines con­tinue to strug­gle for dif­fer­en­ti­a­tion, KLM hopes its new ‘Meet and Seat’ pro­gramme might be another incen­tive for you to choose them.

It’s a bold ini­tia­tive that rides the social media wave and may well pro­vide a valu­able brand ges­ture that enhances the fly­ing expe­ri­ence. How­ever, for those who enjoy the soli­tude of air travel, will this actu­ally be a turn-off?

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Some­time ago before the release of 20th Cen­tury Fox’s movie ‘Chron­i­cle’, viral mar­ket­ing agency Thinkmodo was approached to bring the movie to the peo­ple. The film fol­lows three friends as they form a close bond after receiv­ing tele­ki­netic and fly­ing abil­i­ties from an unknown object. In per­fect reflec­tion to the low bud­get movie, so was the mar­ket­ing. The agency cus­tom built three remote con­trolled air­craft shaped like humans and put them in the air over New York and New Jersey.

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Sports­girl in Aus­tralia has had con­sid­er­able media cov­er­age this week with its so called Win­dow Shop in Chapel Street Mel­bourne, the first of many inter­ac­tive shop­ping bill­boards the cloth­ing retailer plans to erect in var­i­ous loca­tions. The bill­boards fea­ture images of key fash­ion items that con­sumers can pur­chase by scan­ning the items bar­code with their iPhone.

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hospitality branding
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Build­ing Brand Con­nec­tions in a Crowded Mar­ket
For all brands, and espe­cially those in the finan­cial ser­vices mar­ket, mak­ing a con­nec­tion with their cus­tomers is para­mount. When it comes to the busi­ness of insur­ance that can be a pretty tough chal­lenge. But prov­ing that a bit of cre­ative think­ing can go a long way in solv­ing the curli­est of brand chal­lenges, North Amer­i­can insur­ance com­pany State Farm has cre­ated a very sticky brand expe­ri­ence they’ve called ‘Next Door’.

Theo Jansen builds giant, kinetic, wind pow­ered mov­ing animal’s that fall some­where between the dis­ci­plines of Art and Engineering.

The project is 22 years along the ani­mals evo­lu­tion­ary path, each vari­a­tion is a step closer towards Theo’s final goal, where his ani­mals can sur­vive by them­selves on their beach envi­ron­ment. Each reit­er­a­tion has new sur­vival tech­niques. Allow­ing some to turn the other direc­tion when reach­ing water or the sand dunes. Some have the abil­ity to store energy in plas­tic bot­tles and some, to sur­vive a storm by dri­ving a peg into the sand.

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We work across many indus­tries, each with their own brand chal­lenges, but it can also be inter­est­ing to look beyond the sec­tor for a fresh perspective.

That’s why I was inter­ested when I heard a suc­cess­ful restau­ra­teur had some tasty tips for the real estate industry.

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The Power of Sto­ry­telling and Imag­i­na­tion
As a brand designer work­ing in Mel­bourne, I con­stantly search for inspi­ra­tion, unique expe­ri­ences and cre­ativ­ity that keeps my mind fresh and active. In a world where we are so used to our rou­tines, finan­cial con­cerns and lim­ited daily time, I see it impor­tant for every­one to sit down and re-evaluate what they are really doing every­day. As we go about our busy days, with every­thing we have and every­thing we have to do, we are often blinded to the won­der­ful things around us.

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retail branding agency

A feel-good Burger Brand
South African fast food brand Wimpy Burg­ers have come-up with a pro­mo­tional brand ges­ture that has both under­scored their inclu­sive posi­tion­ing and cre­ated a real buzz. The story goes that Wimpy wanted to let visu­ally impaired peo­ple know they offered braille menus. So to spread the word they cre­ated braille burg­ers that blind peo­ple could actu­ally read.

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