An Authenticity Driven Retail Brand Experience.
On my recent trip to the US I organized a visit to the amazing Eataly retail concept is NYC. Eataly is a brilliant part retail, part restaurant, part fast casual dining concept that has been replicated in many cities around the world. IN New York it is one of the top five most visited tourist attractions, but also loved passionately by locals. Eataly is at it’s core authentic, hosting a number of traditional Italian artisans producing fresh cheeses, freshly baked breads, real Italian espresso, their own rotisserie porchetta and of-course, fresh pasta (of which they sell around 70 kg each day). Through our involvement as owners of the new pasta chain Etto, we’d made contact with Luca, the head of fresh pasta at Eataly in NYC and organised a catch-up, which was to be the highlight of my time in the Big Apple.