Archive for the ‘Brand Experiences’ Category

branding agency global network

Prototyping New Markets for Brands
Jana Marketplace lets people in emerging markets test-drive big brands’ new services for free.

Boston-based mobile rewards company Jana has developed a platform that connects consumers in emerging markets with brands using the currency of mobile airtime. The platform is based-on the insight that the vast majority of these emerging consumers own cheap smartphones but can’t afford to watch videos or download apps because of expensive data charges.

Brands like CNN, the UN, Coca-Cola, Microsoft and Unilever are working with Jana to push surveys and video promotions to people that they otherwise would not be able to reach. The recently launched Jana Marketplace lets Jana users interact with these big brands by watching videos and trying out their new services or apps for free. Brands work with Jana to engage with people in countries like Pakistan Bangladesh and Nigeria to watch their promotional videos or try their apps and services at no cost to the users. This type of subsidization allows global brands like Johnson & Johnson to gather feedback and information about these markets and their commercial potential.

Dave Ansett
Chief Creator of Brands
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Source: VentureBeat

retail branding agency

This is not your Grandfather’s Tailor.
With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more accessible, and more affordable than available by traditional methods. They offer bespoke suits, shirts, polos, jeans, chinos, and overcoats from a flagship retail store in SoHo, NY.

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Can Typography design save the world?
There’s nothing new about the fact our environment is suffering from the impact of climate change. So could typography save the world? Well, single handily no it probably couldn’t, but it does open up a valuable dialog for designers. What could we be doing to encourage a more sustainable future? If not only for ourselves, but for our clients as well, and if we could do it through making some intelligent typographic choices, why wouldn’t we?

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Road Art Great grassroots local branding

Local communities in the states have been using road art as way to engage and display the hope and spirit of neighbourhoods. The murals which are painted by the community and are popping up at intersections in many big cities also have an awesome side benefit of slowing traffic and making the junctions safer.

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Ice Bucket challenge

Lunchtime had been getting a little boring recently so (some of) the Truly Deeply decided to shake it up last week and got together on the balcony to dump buckets of icy cold water on each other’s heads! Luckily for us it was a balmy 21 degrees and the sun was shining. Result! The floor was almost too hot for our feet! Championed by our own Gemma D, seven of us signed up. We scoured the office frantically 10 minutes before bucket time for basins, buckets, dirty bins, anything that could make us yelp in chilling pain. Read the rest of this entry »

retail branding agency

Food Wastage Madness – How Did We Get Here?
How on earth did we ever arrive at the point where producers throw away 300 million tonnes of fresh fruit and vegetables just because of appearance. Somehow the global supermarket chains have hijacked the food chain and are making incredibly wasteful decisions – all on our behalf. Well French supermarket chain Intermarché has launched a glorious fight against food waste with their ‘Inglorious Fruit & Vegetables’ campaign.

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Food branding agency Melbourne

The Art of Truly Standing-Out
A while back we wrote about London-based creative food duo Bompas & Parr who have build  a world-wide reputation for doing amazing things with things we eat. That’s a pretty tough gig given that every second TV show is another take on new food, old food, exotic food, slow food, fast food and cooking of all the above. Yet Bompas & Parr continue to deliver-on one of the biggest asks in business – coming up with something remarkable.

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Melbourne branding agency

It is exciting to see a major brand player giving back to the creative community and placing a focus on the importance of innovation and strong design, well beyond a new car.

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retail branding agency

Creating Extraordinary Retail Branding Through Remarkable Customer Experiences
Retail is so much about the customer experience. Yep the product needs to hit the mark, but by-and-large products have become commoditised with manufacturers and retailers closing the product differentiation gap. As this Turkish ice cream vendor has mastered, it’s the theater you wrap around the products and services you sell that stands you out from the crowd (Check out the clip after the jump…)

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fast casual chain branding

An Authenticity Driven Retail Brand Experience.
On my recent trip to the US I organized a visit to the amazing Eataly retail concept is NYC. Eataly is a brilliant part retail, part restaurant, part fast casual dining concept that has been replicated in many cities around the world. IN New York it is one of the top five most visited tourist attractions, but also loved passionately by locals. Eataly is at it’s core authentic, hosting a number of traditional Italian artisans producing fresh cheeses, freshly baked breads, real Italian espresso, their own rotisserie porchetta and of-course, fresh pasta (of which they sell around 70 kg each day). Through our involvement as owners of the new pasta chain Etto, we’d made contact with Luca, the head of fresh pasta at Eataly in NYC and organised a catch-up, which was to be the highlight of my time in the Big Apple.

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