Communicating the Vision
As a brand strategy and identity design agency who has worked for a number of years in the property development space, we understand the challenge of creating a sense of the promise and vision of a place that will one day be a vibrant community, but is most likely currently a barren field. The same challenge is faced by developers and development marketers whether they are creating a one hundred apartment building, of a ten thousand home community — how do a create a powerful sense of our vision so that a customer is drawn inexplicably to our project and not to one of our competitors?
Archive for the ‘Experiences’ Category
Karl Lagerfeld + HPP Architects latest retail project — The pop-up Schwarzkopf lightbox
The Schwarzkopf lightbox is a striking temporary hair salon that has just popped-up in Düsseldorf, Germany. A collaboration between German fashion designer Karl Lagerfeld and HPP architects, the Schwarzkopf lightbox reflects the next generation of pop-up where the striking design of the structure belies its temporary existence. Spanning two storeys, the reusable and recyclable mobile structure was constructed in just four weeks.
As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them.
It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the flying experience. However, for those who enjoy the solitude of air travel, will this actually be a turn-off?
Sometime ago before the release of 20th Century Fox’s movie ‘Chronicle’, viral marketing agency Thinkmodo was approached to bring the movie to the people. The film follows three friends as they form a close bond after receiving telekinetic and flying abilities from an unknown object. In perfect reflection to the low budget movie, so was the marketing. The agency custom built three remote controlled aircraft shaped like humans and put them in the air over New York and New Jersey.
Sportsgirl in Australia has had considerable media coverage this week with its so called Window Shop in Chapel Street Melbourne, the first of many interactive shopping billboards the clothing retailer plans to erect in various locations. The billboards feature images of key fashion items that consumers can purchase by scanning the items barcode with their iPhone.
.
Building Brand Connections in a Crowded Market
For all brands, and especially those in the financial services market, making a connection with their customers is paramount. When it comes to the business of insurance that can be a pretty tough challenge. But proving that a bit of creative thinking can go a long way in solving the curliest of brand challenges, North American insurance company State Farm has created a very sticky brand experience they’ve called ‘Next Door’.
For all brands, and especially those in the financial services market, making a connection with their customers is paramount. When it comes to the business of insurance that can be a pretty tough challenge. But proving that a bit of creative thinking can go a long way in solving the curliest of brand challenges, North American insurance company State Farm has created a very sticky brand experience they’ve called ‘Next Door’.
02.10.12
Strandbeest By Theo Jansen
Theo Jansen builds giant, kinetic, wind powered moving animal’s that fall somewhere between the disciplines of Art and Engineering.
The project is 22 years along the animals evolutionary path, each variation is a step closer towards Theo’s final goal, where his animals can survive by themselves on their beach environment. Each reiteration has new survival techniques. Allowing some to turn the other direction when reaching water or the sand dunes. Some have the ability to store energy in plastic bottles and some, to survive a storm by driving a peg into the sand.
We work across many industries, each with their own brand challenges, but it can also be interesting to look beyond the sector for a fresh perspective.
That’s why I was interested when I heard a successful restaurateur had some tasty tips for the real estate industry.
The Power of Storytelling and Imagination
As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily time, I see it important for everyone to sit down and re-evaluate what they are really doing everyday. As we go about our busy days, with everything we have and everything we have to do, we are often blinded to the wonderful things around us.
A feel-good Burger Brand
South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille menus. So to spread the word they created braille burgers that blind people could actually read.
