Archive for the ‘Brand Experiences’ Category

Lychee Gold Cider

I recently stumbled across my new favourite cider brand at Taste festival in Melbourne, Lychee Gold. At an event where Rekorderlig was plastered everywhere I’m surprised that this small brand got a look in edgewise but by the end of the first night the small cider supplier seemed he might be hard pressed to keep up with the demand. I was delighted by this brand, the product tasted amazing and Alan who was behind the counter was so genuine no wonder I went back three times!!

Small product brands have so much to offer, let’s give them a fair go! 

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Recipe to Riches Branding

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.

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brand strategy Agency

The Pulling Power of a Smile
As channels to market keep fracturing, the social landscape becomes more and more chaotic and consumers take charge across every category – what’s a brand to do? The answer might be right under your nose – well right under your customers noses to be more specific – in the form of their mouths. And the question to ask yourself is; ‘when was the last time you made them smile?’ Sometimes in this overcomplicated world of commerce we forget some of the most effective and simple rules of branding like the power of a smile. I implore you in the spirit of the Invisible Man in Flip Flops to spend an hour this week with your marketing team (and office joker)  jotting down ways to put a smile on your customer’s dial. Pick the simplest, execute it as a priority and watch to see the world of your brand brighten.

Dave Ansett
Creator of Brands
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branding agency Melbourne

Building a Brand Strategy from the Heart-Up – a Ticket to Good Brand Karma
Jet Blue’s brilliant #FlyItForward program awards a plane ticket to humanitarians rewarding and enabling them to do good and allowing them to pass the ticket on to another traveler for good. The #FlyItForward social movement was born from stories unearthed by Jet Blue crew members who asked; ‘If you were given one flight to spread good where would you go and what good would you do?

JetBlue crew members initiated the program by identifying change makers doing good within the community. The ticket moves from city-to-city as one person identifies and nominates another to take the ticket from that city to the next. The movement will connect a network of JetBlue travelers on a mission to bring about positive change in cities around the Americas through the airline’s destinations. Read the rest of this entry »

Retail fashion brands

A month ago I had two polarising shopping experiences at H&M and Uniqlo, I couldn’t wait to get out of H&M and I spent hours in Uniqlo walking out with an unplanned bag full of goods. I was blown away by the store experience especially the customer service of Uniqlo and wanted to delve further into what made this brand experience so enjoyable. Read the rest of this entry »

A few sore heads around the place this morning. Fair to say we’ll be a little slow to get going this morning. Had a ripping night last night at our Art with Heart, hanging with clients, friends, family and the Good Cycles Crew.

Whilst we’re getting our groove, we thought you’d enjoy this:

Dink = Bike + Love

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Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy, letterpress printing and illustration.

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What’s the first thing that comes to mind when you hear Starbucks?
Is it the coffee? A green mermaid? Or maybe the USA? With this campaign, the global coffee giant is attempting to reinforce its emotional brand connection going beyond the coffee to reinforce their brand mantra of being the third place.

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