Archive for the ‘Brand Experiences’ Category

Omni channel retail brands

Omnichannel has been the buzz word in retail for some time but in many cases it seems to be more talk than action.

However, with recent technology innovation and structure changes, Gap Inc. is now one step closer to living the omnichannel dream.

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branddiscountstrategy

When a brand continually discounts its goods or services do you ever want to pay full price for those same goods when they aren’t on sale? Every time I visit Katmandu they are having a sale and its usually a substantial one with discounts of 40-70% off. The full price on the tag has become meaningless to me because I know that this must be inflated to counteract their continual discount strategy. This leaves me never wanting to pay full price because I know there will be a sale coming up. So is a discounting price strategy detrimental to your brand and what are some other strategies to build brand loyalty and repeat purchase? Read the rest of this entry »

McDonalds Packaging

In the increasingly health conscience and food obsessed global market consumers are rapidly boycotting McDonalds. But the worlds number one fast food chain isn’t going to take it lying down.

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brand design, brand agency

With the crown for the most elastic brand, Virgin has managed to reinvent and standout in many categories including music, finance, telecommunication and entertainment. In travel, they have been particularly successful in showing up heritage brands for being out of touch with customers.

Following the success of Virgin Atlantic and Virgin America, the company has now launched Virgin Hotels. In keeping with the Virgin brand tradition, the hotel is another great example of a truly differentiated brand experience in every way.

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Melbourne's Tree Branding Melbourne

City of Melbourne has developed a really interesting way to highlight the challenges the city faces maintaining it’s famous beautiful leafy avenues. Read the rest of this entry »

disruptive branding agency

At Truly Deeply we love a brand that disrupts the market
Any brand with the gumption to re-think the product or business model paradigm and challenge the market is cool by us. The massively, huge, global coffee market has seen its share of disruption with Starbucks leading the charge 40-odd years ago. But any market of this size and popularity is sure to be fertile ground for ongoing disruption, especially when overlaid with the burgeoning trend of personalization. As the coffee market in most of the Western world continues to grow its sophistication, individual preference for bean, brew and barista is becoming more important in the equation brand loyalty. This trend is feeding the cool, local, SME end of the cafe category, and setting the scene for a new global player.  Enter Wheely’s Cafe Carts – The world’s first global bike cafe for a better world. Read the rest of this entry »

Children Toy Branding Design Game Posters

 

The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project.

Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp on the BBQ and a lot of over indulgence. While the latter may leave you resembling a Christmas ham, the concept of gift giving can be a lovely gesture.  Unfortunately sometimes it can be blown out of proportion and we now see many families start to give gifts of charity (think Oxfam or donating directly to a chosen charity). This is a fantastic gesture and influenced my interest in this clever piece of communication for the Children’s Toy Foundation, who bring quality toys and games to under-privileged children in India. The work is not only smart and simple in thought and execution, but it is for a good cause too!

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When brands come to life

Our friends on Fast Company are running a story on the worlds busiest Santa, which is worth a watch, specially this time of year. Read the rest of this entry »

retail branding agency

A Look at how Starbucks might respond to some key new consumer trends
As part of their recently released 2015 Future of Retail report, PSFK asked some creative partners to leverage their trends to rethink the functionality of some of the biggest brands in retail. The team at Bulldog Drummond used PSFK identified trends of ‘One Click Everything’, ‘Everyone Of A Kind’, ‘Be The Hub ‘and ‘Experiences Not Products’ to re-imagine how the coffee chain Starbucks might evolve to suit the next generation of consumers. The result is a smart bit of futurism with some strong glimpses of future retailing.

You can check the Bulldog Drummond Insights here: www.psfk.com/future-of-starbucks

Lychee Gold Cider

I recently stumbled across my new favourite cider brand at Taste festival in Melbourne, Lychee Gold. At an event where Rekorderlig was plastered everywhere I’m surprised that this small brand got a look in edgewise but by the end of the first night the small cider supplier seemed he might be hard pressed to keep up with the demand. I was delighted by this brand, the product tasted amazing and Alan who was behind the counter was so genuine no wonder I went back three times!!

Small product brands have so much to offer, let’s give them a fair go! 

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