PDFs are great. The file format has revolutionised our industry and the implementation of brand identities for our brand manager clients. They’ve simplified the process of review, proofing, alterations, approval and artwork. They go anywhere and can be viewed on just about anything. This is their real strength but it can also be a real weakness for the unwary.
We may be a Melbourne based agency, but we have a great love and empathy with South Australia. Over the years we have been engaged with some wonderful people and brands, from the Eyre Peninsula regional brand (with its amazing seafood and entrepreneurial spirit) through to legends in the wine industry like Peter Lehman in the Barossa Valley. Add to this the Coffin Bay Oyster farm and surely you are already beginning to sketch a mental picture of a state that gives birth to an amazing array of produce and wine. Read the rest of this entry »
After many months in the making, we are proud to reveal our new brand work for Delatite Wines. This includes a new brand positioning, identity and packaging that brings to life the true spirit of the brand.
The new identity system now provides a clear market segmentation but is also aligned into a strong branded family.
Annual Report Design ROI
At Truly Deeply we’ve been working with organizations to maximise the value of their shareholder reporting for more than twenty years. Based on a wealth of research we have developed a comprehensive framework to provides a best practice guide to those tasked with putting together their organization’s annual report (you can request a copy of our framework for shareholder reporting here). Based-on our own expertise we have long believed that professionally designed reports increase the likelihood of being read and provide a strong sense of professionalism to the content. We have always advocated the ability to clearly and evocatively communicate themes such as business performance, trust, solidity, innovation through the design of an annual report provides a more than ample return on the investment made in having an agency like Truly Deeply design your annual report.
Research recently released from the United States has borne-out our beliefs and proven us to be conservative. The research conducted by the University of Miami and the UCLA Anderson School of Management found that on the basis of a professionally designed annual report alone, respondents priced the stock of a company 70% higher than the same companies identical report that had been designed to a lesser standard.
Truly Deeply founder David Ansett was asked his perspetive on the study recently in an article on the subject written by Myriam Robin for online business mag; ‘Leading Company’. You can read the full article and David’s perspective here: www.leadingcompany.com.au/
Came across this great little diagram from the UK Design Council illustrating the value of design in the innovation process.
Nothing more need be said.
Dave Ansett
Chief Creator of Brands
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Courtesy of my great friend and founder of The Genius Group, Glenn Barry: http://www.behance.net/glenbarry
The Amusing Future of Brand Identity
Recently I came across this great blog which shows not only the evolution to date of many of the world’s best known logos, but more amusingly where they might be heading in the future. Brands featured include Apple, KFC, Ford and a stack of others. Kudos to the guys at stock logos for the classic piece of brand amusery. You can check the rest of them here: www.stocklogos.com/past-and-future-famous-logos
Our Own Bold Brand Gesture
One thing that has always defined us as a branding agency is putting our money where our mouth is (especially when it comes to food). Our latest venture is the perfect example of our approach with Truly Deeply founders launching a new pasta bar in South Melbourne last week.
Creative Brand Campaign Shows How Much the Times are A-Changing
Technology brand Brother have put together a creative campaign to launch their new range of printers they’re calling Print 3.0. The creative is built around a scrapheap orchestra compiled of redundant printers, scanners, copiers, faxes, hard drives and modems, whose mechanic whirs, beeps and growls have been composed into a cover of Bob Dylans; ‘the times they are a-changing’.
Sharing the Brand Love
For many brands, the passion their most loyal customers have for them is one of their greatest assets. often for smaller brands who lack the budgets to create huge ad campaigns, capturing and leveraging the passion of their biggest fans can be a win win. Ice cream brand Ben and Jerry’s have been doing that in their latest brand campaign- asking their fans to ‘capture the essence of “euphoria” on Instagram’.
A Brilliant Brand Design Partnership
As a creative brand agency with a truly global view we’ve long been fans of the Marimekko brand with it’s striking visual language. And this year on a trip to Europe to meet with our brand and marketing peers as part of the E3 international network of creative agencies we flew from Singapore to the beautiful (if bloody freezing) Helsinki and back with Finnair. So when I came across this meeting of the minds – if-not the brands – I was delighted by what feels to me like a match made by and for the heavens.
