As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She explains the issues with Fracking, a very poignant topic in Australia at the moment, in such a simple and economic style, it’s beautiful. Read the rest of this entry »
Brand Envy Pure and Simple
Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most businesses can only stand-by and admire with envy.
A US film maker has recently created a Lego stop-animation film to… you guessed it – propose to his girlfriend.
Baked-in Brand Differentiation
I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects – as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of Melbourne, Australia. Brendan was filling us-in on a business he’s involved-in called Emue Technologies and a great piece of innovative technology they have created and sold into global finance behemoth, Visa. We love nothing better than brand innovation – and even more-so when the differentiation is built into the product.
The ever-changing digital reality for Brand Communications – 60 Seconds on the Net
Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in and day-out. What was equally of interest was how these numbers have changed since we last looked at them just six months ago.
We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
Masters of Stunning Retail Brand Design
As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.
Beautiful Retail Brand Design
In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.
Check the ‘fanwagen T1′ and ‘fanwagen Beetle’
In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This great piece of brand communications was created as part of an integrated advertising campaign undertaken by Volkswagen in the Netherlands. More than 33,000 people got involved in the competition, voting online for which model they wished to be built, and entering to be the lucky winner of the final, limited edition fanwagen vehicle. (More detail and pics after the jump).
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It’s not new news that we are big fans of the Lego brand. As a brand with a relatively limited core product Lego are impressive masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point of sale innovation, Lego obsessed brand fans, the Lego CEO’s brilliant business card design, and the link between Lego and NASA’s space probe, Juno. So as the festive season approaches, it’s no surprise we find Lego creating more brand magic, this time a 10 meter tall Christmas tree erected in London‘s St Pancras Station.
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