It looks like our friends at kikki.k have done it again. Walking past our local store in South Melbourne today my eye was captured and my mind captivated by the beautiful VM, from window to display, from product design to range. Here’s hoping for some kikki.k from Kris Kringle (say that ten times fast after a good dose of egg nog).
Truly Deeply is proud to unveil our brand development work for Serraview, a leader in workplace management and optimisation.
This is a bold new identity for a B2B brand that helps Australia’s largest organisations to simplify complexity, see the unseen and realise new opportunities.
Eco Chic Amongst the Chaos
This month’s Marketing Magazine features a case study on our beautiful brand design and packaging work for TOM Organic. The double page spread covers an overview of the project background, objectives, execution and most importantly – results. We couldn’t think of a nicer brand to put into the spotlight.
‘TOM’S PACKAGING IS INTENTIONALLY STYLISH AND ELEGANT WITH A SOPHISTICATED ENVIRONMENTAL EDGE’
You can check-out the article online at www.marketingmag.com.au
Creating Places with Meaning
At Truly Deeply we spend much of our lives developing brands for places. Whether planned residential developments, apartment developments, retirement living communities, commercial developments and precincts, regions or cities, developing a visual property that is truly defining and meaningful is always a key to meeting the challenges of such projects. The National monument in Natal Midlands by sculptor Marco Cianfanelli, South Africa marks the site of Nelson Mandella’s capture. The artwork provides a stunning sense of meaning for the site, which is otherwise nondescript. This monument reminds us that the point where imaginative form intersects with a deeper meaning is a powerful asset in the design of any precinct brand. More pics of the monument after the jump…
It’s a Tough Gig this Branding Game.
A pic that’s been doing the rounds of brand and design agencies – a hilarious snap of a Starbucks delivery van, revealing an unplanned brand message when the door is opened. Now we’re taking the pic on face value, but it’s an amusing reminder of how in the brand game you can never rest on the laurels of a job well done.
Too Cool to Carry
How cool are these Tote bags designed by the creative rockstars and font-designers ‘House Industries’.
Check the range after the jump…
The Hottest New Brand Communication Property
It is the charter of all brands to discover the ‘extraordinary’ in order to stand-out from their market. When the channel provides restrictions – such as the digital world - the challenge for brands becomes pointier still. New York based photographers Jamie Beck and Kevin Burg have come up with what I think is one of the hottest properties in digital right now – these animated, photographic GIFs they call ‘Cinemagraphs’
Truly Deeply Brand Strategy, Identity & Communications
Australian Creative have recently featured our branding work for Health Insurance Company GMHBA. We worked with GMHBA to develop their brand strategy, create their new brand identity and lead their ongoing integrated marketing campaign. You can read all about it here.
And here’s the original story on Australian Creative: www.australiancreative.com.au
