AGDA Question Time Series 06:30pm 20th March 2012
QUESTION?
Every second month, three creatives will be invited to sit beneath the spotlight, be poked and prodded by your questions on all things professional.
We aim to promote open, stimulating dialogue between students, young designers and established professionals.
It’s been a great start to the year for us, we’ve helped some great clients develop and create their brands, we’ve designed some new and exciting brand identities, we’ve got an awesome new coffee machine, some new friends moving in and the studio has got a long overdue clean out and a lick of fresh paint. As a result we’ve got lots of stuff, that while we no longer need it, still works and can certainly do the job for someone else. So we’re giving it away…
Beautiful Branded Retail Spaces
Slovakia may not be a country renowned for sophisticated branding innovation, but designers Plural and Total Studio have come-up with an engaging and intuitive brand space for book store Alexis.
The Powerful Cues of Complex Colour Combinations
A computer application created by Netherlands-based designer Frederic Brodbeck, ‘Cinemetrics’ is exploring an innovative way of visualizing movie data, creating a ‘colour fingerprint’ or ‘barcode’ for films.
As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She explains the issues with Fracking, a very poignant topic in Australia at the moment, in such a simple and economic style, it’s beautiful. Read the rest of this entry »
Brand Envy Pure and Simple
Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most businesses can only stand-by and admire with envy.
A US film maker has recently created a Lego stop-animation film to… you guessed it — propose to his girlfriend.
Baked-in Brand Differentiation
I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects — as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of Melbourne, Australia. Brendan was filling us-in on a business he’s involved-in called Emue Technologies and a great piece of innovative technology they have created and sold into global finance behemoth, Visa. We love nothing better than brand innovation — and even more-so when the differentiation is built into the product.
The ever-changing digital reality for Brand Communications — 60 Seconds on the Net
Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in and day-out. What was equally of interest was how these numbers have changed since we last looked at them just six months ago.
We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
Masters of Stunning Retail Brand Design
As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.
