Boxed and labelled Two – New Approaches to Packaging Design
Our packaging design work for Gelati Sky and for EO Melbourne’s Easter event invitation have been featured in the latest publication from international design book publishers, Gestalten.

The publication features the best packaging design from studios from all over the world and for clients across virtually every category and product type.

Packaging embodies such magic and fascination. Its central element is the pleasure of the conquest; all formal, functional, and aesthetic qualities cannot compete with this notion of the pleasure associated with the unpacking experience, which reaches its ultimate climax in the attainment of the object of desire.

Our Brand Design work featured in Big Brand Theory
Our brand identity project for Spudbar has been featured in the recently published Big Brand Theory, an international publication of inspiring brand design from around the world, by Chinese publisher of international design books; Sandu.

Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness.

Our design work sits amongst the cream of the world’s brand and design agencies with clients including adidas, Converse, Starbucks, Nike, Issey Miyake and Levis. Nice company to keep if we do say-so ourselves.

Australian Marketing & Design Industry Mag B&T features our recent rebrand project for the Jean Hailes Foundation
Melbourne-based brand agency Truly Deeply recently created a new corporate identity for not-for-profit women’s organisation The Jean Hailes Foundation. The organisation which is devoted to improving the health and wellbeing of women has a new tagline -‘evidence inspired positive action’…

To read the article on B&T click here.
To read our case study click here.
To visit the Jean Hailes website click here.

Campaign Brief features our recent launch of the new Inspired Gift Cards brand identity design
Melbourne brand strategy and design agency, Truly Deeply, has unveiled their brand identity design for Inspired Gift Cards. The new Australian online retailer ‘Inspired Gift cards’ provides an innovative solution to the gift giving headache. The site offers a wide selection of gift vouchers from leading retailers, top restaurants, premium brands and unique experience providers…

To read the article on Campaign Brief click here.
To read our case study click here.
To visit the Inspired Gift Cards site click here.

Plain Packaging will inspire more creative approach
Australia’s plain packaging law has now been passed in the Senate. It is an attempt to snuff out one of the last remaining brand building properties owned by the cigarette companies. But, far from being another step toward killing the tobacco brands, it may just inspire a more creative approach to delivering the brand.

As a creative brand agency, we often see the world through a brand coloured lens, where clients see restrictions, we see opportunities to stand-out from the competitive pack. Truly Deeply’s Director of Brand Strategy, Michael Hughes provides our perspective today for Australian marketing and advertising journal B&T. You can read the article here.

Deck the Halls with Branded Beach Towels
Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an age-old path of logos on golf towels. As an expensive exercise, the opportunity to create indelible brand gestures at this time of year is often missed. The Age asked Truly Deeply Founder David Ansett for his perspective on this seasonal sticky question.

You can check the article written by Sylvia Pennington on-line here: Merry Christmas here’s an iPad.

Bringing Truly Deeply Brand Thinking to Bangalore.
This week our very own Truly Deeply founder David Ansett will be presenting to the brightest new business minds in India at the Alliance University School of Business. David has been invited to present our view of the world of brand to the MBA course at Alliance, one of India’s leading business schools.

Whilst we’re proud as punch that Dave’s engaging with the burgeoning business community in India, we wonder whether it’s merely coincidence that the Cricket World Cup will be in town at the same time.

Related articles

• B-Schools Urged to Adapt to a Global World (businessweek.com)
• Business school a lot of work? Believe it! (theglobeandmail.com)
• B-Schools Struggle to Get Global (online.wsj.com)

What would you like to grow? A Brand Designer’s Perspective
Truly Deeply Founder and Creative Director of Brand Design, David Ansett was recently interviewed by global financial consulting firm PWC about his perspectives on business, life and growth.

Here’s a short excerpt of the interview:

Click here to view the embedded video.

With 140 years of experience in assurance, tax and advisory services, PWC’s industry leadership and strong client focus is demonstrated by their many awards and accolades, including being named Best Large Accounting Firm and Market Leader in the 2008 BRW Client Choice Awards. For the last five years they’ve been named as a leading tax adviser by International Tax Review.

In terms of his career in the movies – it’s a good thing Dave’s in brand communications.

Related articles

• The PWC “Top Ten” Hot List Will Find Out Their Fates Next Month (businessinsider.com)
• PwC takes $26.6bn in global revenues (accountancyage.com)
• PwC Signs Contract with Thomson Reuters (prnewswire.com)

An International Guide to Contemporary Packaging Design
As the book says; ‘Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale’. Every year, the Pentawards celebrate the art of the package by presenting awards to the very best packaging designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets.

Featuring a selection of over 400 works from 39 countries, this book brings together all the Pentawards winners from 2009 and 2010 plus the main winners from 2008, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

Truly Deeply’s packaging design work for Gelati Sky was selected to be represented amongst the worlds best, but even greater-still, our work was selected to appear on the back cover of the book. The guys at Taschen have impeccable taste we think.

Last week saw the official launch of the Package Design Book at Taschen’s stylish Paris store where the publication plastered with our lovely brand design goodness was proudly displayed. In some ways it’s kind of like having our own Paris office – well as close as we’ll get this year anyway.

Truly Deeply Founder and Creative Director David Ansett is headlining the Global Brand Management & Innovation Conference in Singapore next month (well he’ll be there speaking at any rate).

Given the advent of social media platforms and global competition, the thrust of the Global Brand Management & Innovation conference will be on emerging global opportunities brought about by changes in communication platforms, global economies and consumers’ taste, preferences and choices. The conference for brand and marketing professionals across the Asia Pacific region will explore how innovations can be powerful in re-inventing one’s brand to increase business performance. Join us this November and share unique lessons learned upon professional marketing experiences by top brands in the Asia Pacific.

David will join a panel of brand managers, strategists and creatives from the region. He’ll be presenting on global trends in visual brand language and will join a panel discussion on the changing role of advertising and promotions in the brand building process.

Look out Singapore.