Archive for the ‘In the Press’ Category

11.15.11

In the Press — Truly Deeply’s Michael Hughes talks to B&T about the implications of new Plain Packaging legislation for tobacco brands

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retail brandagencyPlain Pack­ag­ing will inspire more cre­ative approach
Australia’s plain pack­ag­ing law has now been passed in the Sen­ate. It is an attempt to snuff out one of the last remain­ing brand build­ing prop­er­ties owned by the cig­a­rette com­pa­nies. But, far from being another step toward killing the tobacco brands, it may just inspire a more cre­ative approach to deliv­er­ing the brand.

As a cre­ative brand agency, we often see the world through a brand coloured lens, where clients see restric­tions, we see oppor­tu­ni­ties to stand-out from the com­pet­i­tive pack. Truly Deeply’s Direc­tor of Brand Strat­egy, Michael Hughes pro­vides our per­spec­tive today for Aus­tralian mar­ket­ing and adver­tis­ing jour­nal B&T. You can read the arti­cle here.

11.11.11

In the Press — Brand Gems on Corporate Christmas Gift Giving from the Guru, Truly Deeply’s own David Ansett

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Deck the Halls with Branded Beach Tow­els
Aus­tralian news­pa­per ‘The Age’ recently pub­lished an arti­cle on Cor­po­rate Gift Giv­ing in their Exec­u­tive Style lift-out in time for Christ­mas. For most com­pa­nies, this ges­ture of Christ­mas giv­ing for staff and for clients tends to fol­low an age-old path of logos on golf tow­els. As an expen­sive exer­cise, the oppor­tu­nity to cre­ate indeli­ble brand ges­tures at this time of year is often missed. The Age asked Truly Deeply Founder David Ansett for his per­spec­tive on this sea­sonal sticky question.

You can check the arti­cle writ­ten by Sylvia Pen­ning­ton on-line here: Merry Christ­mas here’s an iPad.

02.21.11

Upcoming Speaking Engagement — David Ansett at the Alliance University School of Business, Bangalore India

Bring­ing Truly Deeply Brand Think­ing to Ban­ga­lore.
This week our very own Truly Deeply founder David Ansett will be pre­sent­ing to the bright­est new busi­ness minds in India at the Alliance Uni­ver­sity School of Busi­ness. David has been invited to present our view of the world of brand to the MBA course at Alliance, one of India’s lead­ing busi­ness schools.

Whilst we’re proud as punch that Dave’s engag­ing with the bur­geon­ing busi­ness com­mu­nity in India, we won­der whether it’s merely coin­ci­dence that the Cricket World Cup will be in town at the same time.

Related arti­cles
12.21.10

PWC Interviews David Ansett, Truly Deeply Brand Design Director

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What would you like to grow? A Brand Designer’s Per­spec­tive
Truly Deeply Founder and Cre­ative Direc­tor of Brand Design, David Ansett was recently inter­viewed by global finan­cial con­sult­ing firm PWC about his per­spec­tives on busi­ness, life and growth.

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11.02.10

Truly Deeply Brand Design featured in Pentawards Package Design Book

An Inter­na­tional Guide to Con­tem­po­rary Pack­ag­ing Design
As the book says; ‘Pack­ag­ing is a highly under­rated art form. As the first thing a con­sumer sees when look­ing at a prod­uct, the pack­ag­ing can make or break a sale’. Every year, the Pentawards cel­e­brate the art of the pack­age by pre­sent­ing awards to the very best pack­ag­ing designs from around the world. Design­ers com­pete in five main categories—beverages, food, body, lux­ury, and other markets.

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10.28.10

David Ansett Presenting at next month’s Global Brand Management & Innovation Conference in Singapore

Speaker brand strategy

Truly Deeply Founder and Cre­ative Direc­tor David Ansett is head­lin­ing the Global Brand Man­age­ment & Inno­va­tion Con­fer­ence in Sin­ga­pore next month (well he’ll be there speak­ing at any rate).

Given the advent of social media plat­forms and global com­pe­ti­tion, the thrust of the Global Brand Man­age­ment & Inno­va­tion con­fer­ence will be on emerg­ing global oppor­tu­ni­ties brought about by changes in com­mu­ni­ca­tion plat­forms, global economies and con­sumers’ taste, pref­er­ences and choices. The con­fer­ence for brand and mar­ket­ing pro­fes­sion­als across the Asia Pacific region will explore how inno­va­tions can be pow­er­ful in re-inventing one’s brand to increase busi­ness per­for­mance. Join us this Novem­ber and share unique lessons learned upon pro­fes­sional mar­ket­ing expe­ri­ences by top brands in the Asia Pacific.

David will join a panel of brand man­agers, strate­gists and cre­atives from the region. He’ll be pre­sent­ing on global trends in visual brand lan­guage and will join a panel dis­cus­sion on the chang­ing role of adver­tis­ing and pro­mo­tions in the brand build­ing process.

Look out Singapore.

09.09.10

Truly Deeply Brand Strategy & Design Agency featured in ’Request.Response.Reaction’

Request.Response.Reaction. The design­ers of Aus­tralia and New Zealand
The influ­ence of the design­ers in Request.Response.Reaction is as inter­na­tional as it is regional. This design pub­li­ca­tion effec­tively dou­bles as a valu­able direc­tory for an indus­try renowned for pro­duc­ing celebri­ties as well as quiet achiev­ers. Cov­er­ing a broad design land­scape of graphic design, jew­elry, fur­ni­ture, light­ing, sculp­ture, pho­tog­ra­phy, ceram­ics, glass and metal, this port­fo­lio, by noted design writer Stephen Crafti is a valu­able intro­duc­tion to the many design­ers influ­enc­ing the Aus­tralian and New Zealand design indus­tries. This book draws together the first con­cise sketch of both the firms and their found­ing indi­vid­u­als. The design­ers’ work and philoso­phies. We’re proud to be rep­re­sent­ing the brand iden­tity design, brand strat­egy and brand com­mu­ni­ca­tions design indus­try in this nice chunky pub­li­ca­tion. Sounds like a good read to us.

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08.31.10

Truly Deeply Brand Strategy & Design Agency featured in ‘Design is Difference’

Cel­e­brat­ing 20 years of AGIdeas
I always say you can judge the qual­ity of a design book by how heavy it is (oh, and whether it fea­tures us and our work too). ‘Design is Dif­fer­ence’ is a ret­ro­spec­tive of the 20 year his­tory of agIdeas, it show­cases more than 2,000 works of over 400 design and cre­ative lead­ers who have pre­sented at agIdeas Inter­na­tional Design Week through­out its 20 year his­tory. Includ­ing cre­ative lumi­nar­ies such as Ste­fan Sag­mi­ester, Paula Scher, Mas­simo Vignelli, Alan Fletcher, Shi­geo Fukuda and rep­re­sen­ta­tives from global design stu­dios like Pixar, Dream­works, Frog Design, Pen­ta­gram and of course lit­tle old us — Truly Deeply the brand strat­egy and com­mu­ni­ca­tions design agency. This book is the epit­ome of ‘design is dif­fer­ence’, the dif­fer­ences within design and that design can make — sounds pretty seri­ous — looks seri­ously impressive.

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08.24.10

Truly Deeply Brand Strategy & Design Agency featured in ‘Designation’

The Book on Aus­tralian Cre­ative Tal­ent
Des­ig­na­tion is a 300-page col­lec­tion of work by Aus­tralian cre­ative tal­ent. A well-rounded mix of high pro­file and emerg­ing cre­atives over a range of medi­ums work­ing across a wide selec­tion of industries.

We’re proud to be fea­tured in this book rep­re­sent­ing brand iden­tity, annual report and pack­ag­ing design along­side a bunch of amaz­ing design­ers from all cor­ners of design.

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08.17.10

Truly Deeply Brand Strategy & Design Agency featured in ‘Ripe. New Design in Australia’

Ripe is a tes­ta­ment to a richly tal­ented gen­er­a­tion of new Aus­tralian design­ers.
Heroes. Influ­ences. Dreams. This book does not look back. Instead, it is a cel­e­bra­tion of the poten­tial of those who will be the heroes of tomorrow’s gen­er­a­tion of design­ers. The book is about today’s young tal­ent. Be inspired by their work. Rest in the com­fort that Australia’s design future is in the right hands. The design­ers fea­tured have much in com­mon. All aspire to reach a level of unsur­passed qual­ity, all have estab­lished them­selves as some of the future lead­ers within their given dis­ci­pline and all of them pro­vide us with inspi­ra­tional work. This vibrant and inno­v­a­tive book charts excit­ing new direc­tions in Aus­tralian design.

Nice Book, Nice Rap, Nice Company.

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