Archive for the ‘Recycle’ Category

05.09.13

Who Gives A Crap – My New Favorite Super Brand

crap4

Stand Back, its the Multi Proposition Super Brand
The first thing I have to admit is we didn’t create this brand – it’s not one of ours, but what the hell – something this cool should be celebrated all the same. And a truly clever bit of brand building it is too. Who Gives A Crap is a new entrant into the established toilet paper category, a category typically viewed as a commodity with undifferentiated product offerings. And-yet against this less than inspiring backdrop we have an inspiring challenger brand with the DNA to make a significant splash in the market.

Read the rest of this entry »

03.22.13

Bicycled – A Cycling Brand with a Higher Purpose

Bicyled1

A Bold reason for Being
There’s a reoccurring theme been playing out in recent posts, which is the recognition of brands who have clarity around their higher purpose – a reason for being that goes beyond the commercial transaction they have with client and customer. The concept of a higher purpose is one we typically associate with not-for-profit brands such as The Livestrong Foundation we wrote about yesterday, but that perspective ignores the impact the same mindset can have on any brand in any category.

Lola Madrid are an ad agency based in Spain. They are a professional services firm in a super competitive environment who have got their head around the concept of a higher purpose. In their case it is a project called ‘Bicycled’ where they set-put to create the perfect, sustainable cycle.

Read the rest of this entry »

02.15.13

The power of packaging design

power of packaging efficient packaging

As a brand designer I’m often on the look out for more efficient, creative and resourceful ways to package my daily necessities (coffee, beer, food, ie all the good things in life). This is a personal and professional fascination of mine, and I think it’s something worth looking at, not only from a current design perspective, but also from a historical anthropological one. In the interest of word limit I am going to concentrate on the more contemporary understanding of convenient packaging, and perhaps take a historical look at the subject in my next entry on the topic. Read the rest of this entry »

06.20.12

Biomimicry’s Edible packaging for food and cocktails

In an innovative approach to consuming with minimal waste, Harvard Professor David Edwards and his team have developed WikiCells, self-contained, edible packaging for liquids, mousses and emulsions. The membrane that houses the various WikiCells flavors is made from vegetal elements, with a taste deliberately paired to match its contents. What started as an experiment to reduce the waste from packaging on food delivered to impoverished areas in Africa has expanded to focus on the significant impact of food packaging on pollution caused by mass consumption. With such far-reaching ideas in mind, the company launches today with the announcement of the newly introduced WikiCocktail and Wiki IceCream.

Read the rest of this entry »

03.02.12

Studio Recycle

It’s been a great start to the year for us, we’ve helped some great clients develop and create their brands, we’ve designed some new and exciting brand identities, we’ve got an awesome new coffee machine, some new friends moving in and the studio has got a long overdue clean out and a lick of fresh paint. As a result we’ve got lots of stuff, that while we no longer need it, still works and can certainly do the job for someone else. So we’re giving it away…

 

Read the rest of this entry »