Having just spent three weeks in California over the holiday period, I couldn’t help but marvel at the wide array of creative expressions seen in the every day. From the impressive graffiti and street art in San Francisco, to the high end museums and art galleries in Los Angeles, there was something for everyone. On my travels, I came cross a truly unique creative project which I wanted to share. Creative Future is a creative publication and art project, featuring some of the most talented and inspiring individuals in the art and design industry. The purpose behind the project was to create a handcrafted quality product that’s not only a creative publication, but also an artwork in itself.
Archive for the ‘Small Brands Big Personalities’ Category
01.18.12
The Creative Future magazine
The Pulling Power of Brand Rituals
To be successful, all brands must develop a culture that builds-upon their differentiated proposition with all they do each and every day. Brands able to create unique and engaging ‘rituals’ performed by their people create an indisputable brand property to leverage in the battle to win customers and their loyalty.
We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
The Very Best Brand Experiences are Integrated
One of the problems we see with most online brand expressions is that they’re seen as only that – online brand expressions. It’s when online brand communication integrates seamlessly with the brand in the real world that the magic kicks-in.
Australian Marketing & Design Industry Mag B&T features our recent rebrand project for the Jean Hailes Foundation
Melbourne-based brand agency Truly Deeply recently created a new corporate identity for not-for-profit women’s organisation The Jean Hailes Foundation. The organisation which is devoted to improving the health and wellbeing of women has a new tagline -‘evidence inspired positive action’…
To read the article on B&T click here.
To read our case study click here.
To visit the Jean Hailes website click here.
Nothing’s Colder than an Ex.
The Truly Deeply brand team were enjoying a Friday arvo pub lunch up at The Clarendon a couple of weeks ago when one of our guys spotted a point of sale promo for Ex-wife Bitter. The brand name was so brilliant, at first impression we assumed it to be a made-up brand. But we were delighted to discover there really is a beer brand called Ex-wife bitter, and the brand language just got better with the tag line of ‘nothing’s colder than an ex’.
As we enjoyed our chicken parmas and pub steak sangas, we reflected on the brand building power of an extraordinary brand name. Few brand names create the memorable talk-ability as inspired as Ex-wife Bitter, and for a consumer brand like a beer, talk-ability goes a long way to launching a new brand and building market share. Especially for small brands lacking substantial marketing budgets, the ability to create a powerful brand asset like a name with this much kick is an opportunity to really punch above your weight. In the modern blokey world that is the majority of the market for beer brands this piece of inspired brand naming was always going to be a winner.
Dave Ansett, Brandamentalist
Creator of Brilliant Brand Names, not ex-wives
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When it Comes to Brand, few Not-for-Profits Really Hit the Mark.
As a rule, not-for-profit organisations fall short of the mark when it comes to sophisticated brand development. Given the hugely competitive environment they play in, a clearly differentiated brand proposition provides a critical platform on which to build an effective brand. Then there are the organisations whose brands operate on another level altogether. These brands don’t see themselves as part of an unsophisticated market, but have a sense of who they are and how they’re unique within their very DNA. For these organisations connect with their market at the level all great brands do, and as a result, are the real bright lights in this category.
Campaign Brief features our recent launch of the new Inspired Gift Cards brand identity design
Melbourne brand strategy and design agency, Truly Deeply, has unveiled their brand identity design for Inspired Gift Cards. The new Australian online retailer ‘Inspired Gift cards’ provides an innovative solution to the gift giving headache. The site offers a wide selection of gift vouchers from leading retailers, top restaurants, premium brands and unique experience providers…
To read the article on Campaign Brief click here.
To read our case study click here.
To visit the Inspired Gift Cards site click here.
Fresh from the Kitchens of the Renowned Daylesford Lake House
Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new range of produce.
Leveraging the Brand Magic of Art.
For many brands, especially those who are business to consumer/customer brands, the great challenge is to creatively engage with your audience.
