Leveraging the Brand Magic of Art.
For many brands, especially those who are business to consumer/customer brands, the great challenge is to creatively engage with your audience.
Archive for the ‘Small Brands Big Personalities’ Category
10.27.11
Truly Deeply wins 2011 MADC Awards
Two Bronze Awards and Two Highly Commended Awards.
On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.
10.12.11
Organic brand living their message
Grazin’, the USA’s first Animal Welfare-approved restaurant recently opened in a ’50s diner in Hudson, NY. Everything served in the restaurant comes from family farms that raise livestock humanely outdoors and pasture feed the animals, and nearly everything comes from farms within an 11-mile radius. The restaurant opened on the first of this month in a shuttered 1950s diner in Hudson, NY, a town known for its farms and antique shops that draws regular crowds of NYC-based weekenders.
10.06.11
Retail – Survival of the Fittest
Holistic Retail Brand Experience.
October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question of “what would you like for your birthday?” in one foul retailing swoop.
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
A more transparent brand of social entrepreneurship showing you exactly how shoes change the world
A couple of months ago, Truly Deeply director David Ansett, posted a blog on TOMS Shoes, an altruistic organisation that donates a pair of shoes to a child in need for every pair of shoes purchased. Read the rest of this entry »
The Brand Art of Standing-Out.
Rotterdam-based artist Florentijn Hofman has created this wonderful work; ‘stor gul kanin (big yellow rabbit)’, his newest large-scale sculpture conceived for this summer’s Openart Biennale in öreboro, Sweden. Hofman’s work uses scale and context to challenge the function and purpose of the public space, this 13-meter high bunny explores the notion of scale and urban perspective by providing a new focal point in the open square. I cannot think of a better analogy for creating brand communications that both connect with your market and stand-out in your market than Hofman’s giant yellow bunny.
A Stylish Brand Experience from the Founder of Facebook
As a specialist branding agency based in Melbourne, Australia we work with clients across many categories, but one of the consistent rules of brand is – you only get one chance to make a first impression. Get this right as a brand, and you set-yourself-up to build ongoing, positive and mutually rewarding relationships. Get it wrong and it’s a long hard journey to convincing customers you’re as wonderful as you know you are. It’s no coincidence that it’s often the leading brands who are the best at delivering these ripping first (and then subsequent) impressions. As any Facebook fan who’s ever received a letter back from Facebook founder mark Zuckerberg will attest, Mark and his branding buddies are masters at making these grand impressions.
Californian surfer and inventor Nicholas Woodman has created a wearable hands-free camera. The GoPro Hero Camera allows users to “document their passion, what ever it is.’ What sets this POV camera apart is when the ah-ha moment hit Nicholas, he realised that the success of the camera was in being able to mount the camera to anything. And judging form the amount of youtube clips he has definitely succeeded at this. Originally, designed so Nicholas could take footage of himself surfing, the camera has found practical uses across all the extreme sports and has also crossed over to filming mainstream TV shows like The Deadliest Catch.
08.02.11
20 Best Brand Facebook Pages
Yes, Facebook is the new brand frontier.
Like it or not, with more than 300 million (yep million) Facebook users and 695,000 Facebook updates every minute, if your brand has any kind of consumer facing relationship, you absolutely need your Online Brand Strategy to include Facebook.
