Archive for the ‘Small Brands Big Personalities’ Category

11.21.11

In The Press — Melbourne design agency Truly Deeply unveils brand identity design for Inspired Gift Cards

brand agency

Cam­paign Brief fea­tures our recent launch of the new Inspired Gift Cards brand iden­tity design
Mel­bourne brand strat­egy and design agency, Truly Deeply, has unveiled their brand iden­tity design for Inspired Gift Cards. The new Aus­tralian online retailer ‘Inspired Gift cards’ pro­vides an inno­v­a­tive solu­tion to the gift giv­ing headache. The site offers a wide selec­tion of gift vouch­ers from lead­ing retail­ers, top restau­rants, pre­mium brands and unique expe­ri­ence providers…

To read the arti­cle on Cam­paign Brief click here.
To read our case study click here.
To visit the Inspired Gift Cards site click here.

11.13.11

Our packaging design for A Wolf in the Kitchen – a brand new selection of produce by Alla Wolf-Tasker

Fresh from the Kitchens of the Renowned Dayles­ford Lake House
Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daugh­ter, Lake House mar­keter Larissa Wolf-Tasker, cooking-up a tasty brand, name and pack­ag­ing design for their new range of produce.

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11.01.11

The Art of Bold Retail Brand Gestures

retail brand agency

Lever­ag­ing the Brand Magic of Art.
For many brands, espe­cially those who are busi­ness to consumer/customer brands, the great chal­lenge is to cre­atively engage with your audience.

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10.12.11

Organic brand living their message

Grazin’, the USA’s first Ani­mal Welfare-approved restau­rant recently opened in a ‘50s diner in Hud­son, NY.  Every­thing served in the restau­rant comes from fam­ily farms that raise live­stock humanely out­doors and pas­ture feed the ani­mals, and nearly every­thing comes from farms within an 11-mile radius. The restau­rant opened on the first of this month in a shut­tered 1950s diner in Hud­son, NY, a town known for its farms and antique shops that draws reg­u­lar crowds of NYC-based weekenders.

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09.23.11

Jean Hailes — Beautifully Executed Brand Re-Positioning

A Beau­ti­fully Exe­cuted Re-branding Project.
We were engaged with Jean Hailes to con­duct a full brand re-design, start­ing with the strate­gic frame­work and out­putting all brand iden­tity col­lat­eral. In a lit­tle under two decades Jean Hailes has devel­oped a sig­nif­i­cant stand­ing in the women’s health sec­tor. But it also under­stands that it needs to con­tinue to proac­tively develop the direc­tion of the Jean Hailes brand. A direc­tion that would fur­ther solid­ify Jean Hailes as the author­ity in women’s health to deliver cut­ting edge research and med­ical ser­vices for their clients. The result — a beau­ti­fully designed re-brand for this not-for profit in women’s health.

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09.07.11

Transparent brand social entrepreneurship

A more trans­par­ent brand of social entre­pre­neur­ship show­ing you exactly how shoes change the world

A cou­ple of months ago, Truly Deeply direc­tor David Ansett, posted a blog on TOMS Shoes, an altru­is­tic organ­i­sa­tion that donates a pair of shoes to a child in need for every pair of shoes pur­chased. Read the rest of this entry »

09.06.11

Bold Brand Communication Design — The Art of Standing Out

creative brand agency

The Brand Art of Standing-Out.
Rotterdam-based artist Flo­ren­tijn Hof­man has cre­ated this won­der­ful work; ‘stor gul kanin (big yel­low rab­bit)’, his newest large-scale sculp­ture con­ceived for this summer’s Ope­nart Bien­nale in öreboro, Swe­den. Hofman’s work uses scale and con­text to chal­lenge the func­tion and pur­pose of the pub­lic space, this 13-meter high bunny explores the notion of scale and urban per­spec­tive by pro­vid­ing a new focal point in the open square. I can­not think of a bet­ter anal­ogy for cre­at­ing brand com­mu­ni­ca­tions that both con­nect with your mar­ket and stand-out in your mar­ket than Hofman’s giant yel­low bunny.

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08.15.11

Grand Brand First Impressions from Mark Zuckerberg

branding agency Australia

A Styl­ish Brand Expe­ri­ence from the Founder of Face­book
As a spe­cial­ist brand­ing agency based in Mel­bourne, Aus­tralia we work with clients across many cat­e­gories, but one of the con­sis­tent rules of brand is — you only get one chance to make a first impres­sion. Get this right as a brand, and you set-yourself-up to build ongo­ing, pos­i­tive and mutu­ally reward­ing rela­tion­ships. Get it wrong and it’s a long hard jour­ney to con­vinc­ing cus­tomers you’re as won­der­ful as you know you are. It’s no coin­ci­dence that it’s often the lead­ing brands who are the best at deliv­er­ing these rip­ping first (and then sub­se­quent) impres­sions. As any Face­book fan who’s ever received a let­ter back from Face­book founder mark Zucker­berg will attest, Mark and his brand­ing bud­dies are mas­ters at mak­ing these grand impressions.

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