Australia day is here for another year, along with painted faces, flag flying, boxing kangaroos and, of course, companies trying to leverage patriotic feelings for their brand’s benefit. Coles and Woolies are fighting it out to prove who is ‘more Australian’, Vegemite has renamed their famous spread to ‘Australia’ and Lamb has again released their annual Lambassor, Sam Kekovic, for another ripper viral session – this time trying to get him the number 1 on the pop charts.
But this year, it is Wine Australia that has caught my attention with their idea to ‘de-stride’ those drinking foreign vino.











