Archive for the ‘Thinking’ Category

01.25.12

Australia Day 2012; drink Aussie wine or lose your strides

Australia day is here for another year, along with painted faces, flag flying, boxing kangaroos and, of course, companies trying to leverage patriotic feelings for their brand’s benefit. Coles and Woolies are fighting it out to prove who is ‘more Australian’, Vegemite has renamed their famous spread to ‘Australia’ and Lamb has again released their annual Lambassor, Sam Kekovic, for another ripper viral session – this time trying to get him the number 1 on the pop charts.

But this year, it is Wine Australia that has caught my attention with their idea to ‘de-stride’ those drinking foreign vino.

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01.19.12

Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some recent news of the financial services sector spruiking the need to lay off workers, and a sense that flat retail sales is placing huge pressure on retailers to reduce costs.

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01.17.12

The Top 5 Issues Brand Developers face in the ever-changing Digital Landscape

digital brand agency

The ever-changing digital reality for Brand Communications – 60 Seconds on the Net
Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in and day-out. What was equally of interest was how these numbers have changed since we last looked at them just six months ago.

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01.13.12

Twitter Parties; Tiesto, HP and Intel team up to show us what Twitter can do in 2012

In 2011, Twitter’s influence in shaping brand reputations continued but most content was driven by the public. This year, Twitter’s new Facebook-style brand pages promise to provide more opportunities for brands to customise and highlight content.

This also creates opportunities for brands to take Twitter parties to whole new level as HP and Intel showed us this week.

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12.05.11

Online retailer eBay opens a Pop-up store in London – A sneak peak video

retail branding agency

eTailers Change the Rules of Christmas Retail
Online etailer eBay is set to launch a pop-up store in London. The eBay Christmas Boutique is a new way to do your Christmas shopping. There are none of the usual checkouts, bags and queues – the store uses smart p[hone QR technology to link a High Street retail experience seamlessly with online processes.

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12.02.11

The Manual is dead. Long live the Brand.

brand developers
A Guest Brand Expert Post by Czech designer and founder of OpenBrand.com, Lumir Kajnar.
Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the context? Each member of the “branding team” brings their own perspective to every project. Behind every piece of marketing or expression of the brand — whether it’s a business card, a shop assistant, or an advertising campaign — I see hundreds of people working together in the name of the brand.
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11.02.11

Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand,  the West 49 retail chain in Canada, Surf Dive’n’ Ski  and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.

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10.19.11

Retailers join in the Sustainability Forum

The 21st Century has brought with it drastic changes in the business environment with consumers and businesses alike becoming increasingly concerned with the sustainability of nature’s resources. Many argue that this shift has been the result of an increased awareness of global climate change, largely due to Al Gore’s Nobel Prize-winning film ‘An Inconvenient Truth’, and the introduction of political policies surrounding sustainability. These initiatives have impacted the way in which consumers view their purchases and influence their end decisions and have inevitably influenced the way in which marketers must operate.

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10.10.11

Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties.

The resort is in an idyllic spot overlooking Phillip Island. It has a lot going for it, especially if you have kids. But the similarity of the brand identity made me feel like the whole experience was not authentic.

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