Last year when we created the brand and identity system for the guys at Bounce we had no idea it’d be quite this epic… (Watch the clip after the jump) Read the rest of this entry »
Archive for the ‘Visual Language’ Category
The Art of Creating Evocative Spaces
Each June I look forward to clamping my eyes on the work from this year’s Venice Art Biennale. The breadth and quality of work represented guarantees there’s always something inspiring to be seen. This year as I admired the installations I was struck by how the Biennale differs from most exhibitions – and that is by the nature of art created for installation. Art installations take-on an empty, neutral space and create an evocative and meaningful experience for those who enter.
Having worked in the property category, creating brands for apartments, residential developments & larger planned communities for many years, I was struck by the relevance of the Biennale’s work to display execution of property projects. Display suites and larger display centers are first and foremost meant to be spaces that inspire, that move people – spaces that create an emotional response. Yet the universal approach of the industry is so one dimensional – to reflect the interior design of the product, with a brief tip of the hat to local amenity. Having worked on a few, I know all-to-well the consistency of approach – map of community/apartment, house layouts, list of local amenity, location map with local landmarks, photos of happy families/hip young apartment dwellers/empty nesters enjoying their new life style.
What an opportunity there is to take inspiration from the bold, emotive gestures of the Venice Art Biennale and turn your displays into surprising, memorable and striking spaces that move people.
The Australian skincare label Aesop continues to be innovative in the retail arena with it’s beautifully considered instore sensory installations. Last weekend I happened to be walking down Gertrude St Fitzroy and came across a floor of Autumn leaves in the local Aesop store. Not only were the leaves eye catching and a celebration of the present season, they made me want to walk into the store and jump and stamp my way noisily through. Read the rest of this entry »
Creating a Great Brand in this Tough Market
In all our years of creating brands, we’ve never come-across a tougher category than not for profit. High on passion with a gazillion competitors battling for the philanthropic dollar, not-for-proft organizations are typically well meaning, but poorly branded. Not-so Movember who have had a clear view of who they are as a brand, and beautifully communicated that to their market of hairy bros and sistas from day one.
Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and subsequently purchased by the private equity firm KPS in 2008. One of the challenges of staying in the business of tableware for a brand as old as Wedgwood is to remain relevant and desirable to the next generation of consumers. Read the rest of this entry »
Stand Back, its the Multi Proposition Super Brand
The first thing I have to admit is we didn’t create this brand – it’s not one of ours, but what the hell – something this cool should be celebrated all the same. And a truly clever bit of brand building it is too. Who Gives A Crap is a new entrant into the established toilet paper category, a category typically viewed as a commodity with undifferentiated product offerings. And-yet against this less than inspiring backdrop we have an inspiring challenger brand with the DNA to make a significant splash in the market.
04.22.13
Labeling another great brand
La Wine Agency is the brainchild of Brad Ball, a creative entrepreneur, restaurateur and sommelier. While completing his MBA in Bordeaux, Brad was assigned to create a business plan. As it turned out, this was the opportunity Brad needed to combine his love of wine and business ambition. Using his contacts in South America (former classmates while studying in Bordeaux) Brad turned his business plan for La Wine Agency into reality with the help of Fuzzco and Grassroots Distribution. Read the rest of this entry »
Having A Beautiful Brand Moment
I’m loving this Pure Blonde beer ad at the moment. Inspired and inspiring – every now and then an ad rises above the noise to capture my attention and take my breathe away. The current ad for CUB’s Pure Blonde is pressing my buttons at the moment. Drawing inspiration from Baraka – perhaps the most visually potent film of all time – this beer ad introduces a fresh palette of visual language which captures the spirit of the product brand whilst steering a thousand miles clear of the many category cliches. A great reminder that the raw power of beauty can be equally as effective as the ‘big idea’ in brand communications, even-more-so when you combine the two. (watch the clip after the jump…)
Typographic Furniture for Type Nuts & Bold Brand Statements
We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range also includes 25 floor lamps shaped as different punctuation marks. The upholstery, which can be leather or fabric is available in a range of fabric colours allowing a match to existing corporate and brand identity designs.
Apart from the perfect foil for type lovers, this furniture provides a great visual tool for brands looking to communicate their message in a cut through manner. This bold furniture is perfect for weaving brand statements into hotel rooms and lobbies, restaurants, transport hubs, corporate brand environments such as foyers and reception areas, property development branding, and retail brands looking to add an extra dimension to their stores.
Livestrong’s Bold Re-branding Strategy
In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling’s black sheep Lance Armstrong continues to discover his personal brand, tarnished by drug cheating, continues to be cut-loose from the organisations who previously leveraged it so enthusiastically. The most recent, most graphic and I’m sure most heart rending for Armstrong has been the re-branding of his own Livestrong Foundation, which has seen his name removed from the brand.
