Archive for the ‘Visual Language’ Category

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.

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The Book on Australian Creative Talent
Designation is a 300-page collection of work by Australian creative talent. A well-rounded mix of high profile and emerging creatives over a range of mediums working across a wide selection of industries.

We’re proud to be featured in this book representing brand identity, annual report and packaging design alongside a bunch of amazing designers from all corners of design.

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brand designers Melbourne

A photo I snapped early one Saturday morning in our local park.
I was wondering what came first the chair or the message.
And then fell-in love with the meaning.
I hope you enjoy this sight as much as I did.

Dave Ansett, Brandamentalist
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Enjoyer of Unlikely Messages

Ripe is a testament to a richly talented generation of new Australian designers.
Heroes. Influences. Dreams. This book does not look back. Instead, it is a celebration of the potential of those who will be the heroes of tomorrow’s generation of designers. The book is about today’s young talent. Be inspired by their work. Rest in the comfort that Australia’s design future is in the right hands. The designers featured have much in common. All aspire to reach a level of unsurpassed quality, all have established themselves as some of the future leaders within their given discipline and all of them provide us with inspirational work. This vibrant and innovative book charts exciting new directions in Australian design.

Nice Book, Nice Rap, Nice Company.

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The Typographic Hero of every Brand Identity
An interesting fact I was reading somewhere recently- did you know the most common typeface in brand identity design across the world and across every market is Helvetica (or it’s ugly step brother Arial)?  Not only is Helvetica the most common typeface, but it is-so by a country mile. That alone should be cause enough for every self respecting brand identity designer to shy away from the font like a vampire from daylight.

When designing the visual language of brand identities we always pay particular attention to the typefaces we select to represent our clients. Imagine a world where every piece of type design was carefully considered, craftily engineered, and uniquely beautiful. “Preposterous! There aren’t enough typefaces in the world” I hear you shout. Perhaps, but perhaps it is more a case of there not being enough fonts on your designer’s hard drive, or enough hours in the day for the world’s designers to spend crafting unique typoheavenly concoctions. Spurred-on by this thought I raided my personal photo library for examples of unique type design from the most unlikely of sources. I’ve long been aware of my design infliction which is likely to see me on my family holiday zooming in on a piece of retro signage typography, whilst the rest of the world is facing the other way and shooting picture postcard shots of the Eiffel Tower, the Colosseum, or Trafalgar Square. Sad but true, just ask my wife.

brand designers melbourne

Store Type_Barcelona_2009

So here is this rogues gallery of unlikely type design. Each image an uncompromised, unhelveticast, uncommonly curious, sideshow of type design.

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Have you ever asked the question “why is there no Ferrari motorbike?” well one designer certainly has. Israeli industrial designer Amir Glinik has come up and conceptualised an incredible Ferrari superbike using a modified engine from the Ferrari Enzo supercar. Amir’s design is influenced by the vintage and modern Ferrari projects and his idea is to produce a practical machine – not in any way a “sci-fi” future ride.

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Following on from our post ‘Coffee Avenue – A Great Brand Experience on Wheels’Kelvin Natural Slush Co., the brainchild of yet another corporate refugee turned foodie entrepreneur, just recently hit the streets
in NYC, offering a more sophisticated version of a childhood favorite — the slushie.

In an effort to adultify the slushie experience, this premium, all natural brand offers “more sophisticated,
less sweet” flavours like Spicy Ginger, Tangy Citrus, and Green & Black Tea, to which you add any number of fresh-fruit purées…and to really take it to a dessert-worthy beverage add a scoop of ice cream for a slushie float.
They also apparently make good mixers, but you’ll have to supply your own booze.

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The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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Have you ever played the old parlour game of ‘Whispers’ where one person whispers a phrase to you and you pass it on, by whisper, to the next person. After 6 or 7 rounds ‘I have a square’ becomes  ’a star’. It’s a demonstration of how the intent behind a message can be lost in transition if there is not someone standing between the individual whisperers correcting them.

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Giorgio Armani is one of the world’s most recognisable and sought after fashion brands with end of year sales banded around at $1.69 billion. From haute coutre, ready-to-wear, leather goods, shoes, watches, jewelry, eyewear, cosmetics and home interiors Armani has become synonymous with high-fashion and couture worldwide.

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