We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.
Masters of Stunning Retail Brand Design
As retail brands go, AESOP have built a formidable reputation on the back of their stunning store designs, and the latest installation on display within Hong Kong’s I.T Hysan One flagship store continues the theme.
The Power of a Perfect Image
I’m the first to admit, I’m about as far from a vegetarian as you can be. Sure I haven’t reconciled the issues surrounding animal cruelty and a tasty dinner at my favorite restaurant – but when it comes to an appreciation of powerful visual communication I have absolute clarity. So when I saw these images over the weekend from a recent Meat Out protest in Germany I was moved to applaud the power of their visual communication.
Beautiful Retail Brand Design
In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.
Check the ‘fanwagen T1′ and ‘fanwagen Beetle’
In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This great piece of brand communications was created as part of an integrated advertising campaign undertaken by Volkswagen in the Netherlands. More than 33,000 people got involved in the competition, voting online for which model they wished to be built, and entering to be the lucky winner of the final, limited edition fanwagen vehicle. (More detail and pics after the jump).
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It’s not new news that we are big fans of the Lego brand. As a brand with a relatively limited core product Lego are impressive masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point of sale innovation, Lego obsessed brand fans, the Lego CEO’s brilliant business card design, and the link between Lego and NASA’s space probe, Juno. So as the festive season approaches, it’s no surprise we find Lego creating more brand magic, this time a 10 meter tall Christmas tree erected in London‘s St Pancras Station.
An Inspiring kikki.k Special Offer
Save 1/3 when you Purchase three Books from the Inspiration Range
An offer for our blog readers from our friends at kikki.k; Buy two books from the kikki.K Inspiration Series and receive the third free.* Record your dreams, plan your goals and achieve wellbeing with these gorgeous books. These stunning inspirational notebooks are the perfect place to start working towards achieving your dreams. They also make ideal gifts for loved ones and are perfect for Christmas. Head instore or online today (details below).
A festive Design Inspiration
US type foundry and designers of retro inspiration House Industries have provided the perfect Christmas inspiration for brand and graphic designers around the world. Based around the illustration style of legendary type and design icon Alexander Girard, House Industries have added to their collection of Alphabet Blocks and type faces. Perfect Christmas gifts for those hard to please designers and type enthusiasts.
Brand Differentiation by Design
One of my all-time favorite brands is Australian stationery retailer kikki.k. As brand developers with a passion for retail, here at Truly Deeply we love brands that clearly and confidently differentiate themselves from the competitive marketplace. Even more impressive are those brands we call ‘Category Creators’, whose vision and innovation see them create a whole new segment of the market in which they dominate. It was Jerry Garci of the psychedelic rock band Grateful Dead who summed-it-up best when he said: You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.
But the highest of all praise goes to those brands who achieve all this through the power of design – and kikki.k is one of those brands.
In a truly special offer from Kristina and the guys at kikki.k, we can offer you a great deal on their Inspiration Series of books.
Buy two books from the kikki.k Inspiration Series and receive the third free (that’s a grand saving of $39.95).* Record your dreams, plan your goals and achieve wellbeing with these gorgeous books. These stunning inspirational notebooks are the perfect place to start working towards achieving your dreams. They also make ideal gifts for loved ones and are perfect for Christmas.
*See details below…
Australian Marketing & Design Industry Mag B&T features our recent rebrand project for the Jean Hailes Foundation
Melbourne-based brand agency Truly Deeply recently created a new corporate identity for not-for-profit women’s organisation The Jean Hailes Foundation. The organisation which is devoted to improving the health and wellbeing of women has a new tagline -‘evidence inspired positive action’…
To read the article on B&T click here.
To read our case study click here.
To visit the Jean Hailes website click here.
