Benetton Unhate Campaign Features Kissing World Leaders
If there was ever any doubt of the effectiveness a powerful image can have in building a brand, the latest visual brand campaign for Benetton makes a most compelling point. Benetton have long been loved for building a brand around the higher themes of compassionate thought and tolerance. In the fashion world of young, sexual and anorexia driven visual language, the Benetton brand has always traversed the high road. In choosing this path, Benetton have built many campaigns around a contentious thought, illustrated by a powerful image.
