Comments for Truly Deeply/Madly

Comment on The Risk of Extreme Brand Differentiation – Mini’s European Brand Campaign Disaster by JACOB

JACOB — Tue, 07 Feb 2012 05:24:03 +0000

Hi Dave

It is really interesting to read on Brands in Truly Deeply. Ours have become a University and we are doing well. I sent a mail long back about the happenings.

Thanks

Jacob
Professor
School of Business, Alliance University.
Bangalore

Comment on The new B in branding: B Corporation by Unique Brand Rituals – What are you doing to stand out from the crowd? (Video)

Unique Brand Rituals – What are you doing to stand out from the crowd? (Video) — Mon, 06 Feb 2012 19:28:05 +0000

[...] be successful, all brands must develop a culture that builds-upon their differentiated proposition with all they do each and every day. Brands able to create unique and engaging ‘rituals’ [...]

Comment on From Global Blanding to Greenwashing – Trends in Brand Visual Language by FitchFeed - fitchfeed.com

FitchFeed - fitchfeed.com — Fri, 03 Feb 2012 13:19:52 +0000

[...] From Global Blanding to Greenwashing – Trends in Brand Visual Language | Truly Deeply/Madly. From Global Blanding to Greenwashing – Trends in Brand Visual Language | Truly Deeply/Madly was posted on February 3, 2012 to Design, Strategy. [...]

Comment on The Risk of Extreme Brand Differentiation – Mini’s European Brand Campaign Disaster by Reg

Reg — Fri, 03 Feb 2012 00:59:11 +0000

Interesting to know what level of awareness building they put behind owning the cold front….certainly the naming rights cost is low, so presumably they would have to amp up the brand association??

Comment on Lego Love – A Pure Expression of Brand Passion by david

david — Thu, 02 Feb 2012 21:12:38 +0000

Thanks Jerry, that’s great to hear. We’re fans of the Posterous branding blog too. Cheers, Dave.

Comment on Lego Love – A Pure Expression of Brand Passion by Jerry Holtaway

Jerry Holtaway — Thu, 02 Feb 2012 17:15:32 +0000

We loved your post so much we’ve written about it on our blog (quoting you and and duly crediting Truly, Deeply.)

Post will appear tomorrow morning PST

Best regards

Jerry

Comment on Decision fatigue. Are you complicating the brand experience and losing customers? by david

david — Thu, 02 Feb 2012 05:38:49 +0000

Thanks Carolin, great addition to the subject. Always appreciate your brand insights.

Comment on Unlikely Type, a Brand Design Hero by david

david — Thu, 02 Feb 2012 05:37:29 +0000

Hi Matthew, Welcome to the light. Glad you got some inspiration from my pics. If you suggested sending your creatives to Europe for a few weeks I’m sure they’d expand their type repartee out of gratitude alone.

Comment on Decision fatigue. Are you complicating the brand experience and losing customers? by Carolin Dahlman

Carolin Dahlman — Thu, 02 Feb 2012 05:23:30 +0000

There are many studies done that prove that people prefer less choices, and are more open for buying when they are not overwhelmed by too many alternatives. One interesting about jam showed that 30% of consumers bought a jar when they had 6 to choose from, while only 3% bought when they were presented 24 different flavours:
http://psy2.ucsd.edu/~nchristenfeld/DoG_Readings_files/Class%209%20-%20Iyengar%202000.pdf

Proves that we make decisions emotionally, not rationally.

Other studies show that people´s “decision muscles” get exhausted by the end of the day, which leads to them not buying anything expensive, but if they have to choose between 2 cheap options they buy both!

Comment on Unlikely Type, a Brand Design Hero by Matthew

Matthew — Thu, 02 Feb 2012 05:03:11 +0000

Such a valid point about Helvetica. I can honestly say I am up ‘Helvetica’ creek without a paddle most of the time. When presenting identity concepts 99% of the time our Creative Director suggests we try Helvetica Bold with really tight kerning. It’s a safe option and one that he’s guaranteed to like. BUT Dave… You’ve inspired me to keep trying! Keep experimenting with different typefaces because maybe, just maybe one day he’ll pick one that isn’t Helvetica Bold! I may even throw a serif typeface in there to really stir things up!