ITV2 channel has refreshed their look with a fun, flexible and dynamic rebrand


Entertainment channel ITV2 has rebranded as it looks to appeal to a younger audience and implement a digitally led promotional model.

ITV2 is a 24-hour, free-to-air entertainment television channel and more commonly known as the naughty sibling of the ITV family in the UK. ManvsMachine have created a ‘badly behaved’ channel brand system that disregards the norms of scheduling. This is aligned with the introduction of the channels new tag line to support the redesign – ‘TV. And Then Some’.

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21 Information Graphics to Inspire and Engage

corporate publication agencies

The Craft of Engaging Information Design
As a branding agency we’re not just about identity design; we spend much of our time working with annual report and corporate publication design, where we are tasked with not only communicating an overwhelming flood of data, but engaging the audience to stop, read, and connect. Much of the craft of this type of design is around creating visual hierarchy, an order to the information that helps the time and attention poor reader make sense, grasp an overview and decide whether or not to delve deeper. One of our most effective tools in this task is designing infographics. At their best, infographics capture imagination and breath colour and life into the text, drawing the reader into the content with a level of interest the often dry copy could never hope to achieve. I’ve pulled together a collection of instructional, amusing, educational and downright inspiring information graphics… enjoy.

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Is the global movement to ban urban billboards a passing phase or the future?

retail brand strategy

A world without advertising billboards – Reality or Fantasy?
Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now New York (arguably the home of outdoor advertising) are experiencing community driven movements to ban outdoor advertising. São Paulo was the first city to turn sentiment into policy when in 2007, Mayor Gilberto Kassab implemented the ‘Clean City Law’, classifying outdoor advertising as ‘visual pollution’ and removing 15,000 billboards and 300,000 over-sized shop front signs in a single year. Many of the spaces left vacant by the removed billboards were replaced by street art such as the pic above, but given the proliferation of advertising throughout every urban city the world over, and the combined political clout of the advertisers, does this movement have enough steam to battle the headwinds?

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Truly Deeply creates brand for new app Kombie

Truly Deeply Brand Design

Brand identity brings new social mobile app to life.

Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world.

Kombie founder Stuart Berwick, said that “The Kombie brand identity has already received universal approval, including kudos from major brands in the entertainment industry in the US. Kombie looks modern, unisex(y), cool but also importantly, understated – the brand is the perfect market fit.”

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Clever banana packaging is very a-peel-ing

shiawase banana packaging

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing for consumers.

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The Apple Retail Model Continues to Boom

retail branding agency

Apple continues to lead the pack of brand leaders
Data published in Apple’s 2014 annual report and another report recently published by retail consultancy eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been watching for signs of the demise of the worlds most valuable and innovative brand, but in the short-to-mid term at least it seems to be business as usual.

Apple stores continue to be the most profitable retail property in the world with sales of US$4798.82 per square foot, beating-out all comers including the big box electronic retailers and top-end fashion brands. With more than a combined one million visitors each day to Apple’s 450 stores world wide spending US$50.6 million per store last year, the combined draw cards of Apple’s brand, product, customer engagement and ‘genius bar’ service offer show no sign of flagging.

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HoMie: Buy-one-give-one model, brand building with a social conscious

Homie brand

A brand that has captured my heart recently is a new clothing store in Melbourne Central called HoMie. They stock brand new clothing to sell to the public and for every piece of clothing that’s sold one piece gets donated to a person experiencing homelessness. This is another classic example of the buy-one-give-one model which has become a popular social initiative for brands. In a recent brand workshop we discussed the viability of one of our clients adopting a similar model to differentiate their brand and give consumers another reason for brand loyalty. However, it does raise the question, if more brands start to adopt this model will it continue to be effective or will it no longer be seen as a brand differentiator? Read the rest of this entry »

Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle


New look helps sell Warriewood Square’s vision to retailers and the local community.

As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future. Read the rest of this entry »