Retail Brand 7-11 Gets a Social Media Reality Check

retail brand managementSocial media can be a tricky place for brands at the best of times.
The world of social is truly owned by consumers, and brands need to understand the challenges and responsibilities that come with that. Recently convenience retailer 7-11 was called-out by the very consumers who are engaged with the brand when they ran a Facebook post without thinking through the broader  ramifications.

With high profile media coverage of accusations the company has been underpaying staff only recently slipping off front pages, 7-11 ran a facebook post showing a well dressed young buck taking his gf to the local convenience store for date night. The post was accompanied by the line; ‘When pay day hasn’t come, but you want to spoil your bae…’

The post immediately attracted the ire of several Facebook users with one commenting; “The irony of 7-Eleven putting up a meme with ‘Is it pay day yet’,” and another; “What if payday hasn’t come because you’re illegally underpaying workers?”

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What makes the best branding agency? The secret ingredients are…

branding agency Melbourne

In Search of Passionate Branding Professionals
The secret ingredients of every effective branding agency are a rare but critical mixture of Passion and Professionalism. As a statement this may sound like the bleeding obvious, but finding the right team for your branding / communications project with the right level of both professionalism and passion for the craft is no easy feat.

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Nine entertainment fixes their brand architecture to connect their channels

Brand architecture Truly Deeply, media brandsNine strengthens their brand architecture to build a family of brands
While ABC, SBS and Seven have built a series of channels that connect their brands, Nine like Ten, have built a series of independent TV brands. Nine are now admitting this wasn’t working and are rethinking their brand architecture to reveal more focus on building a connected family of brands around the nine dots.

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The evolution of fashion footwear brands now embracing comfortable and stylish shoes

Birkenstock retail brand

Fashion brands are embracing the shift in everyday footwear.
Surprisingly in the past few years, comfortable footwear for women (and men) has become more popular than ever before. But is style compromised?

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Australian retail brand kikki.K show their customer engagement class

retail branding agency

The most successful retailers eat, sleep and breathe brand experience
After years of tough times, few retail business have maintained their commitment to creating beautiful, stylish and evocative brand experiences quite like the guys at kikki.K. It’s no secret I’m a big fan of the Australian-based Swedish gift and stationery retailer, and enormously proud of their success. And as this sneak peek of their latest pre-Christmas store window visual merchandising displays – they still ‘got it’. Love your work!!

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Genius Apple parody to get you thinking about your brand loyalty

Walken Apple Watch, brand loyalty,

The release of the new Apple Watch has seen countless parody videos emerge but one in particular has me questioning my brand loyalty.

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Good things happen when brands deliver on their promises

brand engagement customer loyalty

Keeping promises is not always easy, but it’s always a good idea.
Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if it’s not being delivered on in a substantial way.

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UBET smart brand engagement for Melbourne Cup Day

UBET Brand Engagement Truly Deeply

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign.

It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks this is unfair and they’re using to drive brand engagement.

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For the week that’s in it!

Funny-Horse-Happy Cup Day Truly Deeply

What other country / state in the world would give you a national holiday to support the flutter?? Not many I tell you. Truly Deeply are closed today and tomorrow due to our love of all things equestrian, and for the week that’s in it, I thought some classic horse related gags were in order.

Happy Cup Day tomorrow!

A horse trudges slowly into a pub and orders a drink.
“Evenin’” says the barman, “why the long face?”

A horse walks into a smart cocktail bar.
The doorman says: “Wait you can’t come in here without a tie.”
The horse goes out to his car, looks in the boot and gets a set of jump leads, which he ties around his neck.
He goes back in and says to the barman: “This alright?”
The barman says: “Hmm, ok… but don’t be starting anything.”

What’s a horse’s favourite TV show?

A racehorse owner takes his horse to the vet. “Will I be able to race this horse again?,” he asks
The vet replies: “Of course you will, and you’ll probably win!”

Black Beauty, she’s a dark horse.

Are snack brands leveraging Canteen cred to mislead parents?

FMCG packaging agencies

Guys, Honesty Builds Brand Loyalty.
In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned credibility of ‘heart ticks’, organic and similar certification to less credentialed symbols intended to mislead consumers through positive associations. One such trend is to borrow credibility from school canteens by claiming products to be ‘Canteen Approved’. This choice of language is intentionally emotive, helping consumers solve the lunchbox challenge they face weekly. A survey carried-out by Choice Magazine has found that ‘43% of parents believe these logos have been approved by an independent authority or government body’.

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