Brilliance from Tom Fishburne
Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to become involved in such scandal, but unlike many of their competitors involved in similar situation, Patagonia whistle blew their own scandal. In 2011 they uncovered gross human rights abuse within their manufacturing contractors in Taiwan which horrified them. But instead of trying to hide what was happening they took action and dove deeper into their supply chain to set a new standard for Migrant Workers.
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Truly Deeply is proud to share our brand work for the inaugural Our Watch Awards – the first national media awards to recognise exemplary reporting that ends violence against women.
Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media and our stakeholders has been extremely positive. “I’ve received a ‘wow’ and several people have commented on how it is an excellent design concept. It is appropriate to the audience and captures the principles and right tone”.
Dialing-up the brand personality in brand identity design
Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font selection has long been understood by brand designers along broader themes; serif fonts communicate a traditional and established brand whilst lower case sans serif fonts communicate a friendly and accessible brand. But what if the selection of brand fonts could communicate more subtle (and potentially more powerful) brand values and personality attributed to an actual, aspirational character.
Converting forgotten suburban landmarks into engaging coffee brand experiences
Starbucks has recently transformed an old gas station in Los Angeles into a new drive-thru coffee shop. The gas station has been out of use for 20 odd years, but Starbucks has brought it back to life. Using bright neon lights and creative restoration, keeping the original 1950’s heritage and historic value to the location, Starbucks have created an engaging brand experience of the highest order. A great example of identifying an opportunity to re-define the famous Starbucks ‘Third Place”. Read the rest of this entry »
Virgin Trains have teamed up with Great North Swim to create a product specifically designed to minimise facial hair shedding, proving there are no limitations when it comes to brand association.
Brand receives global recognition and exceeds business expectations
Rob Cecconi, Owner and Managing Director, Tropica Island Resort Fiji said that the rebrand has helped them realise a significant increase in sales, eclipsing their expectations.
“Truly Deeply’s unwavering commitment to understanding the unique essence of Tropica and its world class mantra has translated into a brand that is gaining global recognition. Direct marketing business increased 27.3% in our first twelve months of operation and we look to considerably surpass this in our second year of operation.”