Another successful Art with Heart charity event!

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After a successful night and many sore heads, we are pleased to announce most of the artworks have now sold and we will be contacting the successful bidders! There are still some pieces available, so we have set up a gallery on our Facebook  so you can still see the artworks and make a purchase on these pieces. First in best dressed!

To purchase please email weare@trulydeeply.com.au with your price and contact details and we will contact you.

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Partying with Good Cycles in the name of Art

A few sore heads around the place this morning. Fair to say we’ll be a little slow to get going this morning. Had a ripping night last night at our Art with Heart, hanging with clients, friends, family and the Good Cycles Crew.

Whilst we’re getting our groove, we thought you’d enjoy this:

Dink = Bike + Love

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Art with Heart 2014

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The countdown is on as we are about to open the Truly doors on our 15th annual Art with Heart exhibition. 
Our chosen non-for profit organisation this year will be the fantastic team at Good Cycles, all profits from the night will be donated to them. Ride your bike to work day could not have been a better coincidence! 

We have set up a gallery on our Facebook for those who cannot make it in person, so you can still view the artworks and get involved with the blind auction online.  View the gallery here. 

To place a bid please email weare@trulydeeply.com.au with your bid and contact details by 9pm tonight – 15th of October.

Thanks for your support!

 

Kitchen & Homeware brands fail to connect with the emotions of food

retail branding

Where’s the Passion?
Recently I was driving to the airport and couldn’t help but notice a huge billboard on the side of a building next to the freeway. The billboard was for home and kitchenware brand ‘House’ and featured a woman and several cooking implements and a headline about ‘loving cooking’. Not a great description of the campaign I know, but my recollections reflect a) traveling at 100km/hr, and b) less than inspiring marketing. I was immediately struck by the lack of emotion and passion in the ad I was passing. Allowing for the wonderful and evocative subject of food and cooking, and even with the word ‘love’ in the headline, there wasn’t enough passion in the poster to light the bum of a single glow worm.

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Belgian ad campaign finds a memorable way to sell sun smart message

brand communications agency

The Midnight Switch – A Cheeky Brand Campaign
The challenge for any creative and brand agency working in the health space on sun smart messaging is the same; ‘how do we get those at risk from over-exposure to the sun to sit-up and take notice of this important health message?’. This Belgian Cancer Foundation has come-up with a refreshing approach to the challenge, creating a memorable, charming and engaging idea to build an awareness campaign around.

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BBC and the stars align for some brand brilliance

Truly Deeply brands

The BBC has always been a standout national broadcaster that many nations have tried to benchmark against. Now, they are reasserting their music dominance not only in the UK, but also on the global stage with the BBC Music brand launch.

This is an impressive brand gesture that leverages the strength of some of the world’s biggest artists to further cement the BBC’s reputation for creative and entertainment leadership. Best of all, this doesn’t just promote BBC’s new music service but also lifts the profile of all of all of BBCs services.

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Target Reclaims their Brand Identity and not-a-little Cool Cred with their Missoni for Target ads

retail brand agency

Bring Back The Brand Identity
For those of us old enough to remember there was a time when retail brand Target had a well defined, well loved position in the market. They leveraged their simple and strong brand identity through everything they did and all was happy in the world of the red and white circles. But over the last decade the brand has lost its way. As consumers have changed, Target has struggled to maintain their relevance and value proposition, and at the same time consigned their powerful brand identity asset to the back of the drawer. Whether by inspiration, strategy or coincidence, the launch of their latest TVC announcing the arrival of Missoni’s range designed for the Target has seen the retail brand get back their groove.

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The Flip Side of a Branding and Strategy grad

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Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy, letterpress printing and illustration.

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Simple, Beautiful, Ad Free – Ello takes on facebook leveraging Exclusivity and the Design Crowd

branding guidelines agency

Everybody loves to bitch & moan about facebook.
The role that facebook plays in the lives of its consumers has evolved from much loved with a high degree of loyalty to habitual with a degree of resentment. As the world’s first ubiquitous social network platform turns into a business, the combination of imposed advertising and restriction of message distribution (to promote its paid ‘Boost Post’ functionality) have changed the essential fabric of the brand. Whilst facebook is still very much rooted into the way much of the world communicates, the nature of it’s consumer relationships has shifted with loyalty being the loser. As yet there has been no major migration away from facebook. The sheer scale of facebook’s population means that hundreds of thousands if-not millions of users would need to jump ship before a trend could be called. But in many ways this is the perfect environment for a challenger brand to take a foothold in the category, and with no shortage of Silicon Valley dreamers, new platform Ello looks the most likely to make a play.

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Meet me at Starbucks – an interactive brand campaign

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What’s the first thing that comes to mind when you hear Starbucks?
Is it the coffee? A green mermaid? Or maybe the USA? With this campaign, the global coffee giant is attempting to reinforce its emotional brand connection going beyond the coffee to reinforce their brand mantra of being the third place.

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