The Book on Australian Creative Talent
Designation is a 300-page collection of work by Australian creative talent. A well-rounded mix of high profile and emerging creatives over a range of mediums working across a wide selection of industries.
We’re proud to be featured in this book representing brand identity, annual report and packaging design alongside a bunch of amazing designers from all corners of design.
While browsing one of my favourite sites Devour.com over the weekend I came across this beautifully simple movie.
Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been at least 10 more explosions and 40 more awesome ways to take out the bad guys and that should have been the priority.
Before the movie there was the story of Johnny Walker, an ad sure, but a really interesting and engaging one. Even if you don’t have any interest in whiskey the story is amazingly engaging. Narrated by Robert “perfect delivery” Carlyle.
A video featuring tennis star Roger Federer that plays on our collective fascination with “real or fake” hit the web earlier this week and has quickly gone viral, accumulating more than 700,000 views as of this morning.
Brand Theatre of the Highest Order
Passengers on a recent Lufthansa flight from Tel Aviv to Frankfurt experienced the type of brand gesture most businesses can only dream of.
The Critical Role of Authenticity in Brand Sponsored Content
Just the other day LA advertising gun Miry Whitehill and I were swapping thoughts on a new content-based social media campaign for Levis.
What a huge project, with a nice, soft brand ownership from Levis, but something just wasn’t quite striking the right note for me.
Read the rest of this entry »
A photo I snapped early one Saturday morning in our local park.
I was wondering what came first the chair or the message.
And then fell-in love with the meaning.
I hope you enjoy this sight as much as I did.
Dave Ansett, Brandamentalist
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Enjoyer of Unlikely Messages
Ripe is a testament to a richly talented generation of new Australian designers.
Heroes. Influences. Dreams. This book does not look back. Instead, it is a celebration of the potential of those who will be the heroes of tomorrow’s generation of designers. The book is about today’s young talent. Be inspired by their work. Rest in the comfort that Australia’s design future is in the right hands. The designers featured have much in common. All aspire to reach a level of unsurpassed quality, all have established themselves as some of the future leaders within their given discipline and all of them provide us with inspirational work. This vibrant and innovative book charts exciting new directions in Australian design.
Nice Book, Nice Rap, Nice Company.
The Typographic Hero of every Brand Identity
An interesting fact I was reading somewhere recently- did you know the most common typeface in brand identity design across the world and across every market is Helvetica (or it’s ugly step brother Arial)? Not only is Helvetica the most common typeface, but it is-so by a country mile. That alone should be cause enough for every self respecting brand identity designer to shy away from the font like a vampire from daylight.
When designing the visual language of brand identities we always pay particular attention to the typefaces we select to represent our clients. Imagine a world where every piece of type design was carefully considered, craftily engineered, and uniquely beautiful. “Preposterous! There aren’t enough typefaces in the world” I hear you shout. Perhaps, but perhaps it is more a case of there not being enough fonts on your designer’s hard drive, or enough hours in the day for the world’s designers to spend crafting unique typoheavenly concoctions. Spurred-on by this thought I raided my personal photo library for examples of unique type design from the most unlikely of sources. I’ve long been aware of my design infliction which is likely to see me on my family holiday zooming in on a piece of retro signage typography, whilst the rest of the world is facing the other way and shooting picture postcard shots of the Eiffel Tower, the Colosseum, or Trafalgar Square. Sad but true, just ask my wife.
Store Type_Barcelona_2009
So here is this rogues gallery of unlikely type design. Each image an uncompromised, unhelveticast, uncommonly curious, sideshow of type design.
What better way to claim your authenticity than to share your heritage with customers in an interactive and engaging manner. Let them play with your brand in a way that is both fun and informative. Claim your place in the category by sharing the highs and lows of your journey. And if you happen to do it from the ‘place’ of your origins you add significantly to the authenticity of who you are and what you are about.
