Branded Content – Mothers Milk

branding agency Melbourne

Brilliance from Tom Fishburne

Apple’s new font follows through on brand engagement

San Fransisco Apple's new brand font

Last week Apple announced a pile of new software at it’s World Wide Developers Conference which is all very exciting for those developing and using their products but the bit that stood out for my was the official launch of the companies new font San FranciscoRead the rest of this entry »

Patagonia: A purpose driven brand living their values everyday


Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to become involved in such scandal, but unlike many of their competitors involved in similar situation, Patagonia whistle blew their own scandal. In 2011 they uncovered gross human rights abuse within their manufacturing contractors in Taiwan which horrified them. But instead of trying to hide what was happening they took action and dove deeper into their supply chain to set a new standard for Migrant Workers.
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Truly Deeply creates brand identity for Our Watch Awards

Truly Deeply

Truly Deeply is proud to share our brand work for the inaugural Our Watch Awards – the first national media awards to recognise exemplary reporting that ends violence against women.

Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media and our stakeholders has been extremely positive. “I’ve received a ‘wow’ and several people have commented on how it is an excellent design concept. It is appropriate to the audience and captures the principles and right tone”.

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Obama font allows brands to emulate Barack Obama’s handwriting

brand identity designers

Dialing-up the brand personality in brand identity design
Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font selection has long been understood by brand designers along broader themes; serif fonts communicate a traditional and established brand whilst lower case sans serif fonts communicate a friendly and accessible brand. But what if the selection of brand fonts could communicate more subtle (and potentially more powerful) brand values and personality attributed to an actual, aspirational character.

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Fill Up & Drive On Starbucks Coffee Lovers

Brand Experience and Brand Design

Converting forgotten suburban landmarks into engaging coffee brand experiences
Starbucks has recently transformed an old gas station in Los Angeles into a new drive-thru coffee shop. The gas station has been out of use for 20 odd years, but Starbucks has brought it back to life. Using bright neon lights and creative restoration, keeping the original 1950’s heritage and historic value to the location, Starbucks have created an engaging brand experience of the highest order. A great example of identifying an opportunity to re-define the famous Starbucks ‘Third Place”. Read the rest of this entry »

Shave time, not your beard with Virgin’s Beard Cap

Virgin Swim Cap for men with beards

Virgin Trains have teamed up with Great North Swim to create a product specifically designed to minimise facial hair shedding, proving there are no limitations when it comes to brand association.

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Airbnb’s floating house – the latest in their campaign of surprise and delight

integrated brand campaigns

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building an increasing above the line marketing presence. The integrated engagement campaign is the latest in a number of PR focused apartment promotions from around the world.

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Truly Deeply rebrand helps Tropica realise significant sales results

tourism resort identity designers

Brand receives global recognition and exceeds business expectations

Rob Cecconi, Owner and Managing Director, Tropica Island Resort Fiji said that the rebrand has helped them realise a significant increase in sales, eclipsing their expectations.

“Truly Deeply’s unwavering commitment to understanding the unique essence of Tropica and its world class mantra has translated into a brand that is gaining global recognition. Direct marketing business increased 27.3% in our first twelve months of operation and we look to considerably surpass this in our second year of operation.”

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‘The Future of Connected Life’ – An invaluable report for brand owners from the people at PSFK

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