GMHBA Brand Kicking Goals for Kids

GMHBA Kicking Brand Goals for Kids

While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in the finals. Read the rest of this entry »

Acustom Apparel disrupt the Bespoke Menswear category

retail branding agency

This is not your Grandfather’s Tailor.
With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more accessible, and more affordable than available by traditional methods. They offer bespoke suits, shirts, polos, jeans, chinos, and overcoats from a flagship retail store in SoHo, NY.

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Starbucks spelling, brand secret or myth?

Starbucks mispelling names on cups

Comedian Paul Gale thinks he is on to the real reason why Starbucks spells your name wrong.

According to Gale, it is a purposeful brand gesture and its all part of the brand experience and a cheeky ploy to encourage social content and discussion.

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Devondale, a brand challenging traditions to lead their category

Devondale brand

It’s often easy for products and businesses to stick to category conventions and traditions when it comes to communications and advertising. It’s often a case of playing it safe to produce something that consumers are familiar with to achieve known results. However, every now and then someone within the category has to take a leap of faith and challenge the norm by trying something different. If all goes to plan the brand that challenges will often reap the rewards and quickly be seen as a leader in their category. One brand that reaped the rewards of producing something that the market did not expect is Devondale. Read the rest of this entry »

One Wipe Charlie uses brand personality to disrupt their category

challenger brand agency

Brand Storytelling Loaded with Personality
OK, so maybe we’re disturbingly obsessed with number twos (having already written brand articles on Who Gives a Crap & Poo Pourri) or maybe the toilet paper category is being challenged by a generation of new players. Few categories fit the description of ‘commodity product’ quite as well as toilet paper. For decades the focus of toilet paper brands has been how it feels on your butt – with everything soft from ducklings to puppy dogs used to convince us of the benefits of one toilet paper brand over another. In many ways these factors laid the classic foundation for a category waiting for disruption.

Enter challenger brand; ‘One Wipe Charlie’.

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Ryman Eco; The world’s most beautiful, sustainable, typeface design

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Can Typography design save the world?
There’s nothing new about the fact our environment is suffering from the impact of climate change. So could typography save the world? Well, single handily no it probably couldn’t, but it does open up a valuable dialog for designers. What could we be doing to encourage a more sustainable future? If not only for ourselves, but for our clients as well, and if we could do it through making some intelligent typographic choices, why wouldn’t we?

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Kotex change the game with a surprisingly charming tampon ad

FMCG branding agency

A Challenging Advertising Gig
‘Charming’ is not the adjective I would typically associate with tampon advertising. It’s a damned if you do and damned if you don’t category where regardless of which advertising approach you take from sensitive to over the top it’s all-but impossible to avoid making some part of the market uncomfortable. But that paradigm has been beautifully sidestepped by tampon brand Kotex who have taken taken the sensitive bull by the horns. Their approach is to meet the challenge head-on by identifying one of the most uncomfortable and embarrassing Tampon experiences – having them drop out of your bag in public – and finding a genuinely warm and engaging perspective.

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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Truly Deeply brand agency

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend.

According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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Does packaging dictate our purchase?


How much does packaging influence our purchasing decision? Do brands whose products are housed in a shinier box, a funny illustration, a current design trend, an ethical stance or something plain weird attract us more? More so today people are focusing their attention on purchasing from brands that ethically stand for something that they believe in, on brands who get what people want. We the consumers like to associate ourselves with brands that we think represent our personality, that are creative, that are clever in how they present themselves (like us), that are with it! Read the rest of this entry »

Road Art, Great grassroots local branding

Road Art Great grassroots local branding

Local communities in the states have been using road art as way to engage and display the hope and spirit of neighbourhoods. The murals which are painted by the community and are popping up at intersections in many big cities also have an awesome side benefit of slowing traffic and making the junctions safer.

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