Posts Tagged ‘Absolut’

06.29.10

Spike Lee’s Fresh Absolut Brooklyn Brand Campaign

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The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand voice and spirit of Absolut, and weaves the brand personalities of product and place through the TV spot, a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity.

Absolut Spike, Absolut brand expression.

04.26.10

Absolut(ly) Beautiful Brand Ad

An Absolut(ly) Iconic Ad Campaign
Since my days at design school the Absolut Vodka ad campaign has been hailed as one of the most unique and identifiable brand campaigns in history. The campaign began back in 1991 when Absolut began an art commissioning program to select artists from all 50 states in the U.S. Absolut Vodka arranged to run full-page ads in USA Today with images of the commissioned works every two weeks. Artists selected included Romero Britto, Jon Coffelt, Burton Morris and Rev. Howard Finster. A limited edition of 300 lithographs of each work were sold to raise funds for Design Industries Foundation Fighting AIDS and a book called; ‘Absolut Statehood: 51 Painters, Visions of Their Home States’ was published. The flexibility and creativity of the campaign gave it longevity and made the brand instantly recognizable in any medium.

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