Brands these days need to be ultra aware of the values they project and the messages they communicate. In the early days of advertising it seems, anything went as the brand messaging in this whacked-out collection of old ads demonstrates. Were these ads connecting to social values that were so different from those we have today, or was this just the stuff of ‘Mad Men’?
When advertising and the Customer Break-Up
When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their audience at the same emotional level, it’s time for clients and agencies to say “it’s not you, it’s me” and really mean it.
