Posts Tagged ‘Advertising’

11.11.11

In the Press – Brand Gems on Corporate Christmas Gift Giving from the Guru, Truly Deeply’s own David Ansett

brand agency

Deck the Halls with Branded Beach Towels
Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an age-old path of logos on golf towels. As an expensive exercise, the opportunity to create indelible brand gestures at this time of year is often missed. The Age asked Truly Deeply Founder David Ansett for his perspective on this seasonal sticky question.

You can check the article written by Sylvia Pennington on-line here: Merry Christmas here’s an iPad.

11.08.11

Sharing the Love. Melbourne Food & Wine Festival’s Tasty Brand Campaign

A Tantalizing Brand Challenge
Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m well positioned to make the call. What a challenge then to create a brand each year for the Melbourne Food & Wine Festival.

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11.01.11

The Art of Bold Retail Brand Gestures

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Leveraging the Brand Magic of Art.
For many brands, especially those who are business to consumer/customer brands, the great challenge is to creatively engage with your audience.

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10.28.11

Retail Brand Innovation – McDonald’s to launch in-store TV channel

retail brand agency

Retail Branding in Living Colour
McDonald’s in the US is set to launch an in-store TV channel featuring; local school sports, movie previews and heartwarming human interest stories

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10.25.11

24 Pics of Fresh Street Art from Europe

Street art of Continental Europe.
On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The visual language of the art I saw was hugely varied in form, style and message. I snapped a stack of what I came across and hope you enjoy it.

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10.10.11

Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties.

The resort is in an idyllic spot overlooking Phillip Island. It has a lot going for it, especially if you have kids. But the similarity of the brand identity made me feel like the whole experience was not authentic.

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09.27.11

Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

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09.23.11

Jean Hailes – Beautifully Executed Brand Re-Positioning

A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.

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