Posts Tagged ‘Advertising’

09.03.10

Truly Deeply wins 2010 MADC Awards

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.

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08.23.10

An ad waiting to happen

While browsing one of my favourite sites Devour.com over the weekend I came across this beautifully simple movie.


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08.11.10

Brandelicious – Ferrari V4 Concept Superbike

Have you ever asked the question “why is there no Ferrari motorbike?” well one designer certainly has. Israeli industrial designer Amir Glinik has come up and conceptualised an incredible Ferrari superbike using a modified engine from the Ferrari Enzo supercar. Amir’s design is influenced by the vintage and modern Ferrari projects and his idea is to produce a practical machine – not in any way a “sci-fi” future ride.

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08.09.10

Mitchum – The Hardest Working Integrated Brand Campaign

brand designers

It all Starts with Brand Clarity
Like all of the hardest working brand communication campaigns, this little gem for Mitchum from the US has at its core a clear brand proposition hard-wired with with customer benefit. Mitchum is an antiperspirant brand with a well defined proposition – America’s Hardest Working Antiperspirant. As with all brands – having absolute clarity around their brand strategy – what you stand for and your differentiated proposition provide the basis for creative communication campaigns that work harder and smarter than the rest. Mitcham took their ‘Hardest Working’ proposition and leveraged it into an integrated brand marketing campaign to find America’s hardest workers. However, not happy to sit on the strength of the idea, it is the quality of the execution of the Mitchum campaign that have delivered on the promise of the brand.

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07.27.10

Hyper Real Painting – A Rich Palette for Brand Storytelling

Came across these amazing paintings by Mark Goings, a realism painter with work featured in galleries all round the world. Love the subject matter – somehow it suits the more-real than real surreal feel of these pics (really!). The evocative feel of the images provides a rich palette for a thousand brand stories. For anyone who’s picked-up a paint brush – the technique is beyond sublime (if there’s such a place).

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07.14.10

Armani Reaching for the Skies – Dubai Styles

Giorgio Armani is one of the world’s most recognisable and sought after fashion brands with end of year sales banded around at $1.69 billion. From haute coutre, ready-to-wear, leather goods, shoes, watches, jewelry, eyewear, cosmetics and home interiors Armani has become synonymous with high-fashion and couture worldwide.

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07.09.10

Packaging the NYC experience

Justin Gignac, a New York City based artist and entrepreneur, collects rubbish…pieces of New York City’s culture, documenting instances in time as archeologists have done for thousands of years. Gignac began
selling garbage in 2001 after co-workers challenged the importance of packaging design. To prove them
wrong, he set out to find something that no one in their right mind would ever buy, and demonstrate the
value of packaging by making what he found desirable. Looking around the dirty streets of Times Square, garbage was the perfect answer. Nine years later, over 1,300 NYC Garbage cubes have been sold and now
reside in 29 countries around the world.

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07.06.10

Let Imagination take Over – Creative, Imaginative Brand Communication from Play-Doh

So often we find a great brand communication thought that is let down by poor creative execution, or a piece of beautiful brand design that lacks a powerful thought. Obviously the best solutions are those that combine a strategically sharp piece of brand thinking with brand design that truly and deeply connects that thought with an emotionally evocative visual.

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06.30.10

Not in front of the children…

Have you seen the UK version of the hit Life on Mars? Its set in the 70′s and I love it partly because its like a trip down memory lane. Brands and associated imagery I haven’t seen for 35 years or more come flooding back  As I mused on the program other Iconic UK Brands of yesteryear came flooding back, Corgi model cars, Chad Valley board games, Typhoo tea, Bisto Gravy and Birds Custard powder all sprang to mind.

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06.23.10

Revealing Pin-Up Calendar – a Great Brand Gesture

A Clever Piece of Brand Storytelling
German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term) of their doctor clientele, they hit it out of the park with this clever and revealing take on the pin-up calendar. The medical imaging of the pin-up calendar shows-off the capabilities of EIZOs equipment in absolute detail, whilst having a laugh at themselves – a fresh and endearing approach chock-full of brand personality in what is typically a dry and uninspiring category.

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