Posts Tagged ‘Advertising’

05.25.10

Dulux’s Stunning ‘Let’s Colour’ Brand Campaign

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Just came across the directors cut of this beautiful campaign for Dulux wall paint by Euro RSCG UK.
How do you raise painting the outside of your house to a spiritually uplifting brand experience?
With a lovely bit of visual brand storytelling.

Grey is out. Gloom is gone. It’s time to live our lives in colour.

The Let’s Colour Project is a worldwide community initiative with one goal in mind, to brighten up the world by transforming grey spaces with vibrant colour. The project, which began in March, has already brought color to the
streets of Rio de Janeiro, Paris, Jodhpur and London. Dulux would like this to be the beginning of a colour movement that spreads to the rest of the globe.

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05.13.10

The (almost) Lost Art of Advertising Billboard Painting

Up There – a beautiful documentary film by Malcolm Murray on the disappearing craft of painted advertising signs on high-rise buildings in the big cities of the US. (watch this in full screen if you can).

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04.30.10

Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression

Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of any project is “what’s your budget?” Just once we’d love the client to say “hell, I don’t know – whatever it takes”  but those clients and those budgets are few and far between. The ‘budget’ question is not without merit. If we know how much we have to spend (or don’t have to spend) then we can direct our creative juices towards the appropriate solutions. However, sometimes I wonder whether an awareness of budget restricts the creative brainstorm activity.

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04.02.10

A Canvas for Personal Brand

As a brand strategy and design agency, we spend every day living and breathing brands. Whether we’re working with products or companies on their identity, packaging, brand definition, brand decoding and mapping the competitive brand landscape they work in – we are conscious that each of us also projects our own personal brand.

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03.05.10

A Lesson On Old Skool Brand Design

We all love a unique brand expression and I can’t help but acknowledge one of the most remarkable brand expressions I’ve seen in recent times (albeit dating back to the late 1970s) from one of the most iconic and well know fashion brands in the world – Gucci.

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02.22.10

adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brands reinforce their meaning through all of their actions or brand touch points and their brand design. As a brand agency we help brands to define their meaning and create their unique brand design for all their communications in order to create a consistent association with these layers of meaning in the hearts and minds of their customers.

adidas Vs Nike
Today we compare the brand associations of spots apparel icons adidas & Nike.

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02.16.10

Mercedes Design Powerful Brand Story-telling

What Makes a Compelling Brand Story?
In a recent spot created for MercedesBenzTV the German luxury car brand designed a wonderful piece of brand story-telling. As neatly defined by Chip & Dan Heath in their book Made to Stick, the most appealing (‘stickiest’) stories are those that are: • Simple; • Unexpected; • Concrete; • Credible; and • Emotional. When you apply these five principles to stories that align with your key messages, you deepen the emotional bond between your customers and your company.

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02.10.10

A Missed Design Opportunity for the Dick Smith Brand

Like bumping into an old friend
Currently I’m in the market for a new TV, so last week whilst I was shopping at Victoria Gardens, I popped into Dick Smith to see what they had on offer. On the way in I was greeted by a familiar face, Dick himself. See they’ve yet to rebrand this store with the new identity. As you may know, last year Dick Smith rebranded (some stores anyway). Now much has been said about the design of the new brandmark and I don’t mean to get into the issues it may have or lecture the designers who created it – what I do want to talk about is the brand personality and what I see as a missed opportunity. Seeing the old identity in all its glory reminded me of what has been lost.

Old Dick Smith Logo

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02.05.10

Goodbye Bush – Hello Remarkable Ad

Working for a creative brand agency I’ve always valued remarkable advertising and marketing. One particular stand-out for me was Veet’s “Goodbye Bush” ad that ran as a quarter page in Sydney’s Daily Telegraph and Melbourne’s Herald Sun in January 2009. The ad was forwarded in a viral frenzy to family, friends (myself being one of them) and colleagues around the globe, by 3pm the same day had made it’s way back in the in-boxes of staff where the campaign had started – Euro RSCG‘s Sydney office.

So what was it that made this ad so remarkable it created a life of its own?

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02.03.10

The Brand Gap, When Ads & the Customer Don’t Get Along

When advertising and the Customer Break-Up
When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their audience at the same emotional level, it’s time for clients and agencies to say “it’s not you, it’s me” and really mean it.

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