How bold can your brand gesture go?
I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.
Posts Tagged ‘Audi’
08.24.11
Bold Brand Gesture – Audi Style
05.18.11
Audi 7 Design Icons
To celebrate the new Audi A7, over May and June, Audi will be showcasing 16 leading figures in innovation and design. Each week, they will be profiling two icons, their work, and exploring what drives them to create. With a reputation for innovative design, and a commitment to finding the perfect balance between ‘pure elegance and vibrant athleticism’, the Icons are a celebration of Audi’s own design premise, ‘emotion taking shape’. Over the next 6 weeks, this emotion will be shared through the exploration of some of the world’s most innovative design work.
The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.
Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).
The Final Chapter in our Comprehensive Trend Report
Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends in brand visual language relating to colour, as well as posing the 10 most critical questions you should be asking yourself about your brand’s visual language.
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brand reinforce their meaning through all of their actions or brand touch points. As a brand agency we help brands to define their meaning and create the brand design for all their communications in order to create a consistent association with these layers of meaning in the minds of their customers.
A Snapshot of Brand Association
The clever people at Brand Tags have been busy collecting a comprehensive list of more than 1.7 million associations that people have with brands. The result is a unique opportunity for those brands to compare the meaning and messages of their brand communication strategy with the brand associations of a cross section of the market.
Audi Vs BMW
Today we compare the brand associations of German Luxury, Automotive brands Audi & BMW.
08.01.09
Bentley trumps ‘em all
I love simple and clever ads! When I first saw the BMW ad I thought, “yep that’s clever and simple” but this was just the start of a chain of ads that would follow all based around a similar theme – congratulating yet taking the piss out of their competitors through promoting themselves as a better brand of car. Audi’s response was, I think, a little weak yet surprisingly Subaru’s was rather witty and to the point making BMW and Audi look, putting it simply, like a boring beauty contest. Each of these three ads all have the common attributes – clever and witty copy along with your standard glitzy product shots. After digesting these ads I thought to myself, where to from here? Is this going to be one of those scenarios where we just go round and round in circles? Clearly not! Whilst all the hype and talk was about how clever these ads were Bentley just waited for the time to strike and came out of nowhere with what I’d have to say is one of the cleverest ads in a long time. In one foul swoop they nailed not only BMW, Audi and Subaru’s brand but I feel the rest of the car market. No copy or glitzy product shots were required, just their brandmark and a smug looking man sitting on a chesterfield couch (so on brand for Bentley) giving you the ‘bird’! Say no more – BENTLEY TRUMPED ‘EM ALL!!
Dominic Guthrie
Senior Account Director
