Next Generation Kids Video Games – Brought to you by your Friendly Cereal Brand
Back when I was a kid, I can remember me and my sister hassling mum to buy one particular cereal over another. It had nothing to do with the flavor, the packaging and certainly not the dietary benefits, the cause of our obsession was always the little plastic toy that some (smart) brands included free in the box. We’d race to finish one pack, so we could open the new box, tip-out the cereal and retrieve the little, bright plastic treasure hiding within.
Posts Tagged ‘augmented-reality’
The Point of Point-of-sale
Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched an augmented reality point-of-sale system that blows traditional POS out of the water. We’ve coined the term ‘Brandticipation’ – which describes a sense of heightened anticipation created by a great brand experience or a brand’s reputation. If the role of point-of-sale is to engage the customer at the point of purchase and create brandticipation to positively influence their decision to buy, Lego’s new augmented reality POS must be one of the snappiest examples anywhere in the world.
All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brands reinforce their meaning through all of their actions or brand touch points and their brand design. As a brand agency we help brands to define their meaning and create their unique brand design for all their communications in order to create a consistent association with these layers of meaning in the hearts and minds of their customers.
adidas Vs Nike
Today we compare the brand associations of spots apparel icons adidas & Nike.
Your Shoe will be the game Controller
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, they’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches next week on February 10th at http://www.adidas.com/originals
