Posts Tagged ‘brand alignment’

brand identity agency Melbourne

Brand Experiences with Brand Differentiation Designed-in
Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment as much of the beverage is imbibed outdoors and through typically long and hot summers. Keeping beer cold at these times is possibly the most essential act of human survival.

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brand identity agency Melbourne

Brand Strategy and Design is Just the Beginning.
When we reach the stage of a brand project where the differentiating strategy has been set, the brand identity has been designed and brand communications executed, we know the largest and often the most critical task is just beginning.

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