Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range.
Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola have learned in the USA.
We often find ourselves reminding clients that there’s much more to the craft of brand identity design than might meet the eye. Four years at University learning the basics, followed by years of experience designing hundreds of brand identities and pieces of brand communication for businesses across all markets provide the basis for what might seem like creative fancy, but is actually highly tuned application of visual coded communication. Not convinced? Ask these Russian police whether their uniform design should have involved a brand design professional.
Dave Ansett, Brandamentalist
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Designer of Brand Meaning and Fan of the Pink Police
Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.
Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.
