Posts Tagged ‘Brand Communication’

07.26.10

Grazia take their Fashionable Brand Experience to the Paris Streets

A Stylishly Designed Creative Idea
During Paris Fashion Week, fashion mag Grazia was seeking a way to stand-out from the pack of fashion related brands who were jamming the broadcast, web, blog, and twitter airwaves with their messages. In a stylish act of brand-zag, Grazia created a brand experience by re-designing the ‘air dog’ – and filling the boulevards of the fashion capital with elegant girls out walking their Grazia inflatable pug dogs. We’ve long described those tiny canine fashion accessories as ‘air dogs’ as a result of the fact they spend more time in the air (and in handbags) than on the ground. It seems the stylish folk at French Grazia have the same idea. This stand-out brand experience packed with brand personality was sure to get the buzz brewing and tongues wagging creating the content for some rich brand storytelling. Read the rest of this entry »

07.23.10

Me/We, creative for creative sake

The great Muhammad Ali was the inspiration behind this project. We were asked to design an invitation to an open studio night we conducted as part of the AGideas Conference. Projects like these give the studio an opportunity to engage in creative, for creative sake. Our audience was predominately design students who spend a lot of time discovering the discourse of design.

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07.14.10

Armani Reaching for the Skies – Dubai Styles

Giorgio Armani is one of the world’s most recognisable and sought after fashion brands with end of year sales banded around at $1.69 billion. From haute coutre, ready-to-wear, leather goods, shoes, watches, jewelry, eyewear, cosmetics and home interiors Armani has become synonymous with high-fashion and couture worldwide.

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06.18.10

Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression – Part 2

A couple of months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!

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05.28.10

SOLO Lucky Undies – Brand Campaign

Being an avid sports enthusiast (in particular the round ball game) I went to the Socceroos farewell game against New Zealand on Monday night at the MCG. Now I’m going into detail about the match (fair to say it wasn’t pretty) but upon entering the ‘Best Sports City‘ in the world’s precinct there was the usual cheering, flag waving and buzz that Melbourne is accustomed to for any major (or for that matter often minor) sporting event, but something caught my eye and not only my eye but thousands of supporters – male and female.

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04.30.10

Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression

Working in the creative industry (in fact any industry for that matter) the one question that always seems to crop up at the start of any project is “what’s your budget?” Just once we’d love the client to say “hell, I don’t know – whatever it takes”  but those clients and those budgets are few and far between. The ‘budget’ question is not without merit. If we know how much we have to spend (or don’t have to spend) then we can direct our creative juices towards the appropriate solutions. However, sometimes I wonder whether an awareness of budget restricts the creative brainstorm activity.

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04.02.10

A Canvas for Personal Brand

As a brand strategy and design agency, we spend every day living and breathing brands. Whether we’re working with products or companies on their identity, packaging, brand definition, brand decoding and mapping the competitive brand landscape they work in – we are conscious that each of us also projects our own personal brand.

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03.05.10

A Lesson On Old Skool Brand Design

We all love a unique brand expression and I can’t help but acknowledge one of the most remarkable brand expressions I’ve seen in recent times (albeit dating back to the late 1970s) from one of the most iconic and well know fashion brands in the world – Gucci.

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02.05.10

Goodbye Bush – Hello Remarkable Ad

Working for a creative brand agency I’ve always valued remarkable advertising and marketing. One particular stand-out for me was Veet’s “Goodbye Bush” ad that ran as a quarter page in Sydney’s Daily Telegraph and Melbourne’s Herald Sun in January 2009. The ad was forwarded in a viral frenzy to family, friends (myself being one of them) and colleagues around the globe, by 3pm the same day had made it’s way back in the in-boxes of staff where the campaign had started – Euro RSCG‘s Sydney office.

So what was it that made this ad so remarkable it created a life of its own?

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10.23.09

Increase your Marketing ROI with Blank Brand Canvases

The Mystery of the Blocked-out Store Window
I was on my Sunday run the other morning, looking for any distraction from the headache of the night before, when I came across a familiar urban retail sight; the empty store with windows blocked-out by newspapers. Almost universally it seems, once a retailer takes a lease, before they even begin their fit-out, the first thing they do is cover the windows – often with old newspaper.

Blank Brand Communication Canvas Read the rest of this entry »