Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the team they play for. Think Michael Jordan, Babe Ruth and David Beckham. And who could blame these sporting teams for playing up the fact they have this superstar playing for their team? However if it’s not managed well, it can have devastating results if that superstar decides to leave at the end of a contract and play for another club.
Posts Tagged ‘brand communications agencies Melbourne’
How this Food Concept in the Crowded New York Market is using Buckets of Personality to Create an Exceptional Retail Brand
Exploring the retail scene of New York last month I came across this great concept; Rice to Riches’ in New York’s SoHo. The store was closed so I wasn’t able to sample their wares, but the brand voice talking to me from their retail frontage was enough to make my mouth water. Read the rest of this entry »
One of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then how can we purchase it again. How can we become loyal? Sound familiar? Read the rest of this entry »
In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what everyone should be shooting for with their career personal brand – an opportunity to excel in something that you are naturally good at and that takes you to another place (you experience a sense of being totally in the moment). Read the rest of this entry »
IKEA’s latest campaign, “Make Small Space Big”, uses the idea of ‘living dollhouse’ to demonstrate that with cleverly designed products, there is the potential to maximize each square meter in a small home. The campaign, which has launched in UK and Ireland, is inspired by the fact that the British live in 15% smaller homes than other countries in Western Europe.
Every year, for two very long months, millions of people are going through symptoms of withdrawal. The cause? Its the off-season, and all the stars of the English Premier League (EPL) are on bloody holiday.
The football on display in the EPL is a thrilling cocktail of drama, physicality and skills on a very lucrative stage. But when the football goes on hiatus, us fans only have the off-field drama to keep us entertained. This usually comes in the form of transfers, as it is during this period that clubs are permitted to buy, trade and sell their players. Its also an opportunity for football clubs to handle affairs of other sorts – like branding, for one. Everton Football Club recently unveiled a significant redesign to its club crest, and it did not go down well. Read the rest of this entry »
Truly Deeply is delighted to share our new strategy and design work for 100 Story Building.
A centre for young writers, 100 Story Building is a special place where children from marginalised communities are given the opportunity to foster their creative voice and to have their ideas shared and respected.
Several weeks ago I was saddened to hear of the passing of wine making legend Peter Lehmann at the age of 82. He was rightly known as The Baron of Barossa for his devotion to the people and wines of the Barossa Valley. I had the pleasure of sharing time with Peter, when he was in his mid 70’s, as part of a brand definition project we were undertaking for the Peter Lehmann Wine (PLW) brand. To hear Peter’s journey over a red wine, while he expertly cooked me a steak for lunch, was one of my more memorable brand immersion experiences. He was passionate, insightful and immensely engaging. Read the rest of this entry »
Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in a trend in advertising where brands try to connect with their audiences, old and new, through more emotion-charged means. Viewer discretion is advised: unless you’ve got a heart made of stone, keep a box of Kleenex handy. (Videos are in the link) Read the rest of this entry »
Master of illusion, Leandro Erlich twists reality to create uncanny scenarios and impossible spaces. In his latest work, Dalston House (commissioned by London’s Barbican) Erlich creates a bizarre illusion, using a house facade which lies flat on the ground and mirrors positioned at a 45° angle overhead. The highly interactive work involves visitors positioning themselves on the horizontal set to give the impression they are suspended from, scaling, or falling from the building. Read the rest of this entry »