Posts Tagged ‘brand designer Melbourne’

11.02.11

Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand,  the West 49 retail chain in Canada, Surf Dive’n’ Ski  and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.

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10.18.11

Integration is the new Black for Online Fashion Retail Brands

retail brand strategy

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers
Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own online brand strategies to manage this competitive business risk. But my experience has been that the traditional fashion retailershave always done-so from a perspective of holding the advantage. But that advantage is disappearing right from under their noses.

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09.01.11

Chipotle and Willie Nelson for a cause

Chipotle has joined forces with Willie Nelson to create this beautiful animated short. Hauntingly covering Coldplay’s The Scientist, the short tells an emotional and beautiful story of the modern food production world. The message doesn’t directly advertise Chipotle’s product (creating hand crafted burritos that supports local produce and farmers) but rather supports their cause. While there are a growing number of organic, local farmer supported products, the cause is enough and this type of creative strategy is not only going to strengthen Chipotle’s brand but also their industry. And being a leader in a growing market is a good place to be. What’s more they have embraced the opportunity to create something lasting and with meaning.

Check out the beautiful animated short after the jump.

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08.18.11

A new colour perception on the great master’s

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new way of looking at color schemes.

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08.04.11

GoPro Hero Camera – A New Perspective

Californian surfer and inventor Nicholas Woodman has created a wearable hands-free camera. The GoPro Hero Camera allows users to “document their passion, what ever it is.’ What sets this POV camera apart is when the ah-ha moment hit Nicholas, he realised that the success of the camera was in being able to mount the camera to anything. And judging form the amount of  youtube clips he has definitely succeeded at this. Originally, designed so Nicholas could take footage of himself surfing, the camera has found practical uses across all the extreme sports and has also crossed over to filming mainstream TV shows like The Deadliest Catch.

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