Students lead the way in Ferrar’s future!
Ferrari World Design Contest is a competition that was launched by the team from Maranello in collaboration with Autodesk (the project’s technical partner and official sponsor) for schools and universities from the design and automotive sectors not only in Italy but around the world to create the Ferrari of the future.
Chipotle has joined forces with Willie Nelson to create this beautiful animated short. Hauntingly covering Coldplay’s The Scientist, the short tells an emotional and beautiful story of the modern food production world. The message doesn’t directly advertise Chipotle’s product (creating hand crafted burritos that supports local produce and farmers) but rather supports their cause. While there are a growing number of organic, local farmer supported products, the cause is enough and this type of creative strategy is not only going to strengthen Chipotle’s brand but also their industry. And being a leader in a growing market is a good place to be. What’s more they have embraced the opportunity to create something lasting and with meaning.
Check out the beautiful animated short after the jump.
How bold can your brand gesture go?
I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.
Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new way of looking at color schemes.
Californian surfer and inventor Nicholas Woodman has created a wearable hands-free camera. The GoPro Hero Camera allows users to “document their passion, what ever it is.’ What sets this POV camera apart is when the ah-ha moment hit Nicholas, he realised that the success of the camera was in being able to mount the camera to anything. And judging form the amount of youtube clips he has definitely succeeded at this. Originally, designed so Nicholas could take footage of himself surfing, the camera has found practical uses across all the extreme sports and has also crossed over to filming mainstream TV shows like The Deadliest Catch.
Two heavyweight sporting codes set to go head-to-head.
The Australian Football League (AFL) in particular the Essendon Football Club (aka the Bombers) and the National Rugby League (NRL) along with a bid team (aiming to become Queensland’s fourth NRL side, also branding themselves as the Bombers) are possibly set to enter a legal battle – a legal battle that will be interesting to follow as historically both codes have had a tendency to ruffle each others feathers on a range of matters with neither taking likely to defeat.
Creatives ways of building powerful emotional brand contentions is a great way to ensure the longevity of your brand. Candy Chang is an American artist who creates public dialogues. In this artwork she has transformed an abandon building in New Orleans into a public place where people can express their hopes and dreams. Her artworks allows people to create an emotional connection with a place that will be remembered for years to comes.
Giving kudos to brand messaging and communications!
All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer market but also (and sometimes as importantly) between the competitor brands.
The Art Project is a collaboration between Google and some of the world’s most acclaimed museums. It allows uses to take an online virtual tour around some of the world most prestigious art galleries, zoom in on some of the most famous artworks to amazing detail and listen to online commentary. Whilst there are some notable exclusions of paintings and galleries, it is a work in progress and the Art Project powered by Google plans to expand its collection of galleries and artworks.
Brands don’t get much bigger!
Manchester United are the most successful English Premier League (EPL) club having won the title 19 times last weekend surpassing Liverpool FC’s record of 18 titles. It all began in 1993 when manager Sir Alex Ferguson ended a 26-year drought to lift the Premier League trophy and remarkably at that time United had only won the title seven times.
