Posts Tagged ‘brand designer’

07.26.10

Grazia take their Fashionable Brand Experience to the Paris Streets

A Stylishly Designed Creative Idea
During Paris Fashion Week, fashion mag Grazia was seeking a way to stand-out from the pack of fashion related brands who were jamming the broadcast, web, blog, and twitter airwaves with their messages. In a stylish act of brand-zag, Grazia created a brand experience by re-designing the ‘air dog’ – and filling the boulevards of the fashion capital with elegant girls out walking their Grazia inflatable pug dogs. We’ve long described those tiny canine fashion accessories as ‘air dogs’ as a result of the fact they spend more time in the air (and in handbags) than on the ground. It seems the stylish folk at French Grazia have the same idea. This stand-out brand experience packed with brand personality was sure to get the buzz brewing and tongues wagging creating the content for some rich brand storytelling. Read the rest of this entry »

07.22.10

A Lesson in Brand Building from George the Giant Groper

Following the tradition of tourist towns the world over, Port Douglass in Far North Queensland, Australia has an embarrassment of restaurants and bars – it’s a wonder how they manage to keep business ticking-over during quieter times. Fair to say, competition between the restaurants and cafes for the tourist diner is fierce and unrelenting. So you can imagine our curiosity when I came across one restaurant, seemingly identical to all the others, that was bustling every afternoon. At 5pm each day when most restaurants would be fortunate to have a table of six, why was ‘On the Inlet’ bustling with more than 60 customers.

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07.14.10

Armani Reaching for the Skies – Dubai Styles

Giorgio Armani is one of the world’s most recognisable and sought after fashion brands with end of year sales banded around at $1.69 billion. From haute coutre, ready-to-wear, leather goods, shoes, watches, jewelry, eyewear, cosmetics and home interiors Armani has become synonymous with high-fashion and couture worldwide.

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06.18.10

Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression – Part 2

A couple of months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!

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05.28.10

SOLO Lucky Undies – Brand Campaign

Being an avid sports enthusiast (in particular the round ball game) I went to the Socceroos farewell game against New Zealand on Monday night at the MCG. Now I’m going into detail about the match (fair to say it wasn’t pretty) but upon entering the ‘Best Sports City‘ in the world’s precinct there was the usual cheering, flag waving and buzz that Melbourne is accustomed to for any major (or for that matter often minor) sporting event, but something caught my eye and not only my eye but thousands of supporters – male and female.

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04.02.10

A Canvas for Personal Brand

As a brand strategy and design agency, we spend every day living and breathing brands. Whether we’re working with products or companies on their identity, packaging, brand definition, brand decoding and mapping the competitive brand landscape they work in – we are conscious that each of us also projects our own personal brand.

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03.05.10

A Lesson On Old Skool Brand Design

We all love a unique brand expression and I can’t help but acknowledge one of the most remarkable brand expressions I’ve seen in recent times (albeit dating back to the late 1970s) from one of the most iconic and well know fashion brands in the world – Gucci.

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03.03.10

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

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03.01.10

Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale
Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched an augmented reality point-of-sale system that blows traditional POS out of the water. We’ve coined the term ‘Brandticipation’ – which describes a sense of heightened anticipation created by a great brand experience or a brand’s reputation. If the role of point-of-sale is to engage the customer at the point of purchase and create brandticipation to positively influence their decision to buy, Lego’s new augmented reality POS must be one of the snappiest examples anywhere in the world.

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02.22.10

adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brands reinforce their meaning through all of their actions or brand touch points and their brand design. As a brand agency we help brands to define their meaning and create their unique brand design for all their communications in order to create a consistent association with these layers of meaning in the hearts and minds of their customers.

adidas Vs Nike
Today we compare the brand associations of spots apparel icons adidas & Nike.

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